United States Digital Signage Market (2025-2031) | Outlook, Forecast, Share, Analysis, Industry, Companies, Size, Revenue, Trends, Value & Growth

Name: United States Digital Signage Market | Size & Volume 2031
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape

Product Code: ETC371281	Publication Date: Aug 2022	Updated Date: Apr 2025	Product Type: Report
Publisher: 6Wresearch	No. of Pages: 70	No. of Figures: 35	No. of Tables: 5

USA Digital Signage Market Competition 2023

USA Digital Signage market currently, in 2023, has witnessed an HHI of 2962, Which has increased slightly as compared to the HHI of 2531 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

USA Export Potential Assessment For Digital Signage Market (Values in USD Thousand)

USA Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by Mexico. It has registered a growth of 44.11% over the previous year. While Mexico registered a growth of 7.1% as compare to the previous year. In the year 2017 China was the largest exporter followed by Mexico. In term of Herfindahl Index, which measures the competitiveness of countries exporting, USA has the Herfindahl index of 2104 in 2017 which signifies moderately concentrated also in 2021 it registered a Herfindahl index of 2111 which signifies moderately concentrated in the market.

USA Digital Signage Market | Country-Wise Share and Competition Analysis

USA Digital Signage Market - Export Market Opportunities

United States (US) Digital Signage Market Highlights

Report Name	United States (US) Digital Signage Market
Forecast period	2025-2031
CAGR	10.2%
Growing Sector	Retail

Topics Covered in the United States Digital Signage Market Report

The United States Digital Signage market report thoroughly covers the market by product types, display screen types, panel-based display screen technologies, true color applications, pixel pitch, and by verticals. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

United States (US) Digital Signage Market Synopsis

The United States Digital Signage Market has registered strong growth over the years. Some of the key drivers of the growth include increasing investments in digital signage technology, increasing consumer adoption of digital media and rising demand for business-to-consumer (B2C) services. However, the United States digital signage industry also faces several certain challenges that may impede its growth. These include lack of awareness about the benefits of digital signage among businesses and consumers, limited availability of suitable content, and insufficient deployment resources.

According to 6Wresearch, the United States (US) Digital Signage market size is projected to grow at a CAGR of 10.2% during 2025-2031. The growth is supported by increasing digitization in businesses across all sectors, growing trend of adopting automated decision-making processes as well as increased investment in information technology infrastructure. The advent of smart cities and initiatives taken by government organizations to improve urban infrastructure are also contributing to the growth of the United States digital signage market. Additionally, the key factors driving the growth of the United States digital signage market include increasing adoption of digital content and services across various industries, growing need for enhanced customer experience, and advancements in display technologies. Moreover, rising adoption of smartphones and tablets across the country has led to an increase in consumer demand for mobile apps that can be used for interactive content and display purposes.

United States (US) Digital Signage Market Trends

Growing Demand for Mobile App - The market has registered an increase in consumer demand for mobile apps that can be used for interactive content and display purposes.

Increasing Adoption of Digital Content and Services - The market has recently witnessed increasing adoption of digital content and services across various industries, growing need for enhanced customer experience, and advancements in display technologies.

Increasing Acceptance of Cloud-Based Content Management - The market has witnessed a swing towards cloud-based content supervision systems. There has been a growth in the cloud based software platforms and solutions.

Integration of AI and Innovative Technology - The introduction of technologically advanced products with smart features have resulted in huge opportunities for players to offer smart innovative products at affordable prices.

Investment Opportunities in the United States Digital Signage Market

Growing Acceptance in the Healthcare Industry - The growing healthcare industry continuously demand technologically advanced display technologies and platforms to enhance their productivity and profitability in the competitive enviornment.

Development of Commerce and Online Mediums– the proliferation of electronically connected mediums and apps have made these products easily available through online platforms at competitive prices in the country.

Development of LED Signs - The LED Signs have witnessed tremondous growth in recent years. They have certain key features such as versatile, able to display a wide range of messages including graphics, photos, and logos.

Increasing Investment in Retail Sector - The retail sector has witnessed tremondous growth over the years and required technically advanced signboard and display products.

Key Players in the United States Digital Signage Market

Some of the major players operating in the market are Samsung Electronics Co Ltd., Planar Systems Inc., LG Electronics Inc., Sharp Corporation and NEC Display Solutions Ltd. Moreover, some of these players hold majority of the United States Digital Signage market share. In addition, collaborations with local distributors enable greater accessibility across different regions in the country. Moreover, these players emphasize providing solutions that cater to specific sectors like healthcare or hospitality which help them stay ahead of competitors.

Government Regulations in the United States Digital Signage Market

The government in United States has imposed certain stringent regulations pertaining to digital signage market in the country. This factor has acted as an entry barrier towards the market growth. However, the government has also taken several initiatives towards the overall infrastructure development activities in the country. The market has also registered substantial investments in the upgradation of information technology and rising digitization in businesses. Further, these initiatives have further boosted the United States Digital Signage market revenues. Moreover, various policies are also introduced to promote domestic production and enhance the margins of the local producers in the country.

Future Insights of the United States Digital Signage Market

The United States Digital Signage Market has enormous growth potential. Some of the other key areas where the market is expected to grow are in retail, transportation, and healthcare sectors. In retail, for instance, there is an increased demand for interactive displays that help customers find the right product faster. In transportation, digital signage solutions are being used to provide real-time updates on delays and traffic conditions. And in healthcare, digital signage is being deployed to support patient education and care. Additionally, there is growing interest among businesses in deploying digital signage solutions as a way to improve employee productivity and engagement in the country.

Display Screen Category to Dominate the Market- By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the LED display screens have witnessed massive growth over the years. LED screens are the most affordable option and typically have lower resolution than other two types of displays. They are also not as energy-efficient as other two types of displays, making them less popular among businesses.

Retail Sector to Dominate the Market- By Vertical

In the retail vertical, there is an increased demand for interactive displays that help customers find the right product faster. The growth of the retail vertical is also driven by rising trade and e-commerce activities in the country. Moreover, growing infrastructure development activities and mounting investment by the government has further driven the growth of the retail sector in the country.

Key Attractiveness of the Report

10 Years Market Numbers.
Historical Data Starting from 2021 to 2024.
Base Year - 2024.
Forecast Data until 2031.
Key Performance Indicators Impacting the Market.
Major Upcoming Developments and Projects.

Key Highlights of the Report:

United States Digital Signage Market Outlook
Market Size of United States Digital Signage Market, 2024
Forecast of United States Digital Signage Market, 2031
Historical Data and Forecast of United States Digital Signage Market Revenues & Volume for the Period 2021 - 2031
United States Digital Signage Market Trend Evolution
United States Digital Signage Market Drivers and Challenges
United States Digital Signage Market Price Trends
United States Digital Signage Market Porter's Five Forces
United States Digital Signage Market Industry Life Cycle
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Product Type for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Display Screen for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Content Player for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Software for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Kiosk for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Display Screen Type for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Panel-Based for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by True Color LED for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Panel-Based Display Screen Technology for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by LED for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by OLED for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by QLED for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by True Color Application for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Indoor for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Outdoor for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Pixel Pitch for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Indoor for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Outdoor for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Verticals for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Commercial for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Office Spaces for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Transportation for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Retail for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Hospitality for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Healthcare for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Entertainment for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Sports for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Cultural and Reality Events for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Amusement Parks for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Others for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by Education for the Period 2021-2031
Historical Data and Forecast of United States Digital Signage Market Revenues and volume by BFSI for the Period 2021-2031
United States Digital Signage Market Import Export Trade Statistics
Market Opportunity Assessment by KVA ratings
Market Opportunity Assessment by Application
United States Digital Signage Market - Top Companies Market Share
United States Digital Signage Market - Competitive Benchmarking by Technical and Operational Parameters
United States Digital Signage Market - Company Profiles
United States Digital Signage Market - Key Strategic Recommendation