Product Code: ETC023459 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The biscuit and crackers market in Saudi Arabia is expected to witness a substantial growth in the forecast period of 2020-2026. Biscuits and crackers are popular snacks for consumers, usually consumed as breakfast options or during tea time. The presence of an extensive distribution network coupled with rising disposable income has been driving the demand for biscuits and crackers in Saudi Arabia over the years. Moreover, growing health consciousness among consumers has led to the increasing demand for healthier snack food products such as low fat cookies and multigrain biscuits that also contribute towards market growth.
An increasing number of supermarkets, hypermarkets, convenience stores etc have propelled the overall sales of biscuits and crackers in Saudi Arabia due to broad product availability through these outlets. This trend will be amplified further by rising urbanization which leads to higher purchasing power among people resulting into increased consumption levels within retail sector thereby boosting up consumer spending on food products including baked goods like biscuits & crackers. Increase In Health Consciousness Among Consumers : Health consciousness among modern day consumers is rapidly growing leading them towards healthier lifestyle choices which includes a balanced diet consisting of organic dietary products & nutritious snacks like fiber rich granola bars etc .This provides ample opportunities for manufacturers offering healthy variants of biscuit & cookie varieties thereby opening new avenues for market expansion within Middle Eastern countries like Saudi Arabia .
Although branded players hold significant share within regional markets but still unorganized segment remain strong competitor with its economical price points compared to premium offerings from organized industry giants . This makes it difficult at times for branded names to capture considerable customer base through their expensive priced packages despite offering superior quality assurance implying quite challenging marketing conditions especially while targeting lower income population groups such as those living rural areas lacking access modern day facilities .
The COVID-19 pandemic has had an overall negative impact on the Saudi Arabia Biscuits and Crackers Market owing to lockdowns enforced across various parts of the country during 2020 which significantly hampered production operations within this sector leading to decreased availability of products in major retail stores throughout Saudi Arabia. In addition, restrictions imposed by government authorities limited movement between cities resulting in disruption to distribution channels including retailers selling biscuits and crackers as well as wholesalers/distributors operating within this sector leading them towards losses over FY2021 period thereby restraining growth prospects for this industry through 2021 onwards.
The Saudi confectionery industry is highly competitive with major players such as Bateel International LLC, Golden Forrey Foods Co., Kraft Heinz Company (Oasis Snacks), Almarai Group, National Food Industries Co., Al Khaleej Biscuits Factory Ltd., Danone SA and Nestle Saudi Arabia Ltd. The COVID-19 pandemic has led to an increase in demand for packaged products such as biscuits & crackers due to stock piling habits adopted by households across the region for emergency purposes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Biscuits and Crackers Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, 2020 & 2030F |
3.3 Saudi Arabia Biscuits and Crackers Market - Industry Life Cycle |
3.4 Saudi Arabia Biscuits and Crackers Market - Porter's Five Forces |
3.5 Saudi Arabia Biscuits and Crackers Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Saudi Arabia Biscuits and Crackers Market Revenues & Volume Share, By Applications, 2020 & 2030F |
4 Saudi Arabia Biscuits and Crackers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Biscuits and Crackers Market Trends |
6 Saudi Arabia Biscuits and Crackers Market, By Types |
6.1 Saudi Arabia Biscuits and Crackers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Biscuits, 2020-2030F |
6.1.4 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Crackers, 2020-2030F |
6.2 Saudi Arabia Biscuits and Crackers Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Online, 2020-2030F |
6.2.3 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Supermarket, 2020-2030F |
6.2.4 Saudi Arabia Biscuits and Crackers Market Revenues & Volume, By Food Store, 2020-2030F |
7 Saudi Arabia Biscuits and Crackers Market Import-Export Trade Statistics |
7.1 Saudi Arabia Biscuits and Crackers Market Export to Major Countries |
7.2 Saudi Arabia Biscuits and Crackers Market Imports from Major Countries |
8 Saudi Arabia Biscuits and Crackers Market Key Performance Indicators |
9 Saudi Arabia Biscuits and Crackers Market - Opportunity Assessment |
9.1 Saudi Arabia Biscuits and Crackers Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Saudi Arabia Biscuits and Crackers Market Opportunity Assessment, By Applications, 2020 & 2030F |
10 Saudi Arabia Biscuits and Crackers Market - Competitive Landscape |
10.1 Saudi Arabia Biscuits and Crackers Market Revenue Share, By Companies, 2023 |
10.2 Saudi Arabia Biscuits and Crackers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |