Product Code: ETC380605 | Publication Date: Aug 2022 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand breakfast cereals market has witnessed significant growth in recent years due to changing consumer lifestyles and dietary habits. Breakfast cereals are increasingly seen as convenient and nutritious options for the morning meal. The market includes a wide variety of cereals, including traditional grains like rice and oats, as well as more modern options like cornflakes and muesli. Manufacturers often introduce new flavors and ingredients to cater to evolving consumer tastes. Marketing efforts often emphasize the health benefits of consuming breakfast cereals, such as providing essential nutrients and promoting weight management.
The Thailand breakfast cereals market has expanded due to several key drivers. Changing lifestyles and busy routines have led to an increased preference for convenient and quick breakfast options, making breakfast cereals a popular choice among consumers. Moreover, health consciousness has driven demand for cereal products that are fortified with vitamins, minerals, and fiber. The introduction of innovative flavors and packaging designs by manufacturers has also attracted consumers of all age groups. Furthermore, the growing trend of online grocery shopping has made breakfast cereals more accessible, further contributing to market growth.
The breakfast cereals market in Thailand faces challenges associated with changing breakfast habits and dietary preferences. Adapting to local tastes and preferences while maintaining nutritional value can be a delicate balance. Competition from traditional breakfast options and concerns about added sugars and preservatives also impact market growth.
The Thailand breakfast cereals market faced a significant impact from the COVID-19 pandemic. With lockdowns and movement restrictions in place, there was a notable shift in consumer behavior. Demand for convenient and healthy breakfast options increased as more people stayed home. This led to a surge in sales of breakfast cereals. However, supply chain disruptions and challenges in sourcing raw materials also affected the market. Manufacturers had to adapt to these changes by implementing safety measures in their production facilities. As Thailand gradually reopened, the market showed signs of recovery, with consumers continuing to seek convenient breakfast choices.
The Thailand breakfast cereals market features key players such as Nestl? (Thailand) Ltd., Kellogg (Thailand) Ltd., and CP Group. These companies offer a wide range of breakfast cereal products, catering to the preferences of Thai consumers.