Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape
Product Code: ETC003566 | Publication Date: Aug 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya E-cigarette Market is anticipated to register sound revenues growth in the upcoming six years on the back of increased engagement of the young population towards the product which is encouraging the sales of e-cigarettes in the country in both one time use and rechargeable variants. Also, availability of a varied number of flavors of the product is instigating many consumers to opt for a number of new flavors for the product and would benefit the sound growth of the Kenya e-cigarette market in the upcoming six years. Additionally, the aggressive promotion of the product by celebrity endorsements is instigating the sales of the product and is anticipated to trigger the potential growth of the Kenya e-cigarette market in the upcoming six years.
According to 6Wresearch, Kenya E-cigarette Market size is anticipated to register potential growth during 2020-26. However, the spread of COVID-19 is expected to contribute towards the decline of the Kenya E-cigarette market on the back of disturbances in the supply chain and discontinuation of the production. Moreover, consequent disruptions in the operations in the lockdown period in the country is likely to dip the sales revenue for many of the top E-cigarette brands in the near term and significantly contribute towards the slow growth of Kenya E-cigarette market in the coming years. However, rising needs for eye protection backed by the spread of airborne COVID virus, the demand for sunglasses is anticipated to increase but would not contribute much towards the growth of the Kenya E-cigarette market.
On the basis of gender, women smokers domain are expected to dominate the overall market revenues in the coming years on the back of a rising number of females in the corporate workplace and overwork stress is leading to increased women participation in smoking, e-cigarettes being a safe option with less nicotine is taking away the interest of many female smokers which is further, encouraging the sales of the product and is anticipated to contribute towards the sound growth of the Kenya e-cigarette market in the foreseeable future.
The Kenya E-cigarette report thoroughly covers the market by End-user, Product and by Distribution Channels. Kenya E-cigarette outlook report provides an unbiased and detailed analysis of the on-going Kenya E-cigarette trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Kenya E-cigarette Market is expected to register sound growth in the upcoming six years on the back of rising preference of teenagers towards fruit and candy-flavored e-cigarettes which tend to provide a more lucrative smoking experience as compared to the conventional clove cigarettes. Further, e-cigarettes been an innovative and new product launch is taking over the sight of many regular smokers and is becoming famous amongst the Kenya population and is anticipated to witness profound market growth throughout the forecast period 2020-26F. Additionally, an increase in the sales of e-cigarettes through hypermarket distribution channels along with aggressive promotion of the product is encouraging the sales of e-cigarettes in the country.
Key Highlights of the Report:
Market Covered:
The Kenya E-Cigarette Market report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya E-Cigarette Market Overview |
3.1. Kenya E-Cigarette Market Revenues & Volume, 2016-2026F |
3.2. Kenya E-Cigarette Market Revenue Share, By Regions, 2019 & 2026F |
4. Kenya E-Cigarette Market Overview |
4.1. Kenya Country Indicators |
4.2. Kenya E-Cigarette Market Revenues & Volume, 2016-2026F |
4.3. Kenya E-Cigarette Market Industry Life Cycle |
4.4. Kenya E-Cigarette Market Ecosystem and Value Chain Analysis |
4.5. Kenya E-Cigarette Market Porter’s Five Forces Model |
4.6. Kenya E-Cigarette Market Revenue Share, By Device Types, 2019 & 2026F |
4.7. Kenya E-Cigarette Market Revenue Share, By Gender, 2019 |
4.8. Kenya E-Cigarette Market Revenue Share, By Distribution, 2019 |
4.9. Kenya E-Cigarette Market Revenue Share, By Age Groups, 2019 |
5. Kenya E-Cigarette Market Dynamics |
5.1. Impact Analysis |
5.2. Market Drivers |
5.3. Market Restraints |
6. Kenya E-Cigarette Market Trends |
7. Kenya E-Cigarette Market Overview, By Device Type |
7.1. Kenya Disposable E-Cigarette Market Revenues & Volume, 2016-2026F |
7.2. Kenya Rechargeable/Modular E-Cigarette Market Revenues & Volume, 2016-2026F |
8. Kenya E-Cigarette Market Overview, By Gender |
8.1. Kenya E-Cigarette Market Revenues, By Gender, 2019 |
8.2. Kenya E-Cigarette Market Revenue Share, By Gender, 2019 |
9. Kenya E-Cigarette Market Overview, By Distribution |
9.1. Kenya E-Cigarette Market Revenues, By Distribution, 2019 |
9.2. Kenya E-Cigarette Market Revenue Share, By Distribution, 2019 |
10. Kenya E-Cigarette Market Overview, By Age Group |
10.1. Kenya E-Cigarette Market Revenues, By Age Group, 2019 |
10.2. Kenya E-Cigarette Market Revenue Share, By Age Group, 2019 |
11. Kenya E-Cigarette Market Regulations |
12. Kenya E-Cigarette Market Opportunity Assessment |
12.1. Kenya E-Cigarette Market Opportunity Matrix, By Device Types, 2026F |
12.2. Kenya E-Cigarette Market Opportunity Matrix, By Gender, 2026F |
12.3. Kenya E-Cigarette Market Opportunity Matrix, By Distribution, 2026F |
12.4. Kenya E-Cigarette Market Opportunity Matrix, By Age Group, 2026F |
13. Kenya E-Cigarette Market, Competitive Landscape |
13.1. Kenya E-Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters |
13.2. Kenya E-Cigarette Market Revenue Share, By Company, 2019 |
14. Company Profiles |
15. Strategic Recommendations |
16. Disclaimer |