Asia Pacific (APAC) Biscuits Market (2025-2031) | Size, Share, Trends, Segmentation, Value, Revenue, Growth & Outlook

Latest 2023 Development of the Asia Pacific Biscuit Market

The Asia Pacific biscuit market has witnessed rising demand for biscuits as consumers in the Asia Pacific region are increasingly looking for healthier and more nutritious snack options. As a result, there has been a growing demand for biscuits that are low in sugar, fat, and calories. Manufacturers have responded by launching healthier biscuit options that cater to this demand. Additionally, premium biscuits, which are often made with high-quality ingredients and come in attractive packaging, have been gaining popularity in the Asia Pacific region. Consumers are willing to pay more for these premium biscuits, which are seen as a treat or a luxury item. Further, With the COVID-19 pandemic, there has been a significant shift towards online shopping in the Asia Pacific region. Biscuit manufacturers have been quick to adapt to this trend, and many are now selling their products through e-commerce platforms. This has helped them reach a wider audience and boost their sales. Moreover, biscuit manufacturers in the Asia Pacific region are investing heavily in research and development to come up with innovative new products. For example, some manufacturers are experimenting with new flavors and ingredients, while others are developing biscuits that cater to specific dietary requirements.

There is a growing trend towards premium biscuits in the Asia Pacific biscuit industry, with consumers willing to pay more for high-quality products that offer unique flavors and textures. Additionally, busier lifestyles and the increasing number of working women are driving demand for convenient and portable snack options, including biscuits. Further, consumers in the Asia Pacific region have a strong preference for regional flavors and ingredients. This has led to an increase in demand for biscuits that incorporate traditional ingredients and flavors from countries like Japan, Korea, and India. Moreover, the growth of e-commerce in the Asia Pacific region has opened up new distribution channels for biscuit manufacturers, and many are now selling their products through online retailers and marketplaces. These factors will help the manufacturers to enhance their market share over the coming years.

Asia Pacific (APAC) Biscuits Market Highlights

Report Name	Asia Pacific (APAC) Biscuits Market
Forecast period	2025-2031
CAGR	4.6%
Growing Sector	Premium Biscuits Segment

Asia Pacific (APAC) Biscuits Market Report

The Asia Pacific (APAC) Biscuits Market report thoroughly covers the market by types, category, distribution, and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Asia Pacific (APAC) Biscuits Market Synopsis

The Asia Pacific (APAC) biscuits market is expected to experience a steady growth during the forecast. The increasing demand for convenient and on-the-go snacks, along with the rising disposable income in the region, are some of the major drivers contributing to this growth.

According to 6Wresearch, Asia Pacific (APAC) Biscuits Market size is expected to grow at a CAGR 4.6% during 2025-2031. The rising popularity of Western-style biscuits among consumers and the expanding tendency of snacking in between meals are driving up biscuit consumption in the Asia-Pacific region. Furthermore, there is a growing desire for healthier biscuit options created with natural or organic ingredients as a result of consumers' growing health consciousness.

Nevertheless, a few obstacles could prevent the APAC biscuit market from expanding, like volatile raw material prices and escalating rivalry from other snack options. The increase in health issues brought on by conventional biscuits' high sugar and fat content presents another significant obstacle. This has caused a shift in preferences toward healthier options, which could have an impact on conventional biscuit sales.

Asia Pacific (APAC) Biscuits Market: Leading Players

Some key players operating in the APAC biscuits market include Mondelez International, Nestle SA, Britannia Industries Ltd., ITC Limited, Kraft Foods Group Inc., and Parle Products Pvt. Ltd. These companies are focusing on product innovations and strategic partnerships to maintain their competitive edge in the market. Additionally, with the rise in demand for healthier options, these companies are also investing in research and development to introduce low-sugar and low-fat biscuits to cater to the changing consumer preferences.

Asia Pacific (APAC) Biscuits Market: Government Regulations

The governments in the APAC region are also moving to encourage the expansion of the biscuit sector. In India, for example, the government reduced the Goods and Services Tax (GST) on a few types of biscuits, and as a result, consumption increased. Comparably, China's "Healthy China 2030" program seeks to encourage its people to eat healthily, which may increase the nation's sales of healthier biscuit options.

Future Insights of the Market

Over the course of the projected year, considerable expansion in the APAC biscuit market is anticipated. This expansion is anticipated to be influenced by elements like urbanization, shifting consumer lifestyles, and the growing use of e-commerce platforms for the purchase of food items. APAC countries are also seeing an increase in demand for premium biscuits created with natural and organic ingredients due to the premiumization trend.

