Product Code: ETC180529 | Publication Date: Jan 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Vietnam Butter market currently, in 2023, has witnessed an HHI of 6045, Which has decreased slightly as compared to the HHI of 6957 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Vietnam Butter market is experiencing notable growth as butter gains prominence in both traditional and contemporary culinary practices. With an increasing interest in baking, cooking, and the influence of global cuisines, butter has become a versatile ingredient in Vietnamese kitchens. The market reflects the convergence of health-conscious choices and indulgence, with consumers seeking high-quality and flavorful butter products. The Vietnam Butter market is characterized by a mix of domestic and international brands, each catering to the diverse preferences of consumers and contributing to the evolving landscape of the country`s dairy industry.
The Vietnam butter market is witnessing growth due to several drivers. One key driver is the increasing consumption of butter as a cooking and baking ingredient. As consumers` palates evolve, there is a growing interest in Western cuisines that use butter as a primary ingredient. Moreover, the perception of butter as a natural and wholesome product has driven its consumption as consumers seek healthier and more natural alternatives to margarine and other spreads. The growing trend of home baking, especially during the COVID-19 pandemic, has further boosted the demand for butter as a key ingredient in various recipes. Additionally, the rise in the foodservice industry, including bakeries and cafes, has contributed to the demand for butter as an essential ingredient in their offerings.
The Vietnam Butter market faces several challenges. One of the main challenges is the low consumption of butter in Vietnamese cuisine, as traditional dishes often rely on alternative fats and oils. The tropical climate of Vietnam can also pose difficulties in preserving the quality of butter products. High import tariffs and regulatory restrictions on dairy products make it challenging for foreign butter brands to enter the market. Additionally, consumer price sensitivity and income disparities affect the affordability and demand for butter, especially premium varieties.
The Vietnam Butter Market faced challenges during the COVID-19 pandemic as the foodservice sector experienced disruptions, leading to a decline in demand from restaurants, cafes, and bakeries. However, the market also saw a shift in consumer behavior, with an increase in home cooking and baking activities. As more people spent time at home, there was a growing interest in homemade meals and desserts, driving the demand for butter in the retail sector. Butter manufacturers in Vietnam had to adapt their production and marketing strategies to cater to changing consumer needs. The pandemic underscored the importance of flexibility and innovation in the butter industry to navigate the uncertainties brought about by external disruptions.
The Vietnam Butter market is characterized by the presence of prominent players such as Vinamilk, TH Group, Ba Vi Dairy, and 3A Butter Co. These companies capitalize on the rising consumer preference for high-quality butter, emphasizing factors such as taste, texture, and purity. Through effective marketing strategies and product differentiation, these leading players maintain a stronghold in the market. Continuous efforts in product development and adherence to international quality standards further enhance their credibility among consumers and strengthen their market positions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Butter Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Butter Market Revenues & Volume, 2020 & 2030F |
3.3 Vietnam Butter Market - Industry Life Cycle |
3.4 Vietnam Butter Market - Porter's Five Forces |
3.5 Vietnam Butter Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Vietnam Butter Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Vietnam Butter Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Butter Market Trends |
6 Vietnam Butter Market, By Types |
6.1 Vietnam Butter Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Butter Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Vietnam Butter Market Revenues & Volume, By Cultured Butter, 2020-2030F |
6.1.4 Vietnam Butter Market Revenues & Volume, By Uncultured Butter, 2020-2030F |
6.1.5 Vietnam Butter Market Revenues & Volume, By Others, 2020-2030F |
6.2 Vietnam Butter Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Butter Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.2.3 Vietnam Butter Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Vietnam Butter Market Revenues & Volume, By Specialty Stores, 2020-2030F |
6.2.5 Vietnam Butter Market Revenues & Volume, By Online Retail Stores, 2020-2030F |
6.2.6 Vietnam Butter Market Revenues & Volume, By Other Distribution Channels, 2020-2030F |
7 Vietnam Butter Market Import-Export Trade Statistics |
7.1 Vietnam Butter Market Export to Major Countries |
7.2 Vietnam Butter Market Imports from Major Countries |
8 Vietnam Butter Market Key Performance Indicators |
9 Vietnam Butter Market - Opportunity Assessment |
9.1 Vietnam Butter Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Vietnam Butter Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Vietnam Butter Market - Competitive Landscape |
10.1 Vietnam Butter Market Revenue Share, By Companies, 2023 |
10.2 Vietnam Butter Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |