Market Forecast by Countries (United States, Canada), By Product Type (Clips & Pins, Head Bands, Wigs & Extensions, Elastics & Ties, Others), By Distribution Channel (Supermarkets & Hypermarkets, General Stores, Online) And Competitive Landscape
Product Code: ETC075393 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
North America Hair Accessories Market is anticipated to register growth in the coming time zone. Hair accessories are always trending in fashionable accessories because the people tend to be in accordance with the latest trend that is prevailing in the society and they want to keep themselves updated at all times. The key growth drivers that are driving the market includes the popularity of Halloween party which includes wigs, hair extensions etc.is the major boost for the manufacturers and retailers. Also, the raising preference for fashionable products in the workplace, events and festivals that requires trendy look to the hair which makes people always conscious about hair and they tend to take care a lot and end up purchasing lots of accessories and they are constantly influenced by the celebrity’s style statements which is a huge driving force in this region. Also, availability of easy distribution link to the manufacturers to reach out supermarkets such as Walmart and Costco play a significant role in North America region and hence it is accounting for more than half of total retail sales. The major restraint factors which influence the hair accessories market is uncertainty over trends which keep changing very frequently and leads to over- production of accessories. Also, the cost of production of the product has been on constant rise over the years and the sales might get affected in future. The impact of COVID-19 pandemic on sales of hair care was not as bad as other industries since people were purchasing though not in a significant manner. After the first wave of Covid-19 the sales is expected to stagnate at similar pricing on pre covid times and the industry had failed to have similar pattern of growth on the sales but it did not crash as other industries. High street specialists have been underperforming over the last year and they are slowly trying to bounce back to normal growth trajectory.
According to 6Wresearch, North America Hair Accessories Market size is anticipated to register growth during 2021-27. In Canada people are now preferring to move towards the organic hair care products which is made from natural ingredients from plant-inspired and premium botanical ingredients. Shampoos, serums and hair oils are the products which are in high demand from the organic products are sold at high prices than the usual products. Due to economic slowdown last year customer visiting the salons had drastically fallen and they were badly affected. Post recovery when customers started to return to salons, the prices of salon services rose which created burden for the public. Due to extended lockdown and other issues the people themselves have engaged certain activities of hair care from the comfort of home with help from family and are able to meet their demands. Purchasing products as per their needs, they helped in driving sales in certain categories, such as hair colours and other required products in addition to colour with consumers forced into at-home hair colouring. The trends which have been found at present times pearl hair accessories, hair accessories with veil, headbands, bandana, thin scarf, butterfly clips, ribbons and bows, simple bobby pins, fairy hair accessories, logo barrettes, a black bow etc. among others. Key players in the industry are L’Oréal Group, Johnson and Johnson, Unilever Corporation, Amway Corp. and Oriflame cosmetics which controls predominantly the market share since they are very famous for their products and services.
The market segmentation is primarily targeting the age group of people who are between 18-35 years popularly known as Millennials or Generation Z for selling the hair accessories product since this is segment where majority people are either studying or going to work and are interested in purchasing such accessories. Based on Product segmentation, the light weight accessories are increasing in demand and the customers also expects it to be portable in nature. On basis of availability the market players are specialised in open-line channels for the distribution of their products and ensure it is reaching customers doorstep as early as possible without any hindrance through e-commerce or retail stores.
The North America Hair Accessories market report thoroughly covers the market by product type, material on which they have been produced and regions including United States of America, Canada, Mexico and key countries. The North America Hair Accessories market outlook report provides an unbiased and detailed analysis of the on-going North America Hair Accessories market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The market report covers the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Hair Accessories Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Hair Accessories Market Revenues & Volume, 2020 & 2027F |
3.3 North America Hair Accessories Market - Industry Life Cycle |
3.4 North America Hair Accessories Market - Porter's Five Forces |
3.5 North America Hair Accessories Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 North America Hair Accessories Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.7 North America Hair Accessories Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 North America Hair Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Hair Accessories Market Trends |
6 North America Hair Accessories Market, 2017 - 2027 |
6.1 North America Hair Accessories Market, Revenues & Volume, By Product Type, 2017 - 2027 |
6.2 North America Hair Accessories Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 United States Hair Accessories Market, 2017 - 2027 |
7.1 United States Hair Accessories Market, Revenues & Volume, By Product Type, 2017 - 2027 |
7.2 United States Hair Accessories Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Canada Hair Accessories Market, 2017 - 2027 |
8.1 Canada Hair Accessories Market, Revenues & Volume, By Product Type, 2017 - 2027 |
8.2 Canada Hair Accessories Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 North America Hair Accessories Market Key Performance Indicators |
10 North America Hair Accessories Market - Opportunity Assessment |
10.1 North America Hair Accessories Market Opportunity Assessment, By Countries, 2020 & 2027F |
10.2 North America Hair Accessories Market Opportunity Assessment, By Product Type, 2020 & 2027F |
10.3 North America Hair Accessories Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
11 North America Hair Accessories Market - Competitive Landscape |
11.1 North America Hair Accessories Market Revenue Share, By Companies, 2020 |
11.2 North America Hair Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |