Europe Biscuits Market (2025-2031) | Trends, Revenue, Outlook, Companies, Value, Size, Share, Growth, Industry, Analysis & Forecast

Market Forecast By Types (Crackers & Savory Biscuits, Sweet Biscuits, Functional/ Energetic), By Category (Premium Biscuits, Non-Premium Biscuits), By Distribution (Supermarkets & Hypermarkets, Convenience Stores, Specialist Stores, Online Retail And Others), By Counties (Germany, Italy, France, United Kingdom And Rest of Europe) And Competitive Landscape.

Product Code: ETC001350 Publication Date: Nov 2019 Updated Date: Dec 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 200 No. of Figures: 90 No. of Tables: 30

Europe Biscuits Market Highlights

Report Name Europe Biscuits Market 
Forecast period 2025-2031
CAGR 4.5%
Growing Sector Premium Segment

Topics Covered in the Europe Biscuits Market Report

The Europe Biscuits Market report thoroughly covers the market by types, category, distribution, and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Asia Pacific (APAC) Biscuits Market Synopsis

The Europe Biscuits Market is expected to experience a steady growth during the forecast. This growth can be attributed to the rising demand for convenience food products and the availability of various flavors and types of biscuits in the market.

According to 6Wresearch, Europe Biscuits Market size is expected to grow at a CAGR 4.5% during 2025-2031. Growing consumer awareness of healthy snack options is one of the main factors propelling the European biscuit market. People are searching for healthier snacks in place of traditional ones as worries about obesity and other health problems grow. In Europe, people who are health-conscious are starting to favor biscuits that are prepared with whole grains, organic ingredients, and lower amounts of sugar and fat.

Furthermore, the expansion of the European biscuit market might be attributed to the growing demand for convenience food products. People's hectic lifestyles have caused an increase in on-the-go snacking, which has raised the use of biscuits as a handy and transportable snack. Notwithstanding its potential for expansion, the European biscuit sector faces certain obstacles. One such difficulty is the growing popularity of healthy snacking, which has resulted in a decrease in the consumption of classic biscuits prepared with a lot of sugar and refined wheat. The availability of substitute snack options, which are thought to be healthier than biscuits, like granola bars, protein bars, and energy bars, presents another difficulty. The market's desire for biscuits may decline as a result.

Europe Biscuits Market: Leading Players

Some of the key players in the Europe biscuits market include Mondelez International Inc., Nestle SA, Britannia Industries Ltd., United Biscuits (UK) Limited, Burton's Biscuit Company, Walkers Shortbread Ltd., Parle Products Pvt. Ltd., Lotus Bakeries NV, and Kellogg Company. These companies are constantly innovating and introducing new flavors and varieties of biscuits to cater to the changing consumer demands.

Europe Biscuits Market: Government Regulations

The European biscuit market has been impacted by government programs to encourage residents to lead healthier lifestyles. The enactment of rules and directives concerning food labeling, advertising, and ingredient requirements has incentivized producers to create healthier biscuit alternatives. As a result, there are now more nutrient-dense biscuits on the market.

Future Insights of the Market

In the upcoming years, it is anticipated that the European biscuit industry will continue to rise due to rising consumer desire for healthier snack options. It is probable that producers will concentrate on launching biscuits that feature organic and natural components, along with those that accommodate particular dietary requirements like vegan and gluten-free diets. Furthermore, it is anticipated that the growing acceptance of e-commerce and online shopping would increase biscuit sales in Europe by giving customers simple access to a large selection of goods. For major companies in the business, the future of the European biscuit market appears bright and profitable with ongoing innovation and product differentiation.

Market Segmentation by Types

According to Dhaval, Research Manager, 6Wresearch, the sweet biscuits segment is currently experiencing the highest demand in the Europe market. This can be attributed to their popularity as a snack and their widespread use in desserts and other dishes. Additionally, increasing consumer awareness about healthier snacking options has also led to the growth of this segment, with manufacturers introducing variants made with natural and organic ingredients.  So, businesses looking to enter or expand in the Europe biscuit market should consider focusing on this particular segment for maximum growth potential.

Market Segmentation by Category

The premium biscuits segment is expected to see a significant growth in demand in the Europe market. As consumers become more health-conscious, they are willing to pay a higher price for biscuits made with high-quality ingredients and offering unique flavors and varieties. This trend has led to the rise of premium biscuit brands in the market, as well as established players introducing premium options in their product line.

Market Segmentation by Distribution

Online retail is expected to witness a significant increase in demand for biscuits in Europe. The convenience and ease of purchasing products online have led to a rise in e-commerce platforms, offering a wide range of biscuit options to consumers. This trend is likely to continue as consumers become increasingly comfortable with online shopping and seek out unique and niche products. Therefore, businesses looking to enter or expand in the Europe biscuits market should consider investing in their online presence and partnering with e-commerce platforms for maximum reach and impact. Overall, keeping up with changing consumer behavior and leveraging digital platforms will be crucial for success in the competitive biscuits market in Europe.

Market Segmentation by Countries

The Europe biscuits market is expected to see steady growth in demand across all major countries, with Germany, Italy, France, and the United Kingdom being key players. These countries have a strong consumer base for biscuits and are also home to some of the top manufacturers in the industry. Additionally, changing consumer preferences towards healthier snacking options and convenience foods are driving demand for biscuits in these markets.

Key attractiveness of the report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024.
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Europe Biscuits Market Overview
  • Europe Biscuits Market Outlook
  • Europe Biscuits Market Forecast
  • Historical Data of Europe Biscuits Market Revenues for the Period 2021-2031
  • Europe Biscuits Market Size and Europe Biscuits Market Forecast of Revenues, Until 2031
  • Historical Data of Europe Biscuits Market Revenues, by Biscuit Types, for the Period 2021-2031
  • Market Size & Forecast of Europe Biscuits Market Revenues, by Biscuit Types, Until 2031
  • Historical Data of Europe Biscuits Market Revenues, by Distribution, for the Period 2021-2031
  • Market Size & Forecast of Europe Biscuits Market Revenues, by Distribution, Until 2031
  • Historical Data of Europe Biscuits Market Revenues, By Category, for the Period 2021-2031
  • Market Size & Forecast of Europe Biscuits Market Revenues, By Category, Until 2031
  • Historical Data of Germany Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of Germany Biscuits Market Revenues, Until 2031
  • Historical Data of Italy Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of Italy Biscuits Market Revenues, Until 2031
  • Historical Data of France Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of France Biscuits Market Revenues, Until 2025
  • Historical Data of United Kingdom Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of United Kingdom Biscuits Market Revenues, Until 2031
  • Historical Data of Rest of Europe Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of Rest of Europe Biscuits Market Revenues, Until 2031
  • Historical Data of Asia Pacific Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of Asia Pacific Biscuits Market Revenues, Until 2031
  • Historical Data of the Middle East & Africa Biscuits Market Revenues, for the Period 2021-2031
  • Market Size & Forecast of the Middle East & Africa Biscuits Market Revenues, Until 2031
  • Market Drivers and Restraints
  • Europe Biscuits Market Price Trends
  • Europe Biscuits Market Trends and Distribution Life Cycle
  • Porter’s Five Force Analysis
  • Market Opportunity Assessment
  • Europe Biscuits Market Share, By Players
  • Europe Biscuits Market Share, By Regions
  • Europe Biscuits Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Markets Covered

The Europe Biscuits Market report provides a detailed analysis of the following market segments:

