Indonesia Frozen Bakery and Confectionary Items Market (2025-2031) | Outlook, Growth, Share, Revenue, Companies, Value, Forecast, Size, Analysis, Industry & Trends

Indonesia frozen bakery and confectionary items market Highlights

Report Name	Indonesia frozen bakery and confectionary items market
CAGR	6.8%
Growing Sector	Ready-to-eat products
Forecast Period	2025-2031

Topics Covered in Indonesia frozen bakery and confectionary items market Report

The Indonesia frozen bakery and confectionary items market report thoroughly covers the market by product type, by end user and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Indonesia frozen bakery and confectionary items market Synopsis

The frozen bakery and confectionery items market in Indonesia are experiencing robust growth, driven by the increasing urbanization and a shift in consumer preferences towards convenient and ready-to-eat products. The expanding middle-class population and their rising disposable income levels have fueled demand for diverse and premium quality baked goods and confections. Both local and international brands are competing in the space, offering a wide range of products such as pastries, breads, cakes, and cookies to cater to various taste preferences. Supermarkets and hypermarkets remain the dominant distribution channels, although online sales are gaining traction due to the convenience they offer.

According to 6Wresearch, Indonesia frozen bakery and confectionary items market size is projected to witness a CAGR of 6.8% during the forecast period of 2025-2031. the rising urban population and changing consumer lifestyles have increased the demand for convenient and ready-to-eat food products. The expanding middle class with their growing disposable incomes is willing to spend more on premium and diverse bakery products. Moreover, advancements in cold chain logistics and distribution networks have improved the accessibility and availability of frozen bakery items across the country.

the intense competition from local bakeries, which often offer fresh products at competitive prices. Additionally, maintaining the quality and taste consistency of frozen products can be difficult, impacting consumer preference. Issues related to a lack of infrastructure in certain regions, leading to logistical inefficiencies, also pose challenges to market expansion. Addressing these obstacles requires strategic planning and innovation from industry players to harness the market's full potential.

Indonesia frozen bakery and confectionary items market: Leading Players

The frozen bakery and confectionary items market in Indonesia is experiencing significant growth, with several key players dominating the industry. Companies like PT Nippon Indosari Corpindo Tbk and PT Sriboga Raturaya are leading the charge, leveraging their extensive distribution networks and product diversity to maintain a competitive edge. PT Nippon Indosari Corpindo Tbk, known for its Sari Roti brand, has established a strong presence across the country by offering a wide range of quality baked goods. Meanwhile, PT Sriboga Raturaya focuses on innovation and quality, providing both traditional and modern bakery products that cater to the evolving tastes of Indonesian consumers. These market leaders continue to expand their reach by investing in technology and scaling production capabilities to meet increasing demand.

Indonesia frozen bakery and confectionary items market: Government Initiatives

The Indonesian government has taken several initiatives to boost the frozen bakery and confectionery items market as part of its broader strategy to enhance the country's food processing sector. Recognizing the potential of this industry to contribute to economic growth and employment, the government has announced policies that encourage innovation and investment. These include tax incentives for businesses investing in food technology and infrastructure, as well as support for small and medium enterprises to improve their competitiveness through access to better resources and training. Additionally, the government has been working on enhancing infrastructure and supply chain efficiency, further facilitating the growth and reach of frozen bakery goods across domestic and international markets.

Future Insights of Indonesia frozen bakery and confectionary items market

The future of the frozen bakery and confectionery items market in Indonesia appears promising, driven by a combination of evolving consumer lifestyles and increasing demand for convenience foods. As urbanization continues to accelerate, more consumers are seeking quick and accessible meal solutions without sacrificing quality, which positions frozen bakery products as a popular choice. Technological advancements in refrigeration and packaging are further improving product shelf life and quality, thereby boosting consumer confidence. Additionally, there's a noticeable trend towards health-conscious products, prompting manufacturers to innovate with healthier alternatives, such as whole grains and reduced-sugar options.

Indonesia frozen bakery and confectionary items market trends

• Rising Popularity of Convenience Foods – As urbanization increases and lifestyles become busier, there is a growing demand for convenient food options, including frozen bakery and confectionary items in Indonesia.
• Expanding Retail Chains – The expansion of modern retail chains and e-commerce platforms has improved the accessibility of frozen bakery and confectionary products, contributing to market growth.
• Increase in Western Influence - Indonesian consumers are increasingly exposed to Western food trends through media and travel, which has elevated the demand for various frozen bakery items like croissants and Danish pastries.

Investment opportunities in Indonesia frozen bakery and confectionary items market  

• Growth of E-commerce – The rise of e-commerce platforms provides an additional channel for distribution, allowing manufacturers to reach a wider audience and cater to online shopping preferences.
• Innovative Product Offerings – There is an opportunity for manufacturers to introduce innovative and diverse product ranges, such as healthier options or fusion flavors, which cater to the evolving tastes and health consciousness of consumers.
• Strategic Partnerships - Collaborating with local businesses can provide valuable market insights and help in establishing a robust supply chain, necessary for the effective distribution of frozen products.

Frozen Breads & Buns to dominate the market - By product type

According to Ravi Bhandari, Research Head, 6Wresearch, In Indonesia's frozen bakery and confectionary market, frozen breads and buns are gaining significant traction. This trend is driven by the increasing demand for convenient and ready-to-bake options among consumers who lead fast-paced lives. Frozen breads and buns offer the advantage of long shelf life without compromising on taste or quality, which appeals to both retail consumers and food service industries. The Indonesian market is seeing a diversification in product offerings, with traditional flavors infused into modern bread varieties.

Foodservice Industry to dominate the market – By end user

The foodservice industry in Indonesia is significantly benefiting from the surge in popularity of frozen bakery and confectionary items. Establishments such as cafes, restaurants, and hotel chains are incorporating these products into their menus, appreciating the convenience and efficiency they offer. The pre-prepared nature of frozen items allows foodservice operators to reduce preparation time and labor costs, which is essential in a rapidly growing urban environment. Furthermore, the ability to consistently deliver high-quality options helps maintain customer satisfaction and brand reputation.

Offline to dominate the market – By distribution channel

While the online market for frozen bakery and confectionary items in Indonesia is flourishing, the offline segment remains equally vital. Traditional brick-and-mortar stores such as supermarkets and local bakeries continue to capture a substantial share of the consumer base. The tactile appeal of physically selecting products and the immediate gratification of taking them home still resonate with many buyers. Offline retailers often take advantage of this by offering promotions and bundling deals, driving further interest. Additionally, they serve regions with limited internet access, ensuring accessibility of frozen bakery goods across diverse demographics.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Indonesia frozen bakery and confectionary items market Outlook
• Market Size of Indonesia frozen bakery and confectionary items market, 2024
• Forecast of Indonesia frozen bakery and confectionary items market, 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items Revenues & Volume for the Period 2021 - 2031
• Indonesia frozen bakery and confectionary items market Trend Evolution
• Indonesia frozen bakery and confectionary items market Drivers and Challenges
• Indonesia frozen bakery and confectionary items Price Trends
• Indonesia frozen bakery and confectionary items Porter's Five Forces
• Indonesia frozen bakery and confectionary items Industry Life Cycle
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume By product type for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Frozen Breads & Buns, for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Frozen Savory Bakery Items, for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Frozen Cakes & Pastry Items for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Frozen Doughnuts & Cookies & Others for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume By end user for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Retail Customers, for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Foodservice Industry, for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by distribution channel for the Period 2021 – 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by Online for the Period 2021 – 2031
• Historical Data and Forecast of Indonesia frozen bakery and confectionary items market Revenues & Volume by offline for the Period 2021 – 2031
• Indonesia frozen bakery and confectionary items Import Export Trade Statistics
• Market Opportunity Assessment By end user
• Market Opportunity Assessment by Product Type
• Market Opportunity Assessment by distribution channel
• Indonesia frozen bakery and confectionary items Top Companies Market Share
• Indonesia frozen bakery and confectionary items Competitive Benchmarking by Technical and Operational Parameters
• Indonesia frozen bakery and confectionary items Company Profiles
• Indonesia frozen bakery and confectionary items Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Types

• Frozen Bread & Buns
• Frozen Savory Bakery Items
• Frozen Cakes & Pastry Items
• Frozen Doughnuts & Cookies
• Others (Waffles, Bagels, etc.)

By End Users

• Retail Customers
• Foodservice Industry

By Distribution Channels

• Online
• Offline