Posted On: 2021-03-23
Room air purifiers acquired the largest revenue share in India's air purifier market in recent years – 6Wresearch.
The India Air Purifier market witnessed significant growth during the period 2017-2020 on the back of air quality in several parts of the country, fluctuating between "severe" and "very poor" during the winter season. The respective product segment is strengthening its position in smaller cities, which was earlier limited to top-tier metropolises, with online channels emerging as a critical enabler to meet the end-user demand in such areas. Further, the introduction of air purifiers packed with advanced features such as real-time, wi-fi-enabled control systems, IoT-enabled cleaners with multi-layer purification systems would act as a catalyst in driving products' demand during the forecast period.
According to 6Wresearch, the India Air Purifier Market size is projected to grow at a CAGR of 14.2% during 2021-2027F. Deteriorating Air Quality Index and grown concern for airborne disease in residential areas after the COVID-19 pandemic is significant reasons for triggering air purifiers' demand in the Indian market, especially post lockdown period. According to a report released by the IQAir Group in 2019, 15 out of the top 20 most polluted cities worldwide were from India. The key sectors contributing to air pollution are vehicle exhaust, road and construction dust, industrial emissions, household cooking and heating, and open waste burning.
Based on types, the type I, II, and II technology air purifiers are in high demand in India. Their ability to remove airborne particles is anticipated to boost product penetration in the global market. However, other contaminants in the air, such as Volatile Organic Compounds (VOCs), viruses, bacteria, and mold, are not trapped in HEPA filters. This, in turn, results in the adoption of HEPA filter, along with activated carbon or ionic filters, for removing the aforementioned contaminants. On the sales channel, the online distribution channel is expected to grow at the fastest rate throughout the forecast period due to a diversified range of offered products, giving buyers multiple options and lower product prices than retail stores. Further, the rising popularity of e-commerce platforms among the consumers, both in the top tier and small cities, would act as a catalyst in increasing the sales of air purifiers through the mentioned model.
According to Alpana Tyagi, Senior Research Analyst, 6Wresearch, "Room air purifiers accounted for the highest revenue share in the overall India air purifiers market in 2020 and would continue to do so during the forecast period. Earlier, the demand for air purifiers was primarily driven by consumers suffering from respiratory disorders. However, there has been a rise in the demand for air purifiers on account of increasing indoor pollution and the growing number of health-conscious consumers supported by increasing media coverage." Alpana further added.
According to Anmol Dhanju, Research Associate, 6Wresearch, "Majority of the consumers purchasing room air purifiers are more inclined towards compact size products, due to smaller average room size ranging from 10*10 ft to 12*16 ft, with the lower noise level, weight, height, and consequently smaller area applicability, resulting in high volume share of such air purifiers. Some of the prominent models in the Indian market falling in such category are MI air purifier 3, Sharp FP-J30M-B, Phillips Simba series", Anmol further added.
"India Air Purifier Market (2021-2027F)" report provides an in-depth analysis with 30 figures and 19 tables, covered in 118 pages. The report estimates and forecasts the India Air Purifier market by types, technology, sales channel, noise level, weight, height, area applicability, airflow, applications, and regions. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas, and market drivers, helping the stakeholders devise and align their market strategies according to the current and future market dynamics.