By Types

  • Crackers & Savory Biscuits
  • Sweet Biscuits
  • Functional/ Energetic

By Category

  • Premium Biscuits
  • Non-Premium Biscuits

By Distribution

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail
  • Others

By Countries

  • Germany
  • Italy
  • France
  • United Kingdom
  • Rest of Europe
Europe Biscuits Market (2025-2031): FAQs
The increasing trend towards healthy snacking options and convenience foods, changing consumer preferences, and rise in disposable incomes are some of the key factors driving demand for biscuits in Europe.
The premium biscuits segment is expected to witness a high demand due to consumers' willingness to pay a higher price for high-quality ingredients and unique flavors.
The online retail sector is expected to see significant growth due to the convenience and variety it offers to consumers, as well as an increasing trend towards e-commerce shopping. Additionally, online retailers often offer a wider range of products, including niche and premium options that appeal to a larger consumer base.
Germany, Italy, France, and the United Kingdom are some of the key markets that are projected to experience significant growth in demand for biscuits due to their large population and strong economies. However, there is also potential for growth in other European countries referred to as the "Rest of Europe" category due to rising disposable incomes and changing lifestyles.
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1. Executive Summary
2. Introduction
2.1 Report Description
2.2 Key Highlights of The Report
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3. Europe Biscuits Market Overview
3.1 Europe Country Indicators
3.2 Europe Biscuits Market Revenues 2021-2031F
3.3 Europe Biscuits Market Revenue Share, By Biscuit Types, 2021 & 2031F
3.4 Europe Biscuits Market Revenue Share, By Category, 2021 & 2031F
3.5 Europe Biscuits Market Revenue Share, By Distribution, 2021 & 2031F
3.6 Europe Biscuits Market Revenue Share, By Regions, 2021 & 2031F
3.7 Europe Biscuits Market - Distribution Life Cycle
3.8 Europe Biscuits Market - Porter’s Five Forces
4. Europe Biscuits Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5. Europe Biscuits Market Trends
6. Europe Biscuits Market Overview, By Biscuit Types
6.1 Europe Biscuits Market Revenues, By Crackers & Savory Biscuits, 2021-2031F
6.2 Europe Biscuits Market Revenues, By Sweet Biscuits, 2021-2031F
6.3 Europe Biscuits Market Revenues, By Functional/ Energetic Biscuits, 2021-2031F
7. Europe Biscuits Market Overview, By Category
7.1 Europe Biscuits Market Revenues, By Premium Biscuits, 2021-2031F
7.2 Europe Biscuits Market Revenues, By Non-Premium Biscuits, 2021-2031F
8. Europe Biscuits Market Overview, By Distribution
8.1 Europe Biscuits Market Revenues, By Supermarkets & Hypermarkets, 2021-2031F
8.2 Europe Biscuits Market Revenues, By Convenience Stores, 2021-2031F
8.3 Europe Biscuits Market Revenues, By Specialist Stores, 2021-2031F
8.4 Europe Biscuits Market Revenues, By Online Retail, 2021-2031F
8.3 Europe Biscuits Market Revenues, By Others, 2021-2031F
9. Germany Biscuits Market Overview
9.1 Germany Biscuits Market Revenues, 2021-2031F
9.2 Germany Biscuits Market Revenues, By Biscuit Types, 2021-2031F
9.3 Germany Biscuits Market Revenues, By Category, 2021-2031F
9.4 Germany Biscuits Market Revenues, By Distribution, 2021-2031F
10. Italy Biscuits Market Overview
10.1 Italy Biscuits Market Revenues, 2021-2031F
10.2 Italy Biscuits Market Revenues, By Biscuit Types, 2021-2031F
10.3 Italy Biscuits Market Revenues, By Category, 2021-2031F
10.4 Italy Biscuits Market Revenues, By Distribution, 2021-2031F
11. France Biscuits Market Overview
11.1 France Biscuits Market Revenues, 2021-2031F
11.2 France Biscuits Market Revenues, By Biscuit Types, 2021-2031F
11.3 France Biscuits Market Revenues, By Category, 2021-2031F
11.4 France Biscuits Market Revenues, By Distribution, 2021-2031F
12. United Kingdom Biscuits Market Overview
12.1 United Kingdom Biscuits Market Revenues, 2021-2031F
12.2 United Kingdom Biscuits Market Revenues, By Biscuit Types, 2021-2031F
12.3 United Kingdom Biscuits Market Revenues, By Category, 2021-2031F
12.4 United Kingdom Biscuits Market Revenues, By Distribution, 2021-2031F
13. Rest of Europe Biscuits Market Overview
13.1 Rest of Europe Biscuits Market Revenues, 2021-2031F
14. Europe Biscuits Market - Key Performance Indicators
15. Europe Biscuits Market - Opportunity Assessment
15.1 Europe Biscuits Market Opportunity Assessment, By Biscuit Types, 2031F
15.2 Europe Biscuits Market Opportunity Assessment, By Category, 2031F
15.3 Europe Biscuits Market Opportunity Assessment, By Distribution, 2031F
15.4 Europe Biscuits Market Opportunity Assessment, By Countries, 2031F
16. Europe Biscuits Market Competitive Landscape
16.1 Europe Biscuits Market Revenue Share, By Company
 16.1.1 Germany Biscuits Market Revenue Share, By Companies, 2024
 16.1.2 Italy Biscuits Market Revenue Share, By Companies, 2024
 16.1.3 France Biscuits Market Revenue Share, By Companies, 2024
 16.1.4 United Kingdom Biscuits Market Revenue Share, By Companies, 2024
16.2 Europe Biscuits Market Competitive Benchmarking, By Operating & Technical Parameters
17. Company Profiles
18. Key Recommendations
19. Disclaimer
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