Market Forecast by Countries (Brazil, Mexico, Argentina, Rest of Latin America), By Product Types (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Others), By Distribution Channel (Hypermarkets/Supermarket, Convenience Stores, Drug Stores/Pharmacies, Others) And Competitive Landscape
Product Code: ETC058425 | Publication Date: May 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Latin America Feminine Hygiene Marketย is expected to grow in the coming time zone. The product market is expected to be driven back by the growing concern for hygiene and also increasing the demand for feminine hygiene products. Thus, the feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile and Peru. It covers five types of feminine hygiene products namely internal cleansers and sprays, panty liners and shields, sanitary pads, tampons and women's disposable razors and blades. Changing lifestyles, spurt in the number of working women population and growing preferences for convenient products are fueling the demand for feminine hygiene products across Latin America. The rise in the ubiquity of sophisticated urban shopping avenues such as super/hypermarkets and specialize beauty and drug stores have also helped the Latin America feminine hygiene products market by making the products more accessible to the common Latin American consumer than ever before. Unique marketing challenges for a feminine care brand may be the market they target. Usually, brands will target a group more specific than a feminine care brand because they must market to all women. All women need feminine hygiene products; therefore, these brands need to find a way to appeal to every type of woman. Women and their hygiene are disproportionately affected by the economic fallout caused by COVID-19.
Latin American leaders are tackling this issue through innovative policies and initiatives. The Menstrual Care Products market will be reset to a new normal which going forwards in a post COVID-19 era is expected to be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.
According to the 6Wresearch, Latin America Feminine Hygiene Market size has substantial growth prospects during 2021-27.ย The greatest factor that drives the Latin America feminine hygiene market today, and will drive for the coming years, is media outreach that creates an increase in awareness among all citizens regarding feminine hygiene products. The dominant nation in the Latin America feminine hygiene market in Brazil, followed closely by Argentina. Taking into consideration the expanding markets in Brazil and Argentina, marketers are aggressively promoting their feminine hygiene products on a large scale in all Latin American countries. Marketers are constantly keeping a close watch on these trends in order to promote new products and increase market penetration. They choose smaller and cost-effective packaging for products intended for middle- and lower-class women. There is a positive diversity in the points of sale and distribution in the Latin America feminine hygiene market.
Based on the verticals, Latin America is the key regional contributor of the Organic and Natural Feminine Care market. A survey of the product pricing and total sales & revenue, along with predictions regarding the growth rate of all product and application segmentations are also done. The prominent players operating in the feminine hygiene products market in Latin America include Carefree, Schick, Always, Gillette. These players are spending an enormous amount on advertising and marketing strategies to attract new consumers and strengthen their position in the market. Several promotional offers are also being introduced by the players to boost the sales figures of feminine hygiene products in Latin America.
The Latin America Feminine Hygiene Market report thoroughly covers the market by components, verticals and countries including Brazil, Mexico, Argentina and the rest of Latin America. The Latin America Feminine Hygiene market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Latin America Feminine Hygiene Market is projected to gain momentum in the forthcoming year on the back of the rising working women along with the growing disposable income has led to stimulating women to buy quality biodegradable feminine health and hygiene products. Moreover, the rising prevalence of menstrual disorders such as urinary infections is likely to prompt the customer to switch to premium products that help in maintaining feminine hygiene and it is further estimated to boost the growth of the Latin America feminine hygiene market.
Markets Covered
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Latin America Feminine Hygiene Market Overview |
3.1 Latin America Regional Macro Economic Indicators |
3.2 Latin America Feminine Hygiene Market Revenues & Volume, 2020 & 2027F |
3.3 Latin America Feminine Hygiene Market - Industry Life Cycle |
3.4 Latin America Feminine Hygiene Market - Porter's Five Forces |
3.5 Latin America Feminine Hygiene Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Latin America Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2020 & 2027F |
3.7 Latin America Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Latin America Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Latin America Feminine Hygiene Market Trends |
6 Latin America Feminine Hygiene Market, 2017 - 2027 |
6.1 Latin America Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
6.2 Latin America Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 Brazil Feminine Hygiene Market, 2017 - 2027 |
7.1 Brazil Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
7.2 Brazil Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Mexico Feminine Hygiene Market, 2017 - 2027 |
8.1 Mexico Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
8.2 Mexico Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Argentina Feminine Hygiene Market, 2017 - 2027 |
9.1 Argentina Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
9.2 Argentina Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Rest of Latin America Feminine Hygiene Market, 2017 - 2027 |
10.1 Rest of Latin America Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
10.2 Rest of Latin America Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Latin America Feminine Hygiene Market Key Performance Indicators |
12 Latin America Feminine Hygiene Market - Opportunity Assessment |
12.1 Latin America Feminine Hygiene Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Latin America Feminine Hygiene Market Opportunity Assessment, By Product Types, 2020 & 2027F |
12.3 Latin America Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Latin America Feminine Hygiene Market - Competitive Landscape |
13.1 Latin America Feminine Hygiene Market Revenue Share, By Companies, 2020 |
13.2 Latin America Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |