Market Forecast By Regions (North America, Latin America, Europe, Asia Pacific, Middle East and Africa), By Type (Over Blankets, Under Blankets, Electric Pads), By Distribution Channel (Offline, Online), By End-Users (Hotel, Hospital, Household) And Competitive Landscape
Product Code: ETC150012 | Publication Date: Oct 2021 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 300 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Global Electric Blankets Market |
Forecast Period | 2025-2031 |
Market Size | USD 1.7 billion by 2031 |
CAGR | 7.2% |
Growing Sector | Household |
The Global Electric Blankets Market report provides a comprehensive analysis segmented by regions, by Type, by Distribution Channel, and by End-Users. It offers an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, enabling stakeholders to align their strategies with the evolving market dynamics.
The Global Electric Blankets Market has seen substantial growth in recent years, driven by increasing consumer demand for energy-efficient and convenient heating solutions. The market was valued at approximately USD 980 million in 2025 and is anticipated to grow at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2031, reaching an estimated value of USD 1.7 billion by the end of the forecast period. Rising awareness about energy conservation, coupled with the growing prevalence of cold climates in various regions, has significantly contributed to market expansion.
Electric blankets are innovative bedding products equipped with integrated electric heating elements that provide consistent warmth and comfort. They are available in various types, including over-blankets, under-blankets, and mattress pads, catering to diverse consumer needs. The market's ongoing growth is primarily fueled by advancements in smart home technology, with features such as temperature customization, energy-efficient designs, and safety enhancements. Additionally, the expanding usage of electric blankets in healthcare settings, for purposes such as pain relief and improved blood circulation, has opened new avenues for market demand. The shift toward eco-friendly and sustainable materials in electric blankets is also shaping consumer preferences, aligning with global trends emphasizing environmental responsibility.
According to 6Wresearch, The Global Electric Blankets Market is expected to grow at a CAGR of 7.2% during the forecast period 2025-2031. The Global Electric Blankets Market is primarily driven by the increasing consumer inclination toward lifestyle-enhancing products that offer convenience and comfort. Rising disposable incomes, particularly in emerging economies, have bolstered spending on premium home products, including electric blankets. Technological advancements, such as the integration of IoT (Internet of Things) and smart controls, have also added to their appeal, enabling users to manage temperature settings remotely for personalized comfort. Furthermore, the growing awareness of health benefits, such as pain management, stress relief, and improved sleep quality, has significantly contributed to the market's growth. The growing demand for energy-efficient household products is another key driver, as electric blankets consume considerably less power compared to traditional heating solutions, making them a cost-efficient option for colder climates, leading to the Global Electric Blankets Market growth.
Despite the strong growth trajectory, the Global Electric Blankets Market faces several challenges. High initial costs of advanced models can deter price-sensitive consumers, particularly in low-income regions. Concerns about safety, including risks of overheating and electrical malfunctions, continue to be a barrier among potential buyers, especially older populations or families with children. Additionally, seasonal dependency restricts steady demand, as electric blankets are primarily utilized during colder months. Environmental concerns related to the disposal of electronic components and non-biodegradable materials also pose challenges, urging manufacturers to adopt more sustainable practices.
The Global Electric Blankets Market is witnessing several emerging trends that are shaping its growth trajectory. One prominent trend is the integration of smart technology, with manufacturers introducing features like temperature control through mobile apps, automatic timers, and eco-friendly heating systems. The growing emphasis on sustainability has also led to the development of electric blankets made from organic and recyclable materials, catering to environmentally conscious consumers. Additionally, the increasing adoption of electric blankets in healthcare settings, particularly for pain relief and therapeutic purposes, is expanding the consumer base. These innovations and expanding applications reflect the industry's adaptability to evolving consumer preferences and technological advancements.
The Global Electric Blankets Market presents robust investment opportunities for both established players and new entrants. Increasing demand driven by rising disposable incomes, growing awareness of energy-efficient products, and advancements in smart home technologies make it an attractive sector. Markets in developing countries, where penetration remains relatively low, provide significant growth potential, especially as consumer awareness and distribution networks improve. Investors focusing on sustainable and innovative product designs stand to gain a competitive edge, as the market continues to align with global trends in sustainability and smart living. Strategic investments in marketing, product diversification, and technological development could unlock substantial returns in the long term.
The Global Electric Blankets Market is dominated by several key players that continue to innovate and shape the industry. Prominent companies include Sunbeam Products, Biddeford Blankets LLC, Perfect Fit Industries, and Shanghai Shenda Co., Ltd., among others. These firms leverage their strong brand reputation, technological expertise, and expansive distribution networks to maintain their competitive positions. Additionally, emerging players are introducing new products with smart features, targeting tech-savvy consumers and niche markets. Strategic collaborations, acquisitions, and investments in R&D are common tactics employed by these players to enhance their market presence and stay ahead of the curve in this dynamic sector.
The Global Electric Blankets Market is influenced by a range of government regulations aimed at ensuring consumer safety and product quality. Standards such as UL (Underwriters Laboratories) certification in the U.S. and CE marking in Europe outline specific criteria for the manufacture and sale of electric blankets, covering parameters like electrical safety, fire resistance, and energy efficiency. Furthermore, environmental policies are compelling manufacturers to introduce eco-friendly materials and energy-saving technologies. Compliance with these regulations not only ensures market access but also reflects a commitment to sustainability, which resonates with environmentally conscious consumers. Non-compliance, on the other hand, can result in penalties, recalls, and reputational damage.
The future of the Global Electric Blankets Market is poised for significant growth, propelled by advancements in smart home technologies and heightened environmental awareness. Innovations such as app-controlled temperature settings, voice assistant compatibility, and eco-friendly heating elements are expected to define the next generation of electric blankets. Consumer preferences are shifting towards products offering greater personalization and energy conservation, creating opportunities for manufacturers to differentiate their offerings.
Additionally, expanding market penetration in emerging economies and rising demand during colder seasons provide a promising outlook for growth. The integration of artificial intelligence and the Internet of Things (IoT) will further revolutionize the market, creating a seamless experience for users and reinforcing the importance of staying forward-thinking in this evolving industry.
The report offers a comprehensive study of the following market segments and their leading categories
According to Ashutosh, Senior Research Analyst, 6Wresearch, over blankets are leading the market due to their versatility and ease of use. These blankets are preferred for providing consistent warmth without the need for additional bedding layers, making them a popular option across households.
The online distribution channel dominates the Global Electric Blankets Market owing to the convenience it offers consumers, such as extensive product options, competitive pricing, and hassle-free delivery. E-commerce platforms and brand websites allow customers to access the latest innovations and features.
The household segment is leading the Global Electric Blankets Market, driven by increasing consumer demand for comfortable and energy-efficient ways to stay warm during winter. Hospitals are another notable end-user, where electric blankets are utilized for patient care and maintaining therapeutic warmth.
The report offers a comprehensive analysis of the following market segments
1. Executive Summary |
2. Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Global Electric Blankets Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Electric Blankets Market Revenues & Volume, 2021 & 2031F |
3.3 Global Electric Blankets Market - Industry Life Cycle |
3.4 Global Electric Blankets Market - Porter's Five Forces |
3.5 Global Electric Blankets Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Electric Blankets Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Electric Blankets Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Global Electric Blankets Market Revenues & Volume Share, By End-users, 2021 & 2031F |
4. Global Electric Blankets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. Global Electric Blankets Market Trends |
6. Global Electric Blankets Market, 2021-2031 |
6.1 Global Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
6.2 Global Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
6.3 Global Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
7. North America Electric Blankets Market, 2021-2031 |
7.1 North America Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
7.2 North America Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
7.3 North America Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
8. Latin America Electric Blankets Market, 2021-2031 |
8.1 Latin America Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
8.2 Latin America Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
8.3 Latin America Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
9. Europe Electric Blankets Market, 2021-2031 |
9.1 Europe Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
9.2 Europe Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
9.3 Europe Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
10. Asia Pacific Electric Blankets Market, 2021-2031 |
10.1 Asia Pacific Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
10.2 Asia Pacific Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
10.3 Asia Pacific Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
11. Middle East Electric Blankets Market, 2021-2031 |
11.1 Middle East Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
11.2 Middle East Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
11.3 Middle East Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
12. Africa Electric Blankets Market, 2021-2031 |
12.1 Africa Electric Blankets Market, Revenues & Volume, By Type, 2021-2031 |
12.2 Africa Electric Blankets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
12.3 Africa Electric Blankets Market, Revenues & Volume, By End-users, 2021-2031 |
13. Global Electric Blankets Market Key Performance Indicators |
14. Global Electric Blankets Market - Opportunity Assessment |
14.1 Global Electric Blankets Market Opportunity Assessment, By Regions, 2021 & 2031F |
14.2 Global Electric Blankets Market Opportunity Assessment, By Type, 2021 & 2031F |
14.3 Global Electric Blankets Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
14.4 Global Electric Blankets Market Opportunity Assessment, By End-users, 2021 & 2031F |
15. Global Electric Blankets Market - Competitive Landscape |
15.1 Global Electric Blankets Market Revenue Share, By Companies, 2024 |
15.2 Global Electric Blankets Market Competitive Benchmarking, By Operating and Technical Parameters |
16. Company Profiles |
17. Recommendations |
18. Disclaimer |