India Men Shorts Market (2025-2031) | Revenue, Growth, Analysis, Share, Trends, Companies, Outlook, Forecast, Industry, Size & Value

India Men Shorts Market Highlights

Report Name	India Men Shorts Market
Forecast Period	2025-2031
Market Size	USD 710 Million- 1150 Million
CAGR	8.6%
Growing Sector	Apparel

Topics Covered in the India Men Shorts Market Report

The India Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Men Shorts Market Size & Analysis

In 2025, the India Men Shorts market is valued at approximately $ 710 million, with a projected compound annual growth rate (CAGR) of 8.6% over the next five years. Additionally, by 2031, the market is expected to reach around $ 1150 million. The apparel sector holds significant position in the overall market.

India Men Shorts Market Synopsis

The men’s shorts market in India is witnessing significant growth, fueled by a rising preference for casual and athleisure wear, along with increasing disposable incomes and changing fashion trends. With a large young population and growing urbanization, there is a strong demand for versatile, comfortable, and stylish shorts across various segments, including sportswear, casual wear, and premium brands. The market is also driven by the popularity of e-commerce platforms, which provide greater accessibility to both domestic and international brands. As temperatures rise and the lifestyle shifts towards more relaxed, flexible clothing options, the Indian men's shorts market is expected to continue expanding, with innovative designs and eco-friendly materials gaining traction among consumers.

According to 6Wresearch, India Men Shorts market size is projected to grow at a CAGR of 8.6% during 2025-2031. The growth of the India men’s shorts market is driven by several key factors, including a growing youth demographic, increasing disposable incomes, and a shift towards more casual and comfortable clothing, especially in urban areas. The rising popularity of athleisure wear, fueled by the global trend towards fitness and wellness, has also contributed to the demand for men’s shorts, as consumers look for versatile, stylish, and functional garments for both leisure and sport. E-commerce growth plays a crucial role, providing consumers with easy access to a variety of domestic and international brands. Additionally, increasing awareness of global fashion trends and the influence of social media and online influencers is pushing demand for trendy and premium shorts. However, challenges include intense competition in the market, particularly with the influx of international brands, and the need for continuous innovation to cater to diverse consumer preferences. Additionally, price sensitivity in certain consumer segments, especially in rural areas, and the fluctuations in raw material costs can impact profitability. Sustainability concerns and the growing demand for eco-friendly products also require manufacturers to adapt to more environmentally conscious production methods.

India Men Shorts Market Trends

• Shift to Athleisure - Increasing demand for multi-functional shorts that can be worn for both sports and casual settings, fueled by the athleisure trend.
• Sustainability Focus - Growing preference for eco-friendly and sustainable materials as consumers become more environmentally conscious.
• E-commerce Growth - Expansion of online shopping platforms like Amazon, Flipkart, and Myntra, making it easier for consumers to access a wider range of options.
• Premiumization - Rising demand for high-quality, branded, and designer shorts, driven by an expanding middle class and urban consumers with higher disposable incomes.
• Smart Textiles - Adoption of innovative fabrics such as moisture-wicking, UV-protective, and antibacterial shorts to meet consumer preferences for functionality.

Investment Opportunities in the India Men Shorts Market

• Sustainable Manufacturing - Investing in eco-friendly production processes and sustainable materials to cater to the growing demand for environmentally conscious products.
• Athleisure and Sportswear Development - Expanding offerings in the athleisure segment, which blends performance and casual wear, appealing to fitness enthusiasts and fashion-forward consumers.
• E-commerce Expansion - Capitalizing on the rapidly growing online retail space, developing e-commerce platforms or partnering with established ones to reach a broader consumer base.
• Local Brand Development - Supporting homegrown brands that focus on quality, style, and affordability, leveraging India’s expanding middle class and demand for locally produced goods.

Key Players in the India Men Shorts Market

Key companies in the India men's shorts market include both international and homegrown brands. Global giants like Nike, Adidas, Puma, and Under Armour dominate the athleisure and sportswear segments, offering a wide range of high-performance and stylish shorts. Uniqlo and H&M are prominent players in the affordable, casual wear space, catering to the mass market with trendy designs. On the local front, brands like Fabindia, Jack & Jones, and Van Heusen are making significant strides, offering stylish and comfortable shorts that appeal to India’s growing middle class. Additionally, e-commerce platforms like Myntra, Amazon, and Flipkart serve as crucial distribution channels for both domestic and international brands, further broadening the reach of men’s shorts in the country. Additionally, some of these players hold majority of the India Men Shorts market share. Moreover, these companies are leveraging digital marketing and influencer collaborations to stay relevant in a competitive market.

