Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape
Product Code: ETC003569 | Publication Date: Aug 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Report Name | South Africa E-cigarette Market |
Forecast period | 2024-2030 |
CAGR | 22% |
Growing Sector | Hospitality |
The South Africa E-cigarette Market report thoroughly covers the market by Device Type, Demography, and Sales Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The South Africa E-cigarette Market has witnessed growth over the past years and is expected to grow significantly in the coming years. This is due to various factors such as rising awareness among consumers, lower costs, rising disposable incomes, ease of availability, and government initiatives.
According to 6Wresearch, the South Africa E-cigarette Market size is expected to grow at a significant CAGR of 22% during 2024-2030. One of the main drivers for the growth of the e-cigarette market in South Africa is the rising awareness about the harmful effects of traditional cigarettes. Another factor driving the growth of e-cigarettes in South Africa is their lower cost compared to traditional cigarettes. E-cigarettes are not subject to these taxes and can be significantly cheaper for regular smokers. E-cigarettes are widely available in South Africa, with many tobacco stores, supermarkets, and online retailers offering a variety of products. This makes it convenient for smokers to access these devices and their accompanying e-liquids. With a growing middle class and an increase in disposable incomes, more consumers can afford e-cigarettes. This is further driving the growth of the market.
One of the main challenges facing the e-cigarette market in South Africa is the lack of regulations governing their sale, distribution, and marketing. Many consumers in South Africa are still not aware of e-cigarettes and their benefits compared to traditional cigarettes. This lack of awareness hinders the growth potential of the market.
The e-cigarette market in South Africa is dominated by both local and international brands. Some of the key players in this market include Twisp, Vuse, Smok, Juul, and KIX Vaping South Africa. These brands offer a variety of e-cigarette products such as pod systems, vape pens, and mods. They also provide a range of e-liquid flavours to cater to different customer preferences.
One of the major initiatives taken by the government is the imposition of a tax on traditional cigarettes, making them more expensive for consumers. The Department of Health has also launched campaigns to educate the public about the harm-reducing potential of e-cigarettes. The government has also implemented regulations on the advertising and marketing of e-cigarettes, ensuring that they are not marketed towards minors or non-smokers. Moreover, the South African Health Products Regulatory Authority (SAHPRA) has approved the sale of nicotine-containing e-cigarettes, making it easier for manufacturers to introduce their products in the market.
The E-cigarette market in South Africa is expected to continue its growth trajectory in the coming years. The increasing awareness about the harmful effects of traditional cigarettes, along with rising health concerns, is driving the demand for alternative smoking methods like e-cigarettes. Additionally, technological advancements such as the introduction of pod-based systems have made e-cigarettes more convenient and user-friendly, boosting their popularity among consumers. The market is also witnessing a surge in demand for nicotine-free and flavoured e-liquids, catering to a wider range of consumer preferences
According to Ravi Bhandari, Research Head, 6Wresearch, the modular/re-chargeable e-cigarette segment is experiencing significant growth in the South Africa market, driven by its convenience and ease of use for consumers, and growing awareness of health concerns related to traditional smoking.
In terms of sales channels, the online segment is expected to dominate the market due to the rise of e-commerce platforms. This has made it easier for consumers to access a wide variety of e-cigarette products at their convenience.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. South Africa E-Cigarette Market Overview |
3.1. South Africa E-Cigarette Market Revenues & Volume, 2020-2030F |
3.2. South Africa E-Cigarette Market Revenue Share, By Regions, 2020 & 2030F |
4. South Africa E-Cigarette Market Overview |
4.1. South Africa Country Indicators |
4.2. South Africa E-Cigarette Market Revenues & Volume, 2020-2030F |
4.3. South Africa E-Cigarette Market Industry Life Cycle |
4.4. South Africa E-Cigarette Market Ecosystem and Value Chain Analysis |
4.5. South Africa E-Cigarette Market Porter’s Five Forces Model |
4.6. South Africa E-Cigarette Market Revenue Share, By Device Types, 2020 & 2030F |
4.7. South Africa E-Cigarette Market Revenue Share, By Gender, 2020 |
4.8. South Africa E-Cigarette Market Revenue Share, By Distribution, 2020 |
4.9. South Africa E-Cigarette Market Revenue Share, By Age Groups, 2020 |
5. South Africa E-Cigarette Market Dynamics |
5.1. Impact Analysis |
5.2. Market Drivers |
5.3. Market Restraints |
6. South Africa E-Cigarette Market Trends |
7. South Africa E-Cigarette Market Overview, By Device Type |
7.1. South Africa Disposable E-Cigarette Market Revenues & Volume, 2020-2030F |
7.2. South Africa Rechargeable/Modular E-Cigarette Market Revenues & Volume, 2020-2030F |
8. South Africa E-Cigarette Market Overview, By Gender |
8.1. South Africa E-Cigarette Market Revenues, By Gender, 2020 |
8.2. South Africa E-Cigarette Market Revenue Share, By Gender, 2020 |
9. South Africa E-Cigarette Market Overview, By Distribution |
9.1. South Africa E-Cigarette Market Revenues, By Distribution, 2020 |
9.2. South Africa E-Cigarette Market Revenue Share, By Distribution, 2020 |
10. South Africa E-Cigarette Market Overview, By Age Group |
10.1. South Africa E-Cigarette Market Revenues, By Age Group, 2020 |
10.2. South Africa E-Cigarette Market Revenue Share, By Age Group, 2020 |
11. South Africa E-Cigarette Market Regulations |
12. South Africa E-Cigarette Market Opportunity Assessment |
12.1. South Africa E-Cigarette Market Opportunity Matrix, By Device Types, 2030F |
12.2. South Africa E-Cigarette Market Opportunity Matrix, By Gender, 2030F |
12.3. South Africa E-Cigarette Market Opportunity Matrix, By Distribution, 2030F |
12.4. South Africa E-Cigarette Market Opportunity Matrix, By Age Group, 2030F |
13. South Africa E-Cigarette Market, Competitive Landscape |
13.1. South Africa E-Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters |
13.2. South Africa E-Cigarette Market Revenue Share, By Company, 2023 |
14. Company Profiles |
15. Strategic Recommendations |
16. Disclaimer |