North America Biscuits Market (2025-2031) | Share, Growth, Revenue, Value, Outlook, Forecast, Size, Companies, Trends, Industry & Analysis

North America Biscuits Market Report

The North America Biscuits Market report thoroughly covers the market by types, category, distribution, and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

North America Biscuits Market Synopsis

The North America Biscuits Market is expected to experience a steady growth during the forecast. This growth can be attributed to rising consumer demand for healthier snack options and innovative flavors in the biscuits segment. Additionally, the increasing popularity of convenience foods and busy lifestyles are also contributing to the market growth.

According to 6Wresearch, North America Biscuits Market size is expected to grow at a CAGR 4% during 2025-2031. Numerous causes, including as rising disposable incomes, urbanization, and shifting consumer preferences, are responsible for the expansion of the North American biscuit market. Due to their ease of carrying and hassle-free consumption, biscuits have become increasingly popular as on-the-go snacks. In addition, producers are responding to the increased demand for healthier options by releasing whole-grain or gluten-free biscuits. This is because consumers are becoming more and more health-conscious.

The perceived healthier alternatives, such as granola bars, energy bars, and protein bars, are posing a growing threat to the North American biscuit market, despite its consistent expansion. Consumer demand to choose natural and clean-label products is another factor driving the market, which is why ingredient labeling laws are getting stronger.

North America Biscuits Market Leading Players

Some of the key players in the North America Biscuits Market include Mondelez International Inc., Kellogg Company, Campbell Soup Company, General Mills Inc., Britannia Industries Ltd., Parle Products Pvt. Ltd., Conagra Brands Inc., Lotus Bakeries NV, ITC Limited, and PepsiCo Inc. These companies are focusing on product innovation and marketing strategies to maintain their foothold in the competitive market.

North America Biscuits Market Government Regulations

North American governments have launched a number of programs to encourage individuals, especially kids, to eat healthily. The US Department of Agriculture's (USDA) Smart Snacks in Schools Program, for example, establishes standards for snacks served in schools and encourages the sale of healthier options like whole-grain biscuits. Regulations on food labeling and advertising are also in place to guarantee the accuracy and transparency of the information given to customers. The North American biscuit market and consumer behavior about healthy snack options are significantly shaped by these government initiatives.

Future Insights of the Market

The expanding trend of snacking and rising consumer health consciousness are likely to fuel the North American biscuit market's steady rise in the upcoming years. In order to meet the shifting needs and tastes of customers, the market is also expected to see an infusion of new competitors and product breakthroughs. In addition, we should anticipate seeing more clean-label biscuits on the market due to the growing desire for natural and organic products. All things considered, the North American biscuit market offers both long-standing competitors and recent arrivals tremendous development potential in the years to come.

Market Segmentation by Types

According to Dhaval, Research Manager, 6Wresearch, the sweet biscuits segment is expected to have the largest demand in North America. This can be attributed to the wide variety of flavors and types available in this category, making it a popular choice among consumers for snacking or as a dessert option. Additionally, manufacturers are also introducing healthier options such as whole-grain or gluten-free sweet biscuits to cater to the increasing demand for healthier snack choices.

Market Segmentation by Category

the non-premium biscuits segment is expected to hold a larger market share due to its affordability and wide availability. However, with a rising focus on premiumization and increasing disposable incomes, there is also significant growth potential for the premium biscuits category in North America.

Market Segmentation by Distribution

The supermarkets & hypermarkets segment is expected to dominate the North America Biscuits Market in terms of distribution channels. This can be attributed to the wide availability of different brands and types of biscuits in these retail outlets. However, with the increasing popularity of e-commerce and online shopping, we can also expect a rise in demand for biscuits through online retail channels in the coming years. Additionally, convenience stores and specialist stores such as health food stores may also witness growth due to their focus on specific types or categories of biscuits catering to niche markets.

Market Segmentation by Countries

The United States currently holds the largest market share in the North America Biscuits Market, followed by Canada. However, with increasing awareness and availability of biscuits in other countries such as Mexico and Cuba, there is also potential for growth in these regions. Moreover, with an overall increase in disposable incomes and changing lifestyles, we can expect to see a rise in demand for biscuits across all North American countries in the future.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• North America Biscuits Market Overview
• North America Biscuits Market Outlook
• North America Biscuits Market Forecast
• Historical Data of North America Biscuits Market Revenues for the Period 2021-2031
• North America Biscuits Market Size and North America Biscuits Market Forecast of Revenues, Until 2031
• Historical Data of North America Biscuits Market Revenues, by Biscuit Types, for the Period 2021-2031
• Market Size & Forecast of North America Biscuits Market Revenues, by Biscuit Types, Until 2031
• Historical Data of North America Biscuits Market Revenues, by Distribution, for the Period 2021-2031
• Market Size & Forecast of North America Biscuits Market Revenues, by Distribution, Until 2031
• Historical Data of North America Biscuits Market Revenues, By Category, for the Period 2021-2031
• Market Size & Forecast of North America Biscuits Market Revenues, By Category, Until 2031
• Historical Data of United States Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of United States Biscuits Market Revenues, Until 2031
• Historical Data of Canada Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Canada Biscuits Market Revenues, Until 2031
• Historical Data of Rest of North America Biscuits Market Revenues, for the Period 2021-2031
• Market Size & Forecast of Rest of North America Biscuits Market Revenues, Until 2031
• Market Drivers and Restraints
• North America Biscuits Market Price Trends
• North America Biscuits Market Trends and Distribution Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• North America Biscuits Market Share, By Players
• North America Biscuits Market Share, By Regions
• North America Biscuits Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Markets Covered

The North America Biscuits Market report provides a detailed analysis of the following market segments

By Types

• Crackers & Savory Biscuits
• Sweet Biscuits
• Functional/ Energetic

By Category

• Premium Biscuits
• Non-Premium Biscuits

By Distribution

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialist Stores
• Online Retail
• Others

By Countries

• United States
• Canada
• Rest of North America