Government Regulations in the India Men Shorts Market

In India, government regulations for the men’s shorts market focus on consumer protection, quality standards, and fair trade practices. The Bureau of Indian Standards (BIS) sets guidelines for textiles and apparel, ensuring that products meet safety and quality criteria. The Consumer Protection Act governs the prevention of misleading advertisements and ensures that products are not deceptive. Additionally, the government has implemented various environmental regulations, encouraging the use of sustainable materials in manufacturing and promoting the recycling of textiles through extended producer responsibility (EPR) norms. Further, these initiatives have further boosted the India Men Shorts market revenues. Furthermore, the Goods and Services Tax (GST) also plays a role in regulating pricing and taxation for apparel, while import regulations ensure that foreign brands adhere to Indian standards when entering the market. Labor laws also ensure ethical practices in production facilities, particularly those involved in garment manufacturing. These regulations collectively aim to create a fair, transparent, and sustainable market environment.

Future Insights of the India Men Shorts Market

The future of the India men’s shorts market looks promising, driven by rising disposable incomes, evolving fashion trends, and a growing preference for comfort and versatility in clothing. As the demand for athleisure continues to surge, shorts designed for both sports and casual wear are likely to dominate. Additionally, the increasing focus on sustainability and eco-friendly materials will push brands to innovate with greener production practices and fabrics. The expansion of online retail and digital platforms will further broaden access to diverse styles, while emerging trends like smart textiles, such as moisture-wicking and UV-protective fabrics, will cater to health-conscious consumers. With more attention being paid to customization and personalized options, the market is set to witness further diversification. As urbanization continues and fashion preferences evolve, the men’s shorts market is poised for steady growth, especially in Tier 2 and Tier 3 cities, where disposable incomes are rising and consumer tastes are changing.

Regular Brief Category to Dominate the Market - By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Singapore is experiencing steady growth, driven by the increasing demand for comfortable, functional, and affordable underwear among consumers. As lifestyle trends shift towards more casual and comfortable attire, regular briefs have become a wardrobe staple for many, especially in the context of a growing focus on everyday comfort. Brands are responding to this demand with innovations in fabric technology, offering moisture-wicking, breathable, and anti-bacterial properties in their products. The market is also benefiting from the rising awareness of hygiene and personal care, with consumers seeking high-quality, durable, and value-for-money options.

Specialty Stores Category to Dominate the Market – By Distribution Channel

The specialty stores distribution channel in Singapore is experiencing significant growth, fueled by an increasing consumer preference for curated shopping experiences and personalized customer service. These stores, which offer a focused range of products such as premium apparel, footwear, or sportswear, are attracting consumers looking for specialized items that may not be available in larger retail outlets. The growth is also driven by the rise of brand-conscious consumers who are willing to pay a premium for quality and exclusivity. Additionally, the emergence of experiential retail, where customers can interact with products and enjoy unique in-store experiences, is enhancing the appeal of specialty stores.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Men Shorts Market Overview
• India Men Shorts Market Outlook
• Market Size of India Men Shorts Market, 2024
• Forecast of India Men Shorts Market, 2031
• Historical Data and Forecast of India Men Shorts Revenues & Volume for the Period 2021-2031
• India Men Shorts Market Trend Evolution
• India Men Shorts Market Drivers and Challenges
• India Men Shorts Price Trends
• India Men Shorts Porter's Five Forces
• India Men Shorts Industry Life Cycle
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Product Type for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Trunks for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Others for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Online for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of India Men Shorts Market Revenues & Volume, By Specialty Stores for the Period 2021-2031
• India Men Shorts - Import Export Trade Statistics
• India Men Shorts - Market Opportunity Assessment, By Type
• India Men Shorts - Market Opportunity Assessment, By Application
• India Men Shorts Market - Top Companies Market Share
• India Men Shorts Market - Competitive Benchmarking, By Technical and Operational Parameters
• India Men Shorts Market - Company Profiles
• India Men Shorts Market - Key Strategic Recommendations

Markets Covered

The India Men Shorts market report provides a detailed analysis of the following market segments -

By Product Type

• Regular Brief
• Trunks
• Boxer Brief
• Boxer Shorts
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores