Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape
Product Code: ETC003568 | Publication Date: Aug 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Report Name | Nigeria E-cigarette Market |
Forecast period | 2024-2030 |
CAGR | 20% |
Growing Sector | Hospitality |
The Nigeria E-cigarette Market report thoroughly covers the market by Device Type, Demography, and Sales Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Nigeria E-cigarette Market has witnessed growth in the past years and is projected to experience exponential growth in the coming years. This growth is driven by factors such as rising awareness about health, rising population, government initiatives, and the growing economy of the country.
According to 6Wresearch, the Nigeria E-cigarette Market size is expected to grow at a significant CAGR of 20% during 2024-2030. One of the major driving forces behind the growth of the e-cigarette market in Nigeria is the increasing awareness about the health risks associated with traditional cigarettes. Moreover, with the increasing economy of the country, there is a rise in disposable income of consumers. This has resulted in more people being able to afford expensive e-cigarette products, thereby leading to an increase in sales. Additionally, the young generations are more aware and adaptable to technologies. This has resulted in a shift towards e-cigarettes among the younger generation.
There is a lack of clear regulations governing the sale and use of e-cigarettes. This creates uncertainty for both manufacturers and consumers, which can hinder the growth of the market. Another challenge for the market is competition from traditional cigarettes. Moreover, there is still a lack of education and understanding about these products among the general public.
Some of the major players operating in the Nigerian e-cigarette market include JUUL Labs Inc., Philip Morris International, British American Tobacco PLC, Imperial Brands PLC, Altria Group Inc., Innokin Technology Co., Ltd., Fontem Ventures B.V., NJOY LLC, Nicopure Labs LLC, and VMR Products LLC. These key players have a strong presence in the Nigerian market and are continuously innovating and launching new products to meet the growing demand for e-cigarettes. They also invest heavily in marketing and advertising strategies to increase consumer awareness and promote their brands.
One of the key initiatives is the implementation of regulations and policies that support the sale and distribution of e-cigarettes. Moreover, there have been efforts by both federal and state governments to educate the public about the benefits of e-cigarettes. The Nigerian Ministry of Health has launched campaigns to raise awareness about the harm reduction potential of e-cigarettes compared to traditional cigarettes. The government has also taken steps to regulate advertising and marketing practices for e-cigarette products. Additionally, the Nigerian government has implemented taxes on traditional tobacco products, making them less affordable and potentially pushing consumers towards safer alternatives like e-cigarettes. Furthermore, the government is working towards creating a regulatory framework for the manufacturing and distribution of e-cigarettes in the country.
The Nigeria e-cigarette market is expected to experience significant growth in the coming years. With a large youth population and increasing disposable income, there is a growing demand for alternative tobacco products in the country. The introduction of new regulations by the government has also brought more legitimacy to the industry, attracting more players and investments. Technological advancements such as heat-not-burn devices and nicotine salts-based e-liquids are gaining popularity among consumers, driving market growth. Moreover, with cigarette smoking still prevalent in Nigeria, there is a potential for further market expansion as more people look for alternatives to traditional tobacco products.
According to Ravi Bhandari, Research Head, 6Wresearch, the modular/re-chargeable e-cigarettes segment is expected to experience significant growth due to their increasing popularity among consumers. This is attributed to their customisable features and longer battery life.
Based on the sales channel, the online segment is expected to grow in the market. This can be attributed to the convenience and ease of purchasing e-cigarettes online, the availability of a wider range of products, and competitive pricing.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Nigeria E-Cigarette Market Overview |
3.1. Nigeria E-Cigarette Market Revenues & Volume, 2020-2030F |
3.2. Nigeria E-Cigarette Market Revenue Share, By Regions, 2020 & 2030F |
4. Nigeria E-Cigarette Market Overview |
4.1. Nigeria Country Indicators |
4.2. Nigeria E-Cigarette Market Revenues & Volume, 2020-2030F |
4.3. Nigeria E-Cigarette Market Industry Life Cycle |
4.4. Nigeria E-Cigarette Market Ecosystem and Value Chain Analysis |
4.5. Nigeria E-Cigarette Market Porter’s Five Forces Model |
4.6. Nigeria E-Cigarette Market Revenue Share, By Device Types, 2020 & 2030F |
4.7. Nigeria E-Cigarette Market Revenue Share, By Gender, 2020 |
4.8. Nigeria E-Cigarette Market Revenue Share, By Distribution, 2020 |
4.9. Nigeria E-Cigarette Market Revenue Share, By Age Groups, 2020 |
5. Nigeria E-Cigarette Market Dynamics |
5.1. Impact Analysis |
5.2. Market Drivers |
5.3. Market Restraints |
6. Nigeria E-Cigarette Market Trends |
7. Nigeria E-Cigarette Market Overview, By Device Type |
7.1. Nigeria Disposable E-Cigarette Market Revenues & Volume, 2020-2030F |
7.2. Nigeria Rechargeable/Modular E-Cigarette Market Revenues & Volume, 2020-2030F |
8. Nigeria E-Cigarette Market Overview, By Gender |
8.1. Nigeria E-Cigarette Market Revenues, By Gender, 2020 |
8.2. Nigeria E-Cigarette Market Revenue Share, By Gender, 2020 |
9. Nigeria E-Cigarette Market Overview, By Distribution |
9.1. Nigeria E-Cigarette Market Revenues, By Distribution, 2020 |
9.2. Nigeria E-Cigarette Market Revenue Share, By Distribution, 2020 |
10. Nigeria E-Cigarette Market Overview, By Age Group |
10.1. Nigeria E-Cigarette Market Revenues, By Age Group, 2020 |
10.2. Nigeria E-Cigarette Market Revenue Share, By Age Group, 2020 |
11. Nigeria E-Cigarette Market Regulations |
12. Nigeria E-Cigarette Market Opportunity Assessment |
12.1. Nigeria E-Cigarette Market Opportunity Matrix, By Device Types, 2030F |
12.2. Nigeria E-Cigarette Market Opportunity Matrix, By Gender, 2030F |
12.3. Nigeria E-Cigarette Market Opportunity Matrix, By Distribution, 2030F |
12.4. Nigeria E-Cigarette Market Opportunity Matrix, By Age Group, 2030F |
13. Nigeria E-Cigarette Market, Competitive Landscape |
13.1. Nigeria E-Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters |
13.2. Nigeria E-Cigarette Market Revenue Share, By Company, 2023 |
14. Company Profiles |
15. Strategic Recommendations |
16. Disclaimer |