Market Segmentation by Types

According to Dhaval, Research Manager, 6Wresearch, Sweet biscuits are the segment that is witnessing the highest growth in demand in the APAC region. This can be attributed to their popularity as a quick and convenient snack option, along with the increasing availability of a variety of flavors and product innovations in this category. The rising trend of snacking between meals and the influence of Western-style biscuits have also contributed to the growth of this segment. Additionally, with consumers becoming more health-conscious, there is an increasing demand for healthier options within this category such as low-sugar or gluten-free sweet biscuits.

Market Segmentation by Category

Premium biscuits are the segment that is witnessing a higher growth in demand compared to non-premium biscuits in the APAC region. This can be attributed to the rising trend of premiumization, where consumers are willing to pay more for high-quality and indulgent products. Premium biscuits often use natural or organic ingredients and offer unique flavors, making them popular among consumers looking for a premium snacking experience. Additionally, with the increasing disposable income in the region, there is an expanding market for premium products.

Market Segmentation by Distribution

The online retail segment is witnessing the highest growth in demand among distribution channels in the APAC biscuits market. This can be attributed to the increasing popularity of e-commerce platforms for purchasing food products, along with the convenience and wide variety of options available online. The rise in smartphone and internet penetration has also contributed to the growth of this segment. Supermarkets & hypermarkets hold a significant share in the market due to their widespread presence and bulk buying capacity, making them convenient for consumers looking to stock up on biscuits. Convenience stores are also witnessing steady growth due to their accessibility and availability of single-serve snack packs.

Market Segmentation by Countries

China and India are currently dominating the biscuits market due to their large population size and increasing demand for convenient snacks. Japan and Australia also hold significant shares in the market due to their high per capita consumption of biscuits. However, there is potential for growth in emerging markets such as Thailand, Indonesia, and Malaysia, with increasing disposable income and changing consumer preferences. Companies must focus on understanding each country's unique market trends and cater to them accordingly to gain a competitive advantage. Overall, the APAC region offers a diverse and lucrative market for biscuit manufacturers with opportunities for expansion in both developed and developing economies.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Asia Pacific (APAC) Biscuits Market Overview
• Asia Pacific (APAC) Biscuits Market Outlook
• Asia Pacific (APAC) Biscuits Market Forecast
• Historical Data of Asia Pacific (APAC) Biscuits Market Revenues for the Period 2021-2031
• Asia Pacific (APAC) Biscuits Market Size and Asia Pacific (APAC) Biscuits Market Forecast of Revenues, Until 2031
• Historical Data of Asia Pacific (APAC) Biscuits Market Revenues, by Biscuit Types, for the Period 2021-2031
• Market Size & Forecast of Asia Pacific (APAC) Biscuits Market Revenues, by Biscuit Types, Until 2031
• Historical Data of Asia Pacific (APAC) Biscuits Market Revenues, by Distribution, for the Period 2021-2031
• Market Size & Forecast of Asia Pacific (APAC) Biscuits Market Revenues, by Distribution, Until 2031
• Historical Data of Asia Pacific (APAC) Biscuits Market Revenues, By Category, for the Period 2021-2031
• Market Size & Forecast of Asia Pacific (APAC) Biscuits Market Revenues, By Category, Until 2031
• Historical Data of India Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of India Biscuits Market Revenues, Until 2031
• Historical Data of China Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of China Biscuits Market Revenues, Until 2031
• Historical Data of Japan Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Japan Biscuits Market Revenues, Until 2031
• Historical Data of Australia Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Australia Biscuits Market Revenues, Until 2031
• Historical Data of Malaysia Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Malaysia Biscuits Market Revenues, Until 2031
• Historical Data of Indonesia Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Indonesia Biscuits Market Revenues, Until 2031
• Historical Data of Thailand Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Thailand Biscuits Market Revenues, Until 2031
• Historical Data of Rest of Asia Pacific (APAC) Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Rest of Asia Pacific (APAC) Biscuits Market Revenues, Until 2031
• Market Drivers and Restraints
• Asia Pacific (APAC) Biscuits Market Price Trends
• Asia Pacific (APAC) Biscuits Market Trends and Distribution Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Asia Pacific (APAC) Biscuits Market Share, By Players
• Asia Pacific (APAC) Biscuits Market Share, By Regions
• Asia Pacific (APAC) Biscuits Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Markets Covered

The Asia Pacific (APAC) Biscuits Market report provides a detailed analysis of the following market segments:

By Types

• Crackers & Savory Biscuits
• Sweet Biscuits
• Functional/ Energetic

By Category

• Premium Biscuits
• Non-Premium Biscuits

By Distribution

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialist Stores
• Online Retail
• Others

By Countries

• India
• China
• Japan
• Australia
• Thailand
• Indonesia
• Malaysia
• Rest of Asia Pacific