Market Forecast By Product Type (Regular Brief, Trunks, Boxer Brief, Boxer Shorts, Others), By Distribution Channel (Online, Supermarkets, Hypermarkets, Specialty Stores) And Competitive Landscape
Product Code: ETC029567 | Publication Date: Jun 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Singapore Men Shorts Market |
Forecast Period | 2025-2031 |
Market Size | USD 1100 Million by 2031 |
CAGR | 7.5% |
Growing Sector | Apparel |
The Singapore Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
In 2025, the Singapore Men Shorts market is valued at approximately $ 900 million, with a projected compound annual growth rate (CAGR) of 7.5% over the next five years. Additionally, by 2031, the market is expected to reach around $ 1100 million. The apparel sector holds significant position in the overall market.
The men's shorts market in Singapore is experiencing growth, driven by rising fashion trends, increased disposable income, and a growing demand for athleisure wear. This expansion is part of the broader men's apparel market in Singapore. Additionally, consumer expenditure on clothing in Singapore has increased from 5% in the past year to 7% in the coming year, indicating a positive trend in the apparel sector.
According to 6Wresearch, Singapore Men Shorts market size is projected to grow at a CAGR of 7.5% during 2025-2031. The growth of the Singapore men's shorts market is driven by several factors, including the increasing adoption of athleisure wear, a growing preference for casual and comfortable clothing, and rising disposable incomes that enable higher spending on fashion. The tropical climate also fuels demand for lightweight and breathable shorts, making them a wardrobe staple for many consumers.
Additionally, the influence of global fashion trends, e-commerce penetration, and brand innovation in fabric and design contribute to market growth. However, challenges include intense competition among domestic and international brands, fluctuating raw material prices, and the need to address sustainability concerns as eco-conscious consumers increasingly demand environmentally friendly products. The market also faces occasional disruptions from economic uncertainties and shifts in consumer priorities, which can impact spending on non-essential items like fashion.
The Singapore men's shorts market is characterized by the presence of both international and local players competing for market share. Key global brands like Nike, Adidas, Under Armour, and Uniqlo dominate the athleisure and casual wear segments with their innovative designs and high-quality offerings. Premium fashion houses such as Hugo Boss and Ralph Lauren also cater to the luxury segment. Local brands like Benjamin Barker and Q Menswear contribute significantly to the market by providing tailored and stylish options that resonate with Singaporean consumers. Additionally, some of these players hold majority of the Singapore Men Shorts market share. Moreover, e-commerce platforms such as Zalora and Shopee act as major distribution channels for these brands, further enhancing their reach and accessibility.
The Government regulations impacting the men's shorts market in Singapore primarily focus on ensuring product safety, fair trade practices, and sustainability. Apparel manufacturers and retailers must comply with the Consumer Protection (Fair Trading) Act, which safeguards against misleading claims and substandard products. Environmental laws encourage the adoption of sustainable practices, such as using eco-friendly materials and minimizing waste during production.
Import regulations mandate compliance with customs duties, proper labeling, and adherence to textile standards to maintain quality and safety. Further, these initiatives have further boosted the Singapore Men Shorts market revenues. Furthermore, labor laws ensure ethical practices in manufacturing, both locally and in overseas supply chains. These regulations collectively foster a fair, sustainable, and consumer-friendly market environment.
The future of the men’s shorts market in Singapore looks promising, driven by evolving consumer preferences and technological advancements. Increased adoption of sustainable practices, such as eco-friendly materials and circular fashion, is expected to reshape the industry. The growing influence of digitalization, including AI-driven personalized shopping experiences and the rise of e-commerce, will further boost market growth. Athleisure and multifunctional designs are anticipated to dominate, catering to the demand for versatile, comfortable clothing. With Singapore’s position as a global hub, local brands have opportunities to expand regionally, while premium and luxury segments are likely to flourish due to rising affluence. Overall, the market is set to grow steadily, supported by innovation, sustainability, and consumer-centric strategies.
According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category is experiencing growth, driven by evolving consumer preferences for comfort, style, and functionality. In the men’s shorts segment, increased demand for casual and athleisure wear, influenced by rising disposable incomes and a warm climate, has led to a surge in both local and international brand offerings. Similarly, the regular brief category is expanding as consumers seek high-quality, comfortable, and breathable underwear, with innovations in fabric technology, such as moisture-wicking and anti-bacterial properties, gaining popularity. Both categories benefit from the rise of e-commerce, which provides consumers with easy access to a wide range of products.
Specialty Stores Category to Dominate the Market – By Distribution Channel
The Singapore men’s shorts market is experiencing growth, fueled by increasing demand for casual and athleisure wear, with consumers seeking versatile and comfortable options for both leisure and fitness. As the market expands, specialty stores are playing a crucial role in the distribution channel, offering curated selections of high-quality and trendy shorts that appeal to fashion-conscious consumers. These stores provide a personalized shopping experience and focus on niche offerings, such as premium or eco-friendly shorts, which are becoming more popular among urban dwellers. The growth of specialty stores is further supported by their ability to cater to specific consumer preferences, offering a wider variety of styles and brands that may not be available in mass-market retailers.
The Singapore Men Shorts market report provides a detailed analysis of the following market segments -
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Men Shorts Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Men Shorts Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Men Shorts Market - Industry Life Cycle |
3.4 Singapore Men Shorts Market - Porter's Five Forces |
3.5 Singapore Men Shorts Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Singapore Men Shorts Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Men Shorts Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Singapore Men Shorts Market Trends |
6 Singapore Men Shorts Market, By Types |
6.1 Singapore Men Shorts Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Men Shorts Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Singapore Men Shorts Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.1.4 Singapore Men Shorts Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.5 Singapore Men Shorts Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.1.6 Singapore Men Shorts Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.1.7 Singapore Men Shorts Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Singapore Men Shorts Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Singapore Men Shorts Market Revenues & Volume, By Online, 2021 - 2031F |
6.2.3 Singapore Men Shorts Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.4 Singapore Men Shorts Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.2.5 Singapore Men Shorts Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Singapore Men Shorts Market Import-Export Trade Statistics |
7.1 Singapore Men Shorts Market Export to Major Countries |
7.2 Singapore Men Shorts Market Imports from Major Countries |
8 Singapore Men Shorts Market Key Performance Indicators |
9 Singapore Men Shorts Market - Opportunity Assessment |
9.1 Singapore Men Shorts Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Singapore Men Shorts Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Men Shorts Market - Competitive Landscape |
10.1 Singapore Men Shorts Market Revenue Share, By Companies, 2024 |
10.2 Singapore Men Shorts Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |