Market Forecast By Type (Fresh, Canned, Frozen), By Colour (White, Green) And Competitive Landscape
Product Code: ETC218965 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Report Name | Thailand Asparagus Market |
Forecast period | 2025-2031 |
CAGR | 7.6% |
Growing Sector | Hospitality |
The Thailand Asparagus Market report comprehensively covers market segmentation by type and colour. The report offers an unbiased and detailed analysis of current market trends, growth opportunities, and key drivers, providing stakeholders with insightful recommendations to align their strategies with prevailing market dynamics.
Thailand Asparagus Market is on a rapid rise as a result of increased consumer demand for the fresh and packaged asparagus products. The market is directed towards both local consumption as well as overseas export, with a remarkable trend towards the choice of fresh and high-quality asparagus that is preferred by consumers. The major reasons for this are the fact that asparagus is often recognized as a healthy food choice and the introduction of new techniques in agriculture. The favourable weather conditions in Thailand's tropical region provide the possibility of year-round planting and this is a further advantage to the market sector. The shipment of superior-grade asparagus to countries such as Europe and Japan is also a factor of market growth.
According to 6Wresearch, the Thailand Asparagus Market size is expected to grow at a significant CAGR of 7.6% during the forecast period 2025-2031. The driving force behind the Thailand asparagus market is the growing health consciousness among the consumers and the worldwide rise in demand for healthy food products. Asparagus is already a popular vegetable due to its health properties including its low calorie nature and fullness of vitamins, minerals, and antioxidants. Export-oriented policies or Asia's image in the world as a quality exporter of goods also serves as a catalyst for development. High-tech irrigation systems and the use of modern equipment are the principal factors for increased production efficiency. The continuous adoption of eco-friendly agricultural methods thus was the turning point for the global trend to environment-friendly production. The government drives the performance of the industry through the promotion of farm exports with a focus on quality and competitiveness.
The asparagus market in Thailand has a strong growth potential, though there are also some obstacles. Global economic changes can affect export demand, making it difficult for manufacturers to predict market demands. Farmers who grow asparagus, especially organic asparagus, are faced with high production costs. This is due to absence of large -scale access to refrigerated facilities affects the supply chain, which makes it difficult to save asparagus and extend its shelf life. Thai exporters also need to find strict international quality standards and play strict competition with other asparagus producing countries. In addition, unstable precipitation and pests can affect crops. Overcoming this problem is important for maintaining the growth of the Thailand Asparagus Market growth.
The asparagus market in Thailand is evolving quickly, thanks to the growing use of modern farming techniques. One noticeable shift is the rise of precision agriculture, which allows farmers to closely track things like soil health, water usage, and pest control—helping them boost yields while cutting down on waste. In terms of production, environmentally friendly packaging is becoming more common. This is due to manufacturers are trying to reduce the environmental impact during transportation and preserve fresh asparagus. It is ideal for consumers with busy urban life, and the demand for packaged asparagus is increasing. At the same time, farmers and suppliers switch to digital platforms and sell them directly to customers, making the entire process more transparent, tractable and cheaper.
The Asparagus Market in Thailand presents promising investment prospects for modern agricultural methods and infrastructure development. Accurate agricultural practices drone technology and smart irrigation systems are the promising opportunities for investments with high profits. In addition, there is also an investment in place for cold storage facilities and advanced packaging technologies that focus on export quality to improve product quality and reduce losses. There is a place to expand on the platform for direct buyers' sales, which supports accessibility and coverage. Another important area is R & D to increase sustainability in pest management and extend the growing season and diversify product offerings. As an export base, Thailand's favourable position further increases this outlook.
Major contributors of Thailand Asparagus Market share are Thai Agri Foods Public Company Limited, Agribiz Co., Ltd., and River Kwai International Food Industry Co., Ltd. The three companies pay special attention to the quality of development, quality production, environmentally friendly methods, and international exports. Thai Agri Foods targets innovative processes in product processing, with Agribiz being an expert in high-quality organic asparagus. River Kwai International Food is in charge of maintaining chilled storage and smart logistics platforms, thus providing international clients with premium quality.
Government policy plays an important role in stimulating the development of the asparagus industry in Thailand. The Ministry of Agriculture and Cooperatives has announced initiatives such as GAP (Good Agriculture Practice) certification to determine the quality and safety of the product and export in the local market. The Board of Investment of Thailand's (BOI) export promotion schemes encourage production and export of superior quality agricultural products. In addition to this, tax refunds for agriculture investment as well as subsidies for high-tech farm equipment are creating an investor-friendly environment for farmers. The focus of the government in improving export infrastructure also ensured greater accessibility to international markets, generating national economic benefits.
Thailand Asparagus Industry with improved agricultural technologies and increased international demand is set to grow steadily. Consumers are looking for products that are favourable to environment and by innovating the packaging and improving logistics the market is set to meet these demands. Locally, health-oriented diets are increasing in popularity, supporting fresh, as well as processed asparagus consumption. Online distribution through e-commerce will also be important in providing links to international markets for Thai producers. Breaking through infrastructure weaknesses and export competition will be the key to long-run performance. Innovative companies in terms of product supply diversification and technology will be well placed to compete in Thailand Asparagus Industry.
According to Ravi Bhandari, Research Head, 6Wresearch, in Thailand's asparagus market, the fresh asparagus segment is becoming the fastest-growing segment. The growth is mainly propelled by increasing consumer desire for healthier and fresh food. Fresh asparagus is seen as an upscale product based on its richer flavour and nutritional content. The increasing demand for organic foods and awareness of how healthy fresh asparagus is also propelling use in households, restaurants, and fine dining in food services in the region.
Green Asparagus takes the initiative as a fasting growing category of colour. Green asparagus is worth the fact that it is very common in both kitchens and wide accessibility. In addition to the popularity of the plant food habits in Thailand, the influence of Western diets increases. The fact that green asparagus is richer in nutrients relative to white asparagus also serves to reinforce its popularity among health-oriented consumers.
The report offers a comprehensive study of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Asparagus Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Asparagus Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Asparagus Market - Industry Life Cycle |
3.4 Thailand Asparagus Market - Porter's Five Forces |
3.5 Thailand Asparagus Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Asparagus Market Revenues & Volume Share, By Colour, 2021 & 2031F |
4 Thailand Asparagus Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Asparagus Market Trends |
6 Thailand Asparagus Market, By Types |
6.1 Thailand Asparagus Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Asparagus Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Asparagus Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Thailand Asparagus Market Revenues & Volume, By Canned, 2021-2031F |
6.1.5 Thailand Asparagus Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 Thailand Asparagus Market, By Colour |
6.2.1 Overview and Analysis |
6.2.2 Thailand Asparagus Market Revenues & Volume, By White, 2021-2031F |
6.2.3 Thailand Asparagus Market Revenues & Volume, By Green, 2021-2031F |
7 Thailand Asparagus Market Import-Export Trade Statistics |
7.1 Thailand Asparagus Market Export to Major Countries |
7.2 Thailand Asparagus Market Imports from Major Countries |
8 Thailand Asparagus Market Key Performance Indicators |
9 Thailand Asparagus Market - Opportunity Assessment |
9.1 Thailand Asparagus Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Asparagus Market Opportunity Assessment, By Colour, 2021 & 2031F |
10 Thailand Asparagus Market - Competitive Landscape |
10.1 Thailand Asparagus Market Revenue Share, By Companies, 2024 |
10.2 Thailand Asparagus Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |