Product Code: ETC187360 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
Kefir is a fermented milk-based probiotic beverage that originated in the mountainous regions of Russia and Turkey. In Indonesia, kefir has been gaining attention for its health benefits such as improving digestion and boosting immunity. The popularity of the drink has grown exponentially in recent years due to its taste profile, potential health benefits, and growing consumer awareness about healthy beverages.
The Indonesia kefir market is primarily driven by increasing demand from urban areas. Rising disposable incomes among middle-class consumers have also contributed to increased consumption of high-value specialty products such as kefir. Additionally, product innovations are expected to drive growth within the market over the forecast period. Companies are introducing new flavors and packaging options which will further increase demand for these products amongst more cost conscious consumers who may be looking for lower priced alternatives.
The key drivers behind this growth include rising consumer preference towards healthier foods, changing lifestyle trends based on convenience food consumption patterns, increasing urbanization rates in Indonesia leading to higher disposable income levels among young adults living in cities, increasing number of health clubs & fitness centers contributing to rising sports nutrition sales particularly protein based drinks like Kefirs that provide energy boost etc., cultural influences encouraging people to incorporate flavored dairy products into their diet including Kefirs etc., international brands entering into Indonesia markets with diverse range of offerings influencing local preferences towards foreign tastes & flavors etc.. Other factors driving growth include strong promotional campaigns via television commercials & other social media platforms by companies offering Kefirs targeting younger population groups especially millennials seeking healthy lifestyle trends etc.
The COVID-19 pandemic has had a major impact on the Indonesia kefir market. The outbreak of the virus has led to an increase in health consciousness amongst consumers, leading to higher demand for probiotic drinks such as kefir. This trend is expected to continue in the near future as people look for healthier alternatives that offer immunity benefits. Additionally, due to restrictions on movement and travel imposed by governments around the world, international trade of raw materials used in producing kefir products was disrupted resulting in supply shortages across Indonesia.
The main challenge faced by companies operating within this sector is maintaining profitability while simultaneously adhering to safety regulations related to COVID-19. As consumers become more conscious regarding their health and hygiene during these times, food manufacturers must also invest heavily into developing safe production lines and ensure that all raw material suppliers comply with strict safety protocols or else risk losing out potential customers. Additionally, stringent government regulations pertaining to labeling requirements adds another layer of complexity onto production costs which can result in eroding profit margins if not managed properly.
Some of the key players operating within this industry include Delmonte Kefirs Indonesia, FIT Life Foods, Jivo Wellness Pvt Ltd., Natur Green Food Industries Ltd., Briya Dairy Products Ltd., PT Bintang Prima Sejahtera,, Wahana Makmur Utama LTD., Biofarm International PTE LTD., Sawit Sumbermas Sarana (SSS), Yogourmet Indonesia Tbk PT and others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Kefir Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Kefir Market - Industry Life Cycle |
3.4 Indonesia Kefir Market - Porter's Five Forces |
3.5 Indonesia Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Indonesia Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Indonesia Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 Indonesia Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Indonesia Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Kefir Market Trends |
6 Indonesia Kefir Market, By Types |
6.1 Indonesia Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Kefir Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Indonesia Kefir Market Revenues & Volume, By Organic , 2021-2031F |
6.1.4 Indonesia Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Indonesia Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Kefir Market Revenues & Volume, By Flavored , 2021-2031F |
6.2.3 Indonesia Kefir Market Revenues & Volume, By Unflavored , 2021-2031F |
6.3 Indonesia Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 Indonesia Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 Indonesia Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Kefir Market Revenues & Volume, By Animal milk , 2021-2031F |
6.4.3 Indonesia Kefir Market Revenues & Volume, By Soy milk , 2021-2031F |
6.4.4 Indonesia Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 Indonesia Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Kefir Market Import-Export Trade Statistics |
7.1 Indonesia Kefir Market Export to Major Countries |
7.2 Indonesia Kefir Market Imports from Major Countries |
8 Indonesia Kefir Market Key Performance Indicators |
9 Indonesia Kefir Market - Opportunity Assessment |
9.1 Indonesia Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Indonesia Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 Indonesia Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 Indonesia Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Indonesia Kefir Market - Competitive Landscape |
10.1 Indonesia Kefir Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |