India Maternity Wear Market (2025-2031) Outlook | Forecast, Industry, Trends, Growth, Analysis, Value, Companies, Share, Size & Revenue

India Maternity Wear Market Synopsis

The India maternity wear market is a significant segment of the country`s apparel industry, catering to the clothing needs of pregnant women. Maternity wear includes a wide range of comfortable and stylish clothing items designed to accommodate the changing body shapes and sizes of expectant mothers. The market is driven by factors such as increasing awareness of maternity fashion, changing consumer preferences, and a growing trend of working women seeking professional maternity wear. Additionally, the availability of a diverse range of maternity wear through online and offline retail channels has contributed to the market`s growth. Challenges in this market include maintaining affordability while ensuring quality and comfort for pregnant women.

Market Drivers of the market

The India maternity wear market is driven by several key factors. Firstly, the increasing awareness and acceptance of maternity fashion have led to a growing demand for stylish and comfortable clothing for expectant mothers. The shift in societal norms and the celebration of pregnancy have boosted the demand for maternity wear that caters to diverse fashion preferences. Secondly, the rise of e-commerce platforms and online shopping has made it easier for pregnant women to access a wide range of maternity wear options. The convenience of online shopping and the availability of specialized maternity clothing brands contribute to market growth. Additionally, the emphasis on women`s health and well-being during pregnancy has led to a focus on maternity wear that provides proper support and flexibility, driving the adoption of specialized clothing for pregnant women.

Challenges of the Market

The India maternity wear market faces several challenges. Firstly, there is a lack of awareness and limited availability of trendy and comfortable maternity wear options. Many expectant mothers struggle to find suitable clothing that accommodates their changing body shapes and provides the necessary comfort during pregnancy. Secondly, price sensitivity among consumers can be a challenge for maternity wear brands. Maternity wear is often considered a short-term investment, leading to reluctance in spending on high-end or specialized clothing. Moreover, the perception that maternity wear is only required during pregnancy can limit the repeat purchase behavior, affecting the market`s sustainability. Additionally, the stigma around body changes during pregnancy and societal pressures to conceal pregnancy can impact the demand for maternity wear. Brands need to address these challenges by offering a diverse range of stylish and affordable options, promoting body positivity, and raising awareness about the importance of comfortable and well-fitted maternity clothing.

Covid-19 Impact on the Market

The India maternity wear market experienced significant changes due to the Covid-19 pandemic. With lockdowns and restrictions in place, physical retail outlets faced temporary closures, impacting sales of maternity wear. However, the shift towards online shopping during the pandemic provided an opportunity for e-commerce platforms specializing in maternity wear to expand their reach. There was a growing demand for comfortable and functional maternity wear as expectant mothers sought suitable clothing while staying at home or attending virtual events. Additionally, the focus on health and safety during pregnancy led to an increased interest in maternity wear made from breathable and eco-friendly fabrics. The market also witnessed a rise in demand for maternity loungewear and activewear as comfort became a priority for pregnant women during uncertain times.

Key Players of the Market

The India maternity wear market is served by several key players in the apparel industry. Some prominent players include Mothercare India Limited, FirstCry, H&M India, and Zivame. These companies offer a wide range of maternity clothing, including dresses, tops, and bottoms, catering to the needs of expectant mothers. Their focus on comfort, style, and trendy designs has helped them establish a strong presence in the maternity wear market in India.

Key Highlights of the Report:

• India Maternity Wear Market Outlook
• Market Size of India Maternity Wear Market, 2024
• Forecast of India Maternity Wear Market, 2031
• Historical Data and Forecast of India Maternity Wear Revenues & Volume for the Period 2021-2031
• India Maternity Wear Market Trend Evolution
• India Maternity Wear Market Drivers and Challenges
• India Maternity Wear Price Trends
• India Maternity Wear Porter's Five Forces
• India Maternity Wear Industry Life Cycle
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By By Product for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By Outerwear for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By Innerwear for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By Nightwear for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By Store-based for the Period 2021-2031
• Historical Data and Forecast of India Maternity Wear Market Revenues & Volume By Online for the Period 2021-2031
• India Maternity Wear Import Export Trade Statistics
• Market Opportunity Assessment By By Product
• Market Opportunity Assessment By By Distribution Channel
• India Maternity Wear Top Companies Market Share
• India Maternity Wear Competitive Benchmarking By Technical and Operational Parameters
• India Maternity Wear Company Profiles
• India Maternity Wear Key Strategic Recommendations