Market Forecast By Product (Spectacles, Sunglasses, Contact Lenses & Others), By End-user (Male, Female, Unisex), By Distribution Channels (Online, Offline) and competitive landscape
Product Code: ETC003472 | Publication Date: Aug 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya Eyewear market is expected to register potential growth during the forecast period 2020-26F on the back of increase rising consumer consciousness regarding the image and style of eyewear products along with an increase in the middle-class population which is leading to increased consumer spending on fashion statements and would proliferate potential demand projections for eyewear products in Kenya in the coming years. Moreover, rising concerns for quality products for vision correction coupled with rising brand consciousness amongst consumers is likely to benefit the growth of the Kenya eyewear market.
According to 6Wresearch, Kenya Eyewear Market is anticipated to witness growth during the forecast period 2020-26F. However, the spread of COVID-19 is expected to contribute towards the decline of the Kenya eyewear market on the back of disturbances in the supply chain and discontinuation of the production. Moreover, consequent disruptions in the operations in the lockdown period in the country is likely to dip the sales revenue for many of the top eyewear brands in the near term and significantly contribute towards the slow growth of Kenya eyewear market in the coming years. However, with an increase in the digitalization backed by the spread of COVID-19 virus and the world going online for many of their tasks, the use of electronic devices is expected to increase and would raise significant demand for anti-reflection eyewear products to ensure increased use of electronic devices safely.
On the basis of products, eyeglasses domain of the overall Kenya eyewear market is expected to witness the highest growth during the projected period 2020-26F backed by rising exposure of the population towards laptops, mobile phones and tablets which is leading to an increase in the eye-related defects and is contributing to increased adoption of contact glasses. The purchasing cost of eyeglasses is much lower than soft contact lenses and is hence, expected to drive significant demand projections for eyeglasses in Kenya in the near future.
The Kenya Eyewear report thoroughly covers the market by End-user, Product, and by Distribution Channels. Kenya Eyewear outlook report provides an unbiased and detailed analysis of the on-going Kenya Eyewear trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The Kenya Eyewear Market report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya Eyewear Market Overview |
3.1. Kenya Eyewear Market Revenues, 2016-2026F |
3.2. Kenya Eyewear Market Revenue Share, By End-users, 2019 & 2026F |
3.3. Kenya Eyewear Market Revenue Share, By Products, 2019 & 2026F |
3.4. Kenya Eyewear Market Revenue Share, By Distribution Channels, 2019 & 2026F |
3.5. Kenya Eyewear Market Revenue Share, By Regions, 2019 & 2026F |
3.6. Kenya Eyewear Market Industry Life Cycle |
3.7. Kenya Eyewear Market- Porter’s Five Forces |
4. Kenya Eyewear Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Kenya Eyewear Market Trends |
6. Kenya Eyewear Market Overview, By End-users |
6.1. Kenya Eyewear Market Revenues, By Men, 2016-2026F |
6.2. Kenya Eyewear Market Revenues, By Women, 2016-2026F |
6.3. Kenya Eyewear Market Revenues, By Unisex, 2016-2026F |
7. Kenya Eyewear Market Overview, By Products |
7.1. Kenya Eyewear Market Revenues, By Sunglasses, 2016-2026F |
7.2. Kenya Eyewear Market Revenues, By Spectacles, 2016-2026F |
7.3. Kenya Eyewear Market Revenues, By Contact Lenses, 2016-2026F |
7.4. Kenya Eyewear Market Revenues, By Others, 2016-2026F |
8. Kenya Eyewear Market Overview, By Distribution Channels |
8.1. Kenya Eyewear Market Revenues, By Online, 2016-2026F |
8.2. Kenya Eyewear Market Revenues, By Offline, 2016-2026F |
9. Kenya Eyewear Market Overview, By Region |
9.1. Kenya Eyewear Market Revenues, By Region, 2016-2026F |
10. Kenya Eyewear Market Key Performance Indicators |
11. Kenya Eyewear Market Opportunity Assessment |
11.1. Kenya Eyewear Market, Opportunity Assessment, By Product, 2025F |
11.2. Kenya Eyewear Market, Opportunity Assessment, By Region, 2025F |
12. Kenya Eyewear Market Competitive Landscape |
12.1. Kenya Eyewear Market Competitive Benchmarking, By Product |
12.2. Kenya Eyewear Market Revenue Share, By Company, 2019 |
13. Company Profiles |
14. Key Strategic Recommendations |
15. Disclaimer |