Product Code: ETC010304 | Publication Date: Aug 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Oral Care market currently, in 2023, has witnessed an HHI of 1980, Which has decreased slightly as compared to the HHI of 2219 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Indian oral care market size was valued at USD 2.4 billion in 2019 and is projected to reach USD 3.7 billion by 2026, exhibiting a CAGR of 6.3% during the forecast period (2020-2026). Growing awareness among consumers regarding dental hygiene coupled with rising disposable income are the key factors driving the growth of the Indian oral care industry over the forecast period.
1) Rising Awareness Among Consumers Regarding Dental Hygiene ? In recent years, various public health initiatives have been launched to create awareness about regular cleaning and brushing for improved dental hygiene amongst Indians. This has enhanced demand for toothpastes, toothbrushes and mouthwashes throughout India leading to increased revenue generation in this sector.
2) Increasing Disposable Income ? The purchasing power of people has increased significantly due to increasing disposable incomes across many regions in India which has led to an increase in spending on personal grooming products such as various oral care items like electric brushes, teeth whiteners etc., resulting in growth of this sector overall.
1) Low Penetration Rate ? Despite being one of the largest markets globally for consumer goods, especially those related to personal grooming products such as Oral Care products; their penetration rate into rural areas still remains low due to lack of distribution networks coupled with lower purchasing power levels present there. This can be attributed mainly towards lesser organized retailing presence compared urban areas where more modern forms like malls exist providing easier accessability these products thus restricting their sales potential from rural market segment.
2) High Prices & Lack Of Variety - Although there exist numerous brands offering varieties within each product category , most tend towards higher price range owing primarily towards large scale importation costs involved making it difficult for budget conscious consumers preferring value-for-money options reducing its appeal further limiting its revenues generation capabilities within country.
1 ) Increasing Demand For Natural Products? With growing concerns amongst consumers regarding adverse effects associated with usage commercial synthetic based Oral Care Items ; demand natural or herbal alternatives that act as good substitutes but without any added chemicals or preservatives gaining popularity . Companies such Patanjali Ayurved Ltd & Vicco Laboratories offering completely plant based organic solutions aiding them capture larger share pie through differentiating themselves from competitors through unique offerings catering needs varying segments customers easily.
2 ) Introduction Electronic Toothbrush - Over past few years , electronic toothbrushes becoming increasingly
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Oral Care Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Oral Care Market Revenues & Volume, 2020 & 2030F |
3.3 India Oral Care Market - Industry Life Cycle |
3.4 India Oral Care Market - Porter's Five Forces |
3.5 India Oral Care Market Revenues & Volume Share, By Product Types, 2020 & 2030F |
3.6 India Oral Care Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Oral Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Oral Care Market Trends |
6 India Oral Care Market, By Types |
6.1 India Oral Care Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Oral Care Market Revenues & Volume, By Product Types, 2020-2030F |
6.1.3 India Oral Care Market Revenues & Volume, By Toothbrush , 2020-2030F |
6.1.4 India Oral Care Market Revenues & Volume, By Toothpaste, 2020-2030F |
6.1.5 India Oral Care Market Revenues & Volume, By Mouthwash/rinse , 2020-2030F |
6.1.6 India Oral Care Market Revenues & Volume, By Denture Products, 2020-2030F |
6.1.7 India Oral Care Market Revenues & Volume, By Dental accessories , 2020-2030F |
6.1.8 India Oral Care Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Oral Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Oral Care Market Revenues & Volume, By Consumer Stores, 2020-2030F |
6.2.3 India Oral Care Market Revenues & Volume, By Retail Pharmacies, 2020-2030F |
6.2.4 India Oral Care Market Revenues & Volume, By Online Distribution, 2020-2030F |
6.2.5 India Oral Care Market Revenues & Volume, By Dental Dispensaries, 2020-2030F |
7 India Oral Care Market Import-Export Trade Statistics |
7.1 India Oral Care Market Export to Major Countries |
7.2 India Oral Care Market Imports from Major Countries |
8 India Oral Care Market Key Performance Indicators |
9 India Oral Care Market - Opportunity Assessment |
9.1 India Oral Care Market Opportunity Assessment, By Product Types, 2020 & 2030F |
9.2 India Oral Care Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Oral Care Market - Competitive Landscape |
10.1 India Oral Care Market Revenue Share, By Companies, 2023 |
10.2 India Oral Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |