Vietnam Mouthwash Market (2025-2031) Outlook | Revenue, Size, Value, Analysis, Growth, Companies, Trends, Industry, Forecast & Share

Market Forecast By Product (Therapeutic, Cosmetics), By Nature (Conventional, Natural & Organic), By Distribution Channel (Hypermarkets/Supermarkets, Drug Stores, Online, Others) And Competitive Landscape
Product Code: ETC125442 Publication Date: Jun 2021 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Mouthwash Market Size Growth Rate


The Vietnam Mouthwash Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 11.03% in 2025, the growth rate steadily ascends to 13.30% in 2029.

Vietnam Mouthwash Market Growth Rate

Vietnam Mouthwash Market Size Growth Rate

Mouthwash Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Mouthwash market in Vietnam is projected to expand at a high growth rate of 12.37% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Mouthwash Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Mouthwash Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Vietnam Mouthwash Market Overview

The Vietnam Mouthwash market is witnessing steady growth, driven by increasing oral hygiene awareness and a growing consumer focus on preventive dental care. The market is characterized by the availability of a variety of mouthwash products catering to different needs, including anti-bacterial, fluoride-enriched, and herbal formulations. Dental professionals` recommendations and marketing campaigns emphasizing the importance of oral health contribute to the expanding market. The trend towards natural and organic oral care products is also gaining traction among consumers.

Drivers of the Market

The mouthwash market in Vietnam is experiencing growth due to several drivers. Increasing awareness of oral hygiene and a desire for fresh breath are encouraging consumers to use mouthwash regularly. The dental care sector`s promotion of mouthwash for preventive dental health plays a crucial role. Additionally, the availability of various flavors and formulations caters to diverse consumer preferences, further boosting the market.

Challenges of the Market

The Vietnam Mouthwash Market grapples with various challenges. Consumer awareness and preferences play a significant role in the growth of this market, and one challenge is the lack of oral care awareness in certain segments of the population. Education and promotion efforts are needed to inform consumers about the benefits of mouthwash. Additionally, the market faces competition from traditional oral hygiene practices and the availability of homemade remedies, which can deter consumers from adopting mouthwash. Regulatory compliance and safety standards for mouthwash products also present challenges to manufacturers and importers in the market.

COVID 19 Impact on the Market

The Vietnam Mouthwash Market experienced notable shifts in consumer behavior and preferences during the COVID-19 pandemic. The increased awareness of oral hygiene and health, coupled with a heightened focus on preventive measures, led to a surge in demand for mouthwash products. Consumers sought products with antibacterial and antiviral properties, contributing to the market`s growth. The emphasis on personal health and well-being is expected to continue post-pandemic, sustaining the demand for mouthwash products. Additionally, innovations in formulations, such as natural and fluoride-free options, are likely to shape the evolving landscape of the Vietnam Mouthwash Market.

Key Players in the Market

The Vietnam mouthwash market featured key players such as Colgate-Palmolive, Johnson & Johnson, and Unilever. These companies offered a range of oral care products, including mouthwashes and mouth rinses, catering to the oral hygiene needs of Vietnamese consumers.

Key Highlights of the Report:

  • Vietnam Mouthwash Market Outlook
  • Market Size of Vietnam Mouthwash Market, 2024
  • Forecast of Vietnam Mouthwash Market, 2031
  • Historical Data and Forecast of Vietnam Mouthwash Revenues & Volume for the Period 2021-2031
  • Vietnam Mouthwash Market Trend Evolution
  • Vietnam Mouthwash Market Drivers and Challenges
  • Vietnam Mouthwash Price Trends
  • Vietnam Mouthwash Porter's Five Forces
  • Vietnam Mouthwash Industry Life Cycle
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Therapeutic for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Cosmetics for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Nature for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Conventional for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Natural & Organic for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Hypermarkets/Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Drug Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Online for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Mouthwash Market Revenues & Volume By Others for the Period 2021-2031
  • Vietnam Mouthwash Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Nature
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Mouthwash Top Companies Market Share
  • Vietnam Mouthwash Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Mouthwash Company Profiles
  • Vietnam Mouthwash Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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Vietnam Mouthwash

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Mouthwash Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Mouthwash Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Mouthwash Market - Industry Life Cycle

3.4 Vietnam Mouthwash Market - Porter's Five Forces

3.5 Vietnam Mouthwash Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Vietnam Mouthwash Market Revenues & Volume Share, By Nature, 2021 & 2031F

3.7 Vietnam Mouthwash Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Vietnam Mouthwash Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Vietnam Mouthwash Market Trends

6 Vietnam Mouthwash Market, By Types

6.1 Vietnam Mouthwash Market, By Product

6.1.1 Overview and Analysis

6.1.2 Vietnam Mouthwash Market Revenues & Volume, By Product, 2018 - 2031F

6.1.3 Vietnam Mouthwash Market Revenues & Volume, By Therapeutic, 2018 - 2031F

6.1.4 Vietnam Mouthwash Market Revenues & Volume, By Cosmetics, 2018 - 2031F

6.2 Vietnam Mouthwash Market, By Nature

6.2.1 Overview and Analysis

6.2.2 Vietnam Mouthwash Market Revenues & Volume, By Conventional, 2018 - 2031F

6.2.3 Vietnam Mouthwash Market Revenues & Volume, By Natural & Organic, 2018 - 2031F

6.3 Vietnam Mouthwash Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Vietnam Mouthwash Market Revenues & Volume, By Hypermarkets/Supermarkets, 2018 - 2031F

6.3.3 Vietnam Mouthwash Market Revenues & Volume, By Drug Stores, 2018 - 2031F

6.3.4 Vietnam Mouthwash Market Revenues & Volume, By Online, 2018 - 2031F

6.3.5 Vietnam Mouthwash Market Revenues & Volume, By Others, 2018 - 2031F

7 Vietnam Mouthwash Market Import-Export Trade Statistics

7.1 Vietnam Mouthwash Market Export to Major Countries

7.2 Vietnam Mouthwash Market Imports from Major Countries

8 Vietnam Mouthwash Market Key Performance Indicators

9 Vietnam Mouthwash Market - Opportunity Assessment

9.1 Vietnam Mouthwash Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Vietnam Mouthwash Market Opportunity Assessment, By Nature, 2021 & 2031F

9.3 Vietnam Mouthwash Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Vietnam Mouthwash Market - Competitive Landscape

10.1 Vietnam Mouthwash Market Revenue Share, By Companies, 2024

10.2 Vietnam Mouthwash Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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