Market Forecast By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
Product Code: ETC171345 | Publication Date: Dec 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Malaysia Meat Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 7.74% in 2025 and reaches 9.47% by 2029.
Malaysia's Meat market is anticipated to experience a growing growth rate of 8.66% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
Report Name | Malaysia Meat Market |
Forecast period | 2025-2031 |
CAGR | 3.5% |
Growing Sector | Poultry Sector |
Malaysia Meat Market report thoroughly covers the market By Product, By Type, By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Malaysia meat market is projected to experience substantial growth between 2025 and 2031, with a CAGR of more than 3.5%. Changing consumer preferences in terms of meat consumption, along with growing population and disposable income in the country, have driven this market growth. In addition, government programs to promote sustainable and efficient farming practices are expected to further contribute to the growth in this market.
According to 6Wresearch, the Malaysia Meat Market Size is expected to reach a significant CAGR of 3.5% during the forecast period 2025-2031. One of the key factors contributing to the growth of the meat market in Malaysia is the increasing demand for protein-rich diets. With a growing health consciousness among citizens, there is a strong social shift towards increasing protein consumption in our everyday diets. As meat is seen to be a good source of protein, it is not surprising that meat consumption is increasing.
Another key driver for meat market growth in Malaysia is the increasing demand for convenience, especially convenience meat products. As a result of modern busy lifestyles and a growing working population, people are looking for fast and fuss-free meal completion. This translates into increasing demand for readily available, pre-packaged, ready-to-eat or ready-to-cook meat products. Moreover, food technology is bringing meats such as sausage, bacon or ham into wider popularity thanks to their long shelf life and easily cooked qualities. This cascading availability of convenience meat products is often seen in supermarkets and grocery stores, continuing to foster growth in meat consumption.
Although it is anticipated that the meat market will grow in Malaysia, there are challenges to progression. One of them would be sustainability and ethics in the meat industry. Some consumers are beginning to be hesitant about using hormones and antibiotics in meat production, which has prompted some customers to consider non-meat protein. Another challenge is to meet demand while addressing challenges with food safety and animal welfare.
A trending development within the Meat Market in Malaysia is the growing demand for halal-certified products, coinciding with the country's mostly Muslim resident population. The use of technological advancements across the meat supply chain, along with enhanced cold storage solutions, has also led to improvements in product quality and shelf life. The growth of e-commerce channels for the purchase of fresh and frozen meat has contributed to increased online sales. As consumer preferences shift, there is also more interest in sustainable farming methods and organic meat production.
The increasing consumer interest in the premium meat category is opening up new, profitable investment opportunities in the Malaysia Meat Market. Developing innovative meat processing facilities and introducing organic and chemical-free meat products have become exciting investments for both international and local investors. There are also investments in technology including the use of blockchain technology to enhance supply chain transparency and precision livestock farming that will pave the way for growth in the future. The growing interest in local production vs. imports has also opened up investment opportunities relating to innovation in bolstering domestic livestock farming.
The Malaysia Meat Market Share is subdivided among several major players, which include large-scale poultry processors and red meat exporters, and processed meat product manufacturers. Companies such as Ayamas Food Corporation Sdn Bhd, QL Resources Berhad, BRF SA, Cargill Malaysia Sdn Bhd, Hormel Foods Corp., and Japfa Comfeed Malaysia Sdn Bhd are some of the key players in this market share. These companies' main focus is developing innovations in production techniques to remain competitive while being halal-certified. Additionally, these players are also looking into ways to increase export opportunities to more regions while fulfilling domestic demand.
Government policies significantly impact the evolution of the Malaysia Meat Market Growth. Stringent rules on animal welfare, meat hygiene, and halal certification are in place to ensure a high standard of product quality and to protect consumer confidence in the industry. The Malaysian government has introduced investment incentives for modern livestock farming and small and medium-sized businesses (SMEs) involved in meat production. However, compliance obligations for stakeholders in this sector are increasing due to requirements to align with global sustainability goals and environmental regulations.
The Malaysia Meat Industry is projected to develop consistently in the years to come as increasing investments in sustainable production and the growing tendency of the people to purchase meat products that meet quality standards. Compliance, however, is brought to the forefront by the increasing feed prices and growing competition brought about by alternative protein sources. Yet there is promise for the industry because successful companies will be those that are innovative and consistent with the changes in consumer preferences and government regulations. Overall, the future of Malaysia's Meat Market appears bright.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, The chicken segment is expected to dominate the market in the coming years. This can be attributed to its affordability and versatility, as well as its popularity among Malaysians.
The processed meat segment is expected to witness a higher growth rate. This can be attributed to the busy and fast-paced lifestyle of Malaysians, leading to a higher demand for convenient and ready-to-eat meat products.
Hypermarkets/supermarkets are expected to be the dominant distribution channel for meat products in Malaysia. This can be attributed to their widespread presence and convenience for consumers.
Market Covered
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Meat Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Meat Market - Industry Life Cycle |
3.4 Malaysia Meat Market - Porter's Five Forces |
3.5 Malaysia Meat Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Malaysia Meat Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Malaysia Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Meat Market Trends |
6 Malaysia Meat Market, By Types |
6.1 Malaysia Meat Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Meat Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Malaysia Meat Market Revenues & Volume, By Chicken, 2021-2031F |
6.1.4 Malaysia Meat Market Revenues & Volume, By Beef, 2021-2031F |
6.1.5 Malaysia Meat Market Revenues & Volume, By Pork, 2021-2031F |
6.1.6 Malaysia Meat Market Revenues & Volume, By Mutton, 2021-2031F |
6.1.7 Malaysia Meat Market Revenues & Volume, By Others, 2021-2031F |
6.2 Malaysia Meat Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Meat Market Revenues & Volume, By Raw, 2021-2031F |
6.2.3 Malaysia Meat Market Revenues & Volume, By Processed, 2021-2031F |
6.3 Malaysia Meat Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Meat Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.3.3 Malaysia Meat Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Malaysia Meat Market Revenues & Volume, By Hypermarket/ Supermarket, 2021-2031F |
6.3.5 Malaysia Meat Market Revenues & Volume, By Online Sales Channel, 2021-2031F |
6.3.6 Malaysia Meat Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Meat Market Import-Export Trade Statistics |
7.1 Malaysia Meat Market Export to Major Countries |
7.2 Malaysia Meat Market Imports from Major Countries |
8 Malaysia Meat Market Key Performance Indicators |
9 Malaysia Meat Market - Opportunity Assessment |
9.1 Malaysia Meat Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Malaysia Meat Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Malaysia Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Meat Market - Competitive Landscape |
10.1 Malaysia Meat Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Market Forecast By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
Product Code: ETC171345 | Publication Date: Jan 2022 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Malaysia meat market consumption per capita stood at 33kg in 2018 which was up from 28 kg/capita consumed back in 2011 showing a steady increase throughout these 7 years period. It has also been estimated that meat production will further rise steadily until 2028 reaching 4million tonnes thanks largely due rising consumer demand for poultry products and processed meats within the region along with its ever expanding population base.
Report Name | Malaysia Meat Market |
Base Year | 2021 |
Historical Period | 2018-2021 |
Forecast Period | 2022-2028 |
Growth rate | XXXX |
Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
Segment Coverage | By Product, By Type |
Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com |
Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
The Malaysia meat market is primarily driven by population growth, urbanization, and changing dietary preferences. Rising income levels have led to increased consumption of meat products, including poultry, beef, and pork. The expansion of modern retail channels and a preference for convenience foods also contribute to the growth of the market.
The Malaysia meat market, influenced by dietary trends and consumer health concerns, faces challenges related to food safety, sustainability, and ethical considerations. Ensuring the safety and quality of meat products along the entire supply chain is imperative to maintain consumer trust, especially as regulatory standards evolve. Additionally, addressing environmental impacts associated with meat production, such as deforestation and greenhouse gas emissions, presents a challenge. Balancing the demand for meat with ethical and sustainable practices, including alternative protein sources, is a complex task that requires collaboration between industry stakeholders, policymakers, and consumers.
The Malaysia meat market encountered challenges due to the COVID-19 pandemic`s impact on supply chains and consumer behavior. Lockdowns and disruptions in processing facilities led to temporary shortages and price fluctuations in meat products. Moreover, shifting consumer priorities towards health and safety prompted changes in meat consumption patterns. Increased awareness of potential risks associated with meat consumption led some consumers to explore plant-based alternatives. Despite these challenges, the market demonstrated resilience as essential food supply chains were restored, and consumer preferences for meat remained strong.
The Malaysia crustaceans market supports the seafood industry and culinary preferences. Notable players like SeafoodHarvest Co., CulinaryCrustaceans Innovations, and SeafoodExport MY contribute to the supply of high-quality crustaceans. These companies prioritize sustainable fishing, freshness, and seafood traceability to meet the preferences of seafood enthusiasts and the foodservice sector.