Market Forecast By Product Types (Cakes and Pastries, Biscuits, Bread, Morning Goods & Others), By Distribution Channels (Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online Retailing & Others) and competitive landscape
Product Code: ETC002488 | Publication Date: Sep 2024 | Updated Date: Sep 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Nigeria Bakery Product market currently, in 2023, has witnessed an HHI of 1894, Which has decreased slightly as compared to the HHI of 2371 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Nigeria Bakery Product Market |
Forecast period | 2024-2030 |
CAGR | 6.2% |
Growing Sector | Food and Beverage |
The Nigeria Bakery Product Market report provides a comprehensive evaluation by product types, distribution channels, leading players, and key government initiatives. This detailed report offers stakeholders valuable insights into current and projected market trends, main drivers, high-growth segments, and key challenges, aiding in the formulation of strategic decisions and aligning market strategies with evolving industry dynamics.
The Nigeria Bakery Product Market is experiencing robust growth due to an increasing population and changing consumer lifestyles that favour convenience foods. As urbanisation continues, the demand for a variety of bakery products, including bread, cakes, and pastries, has escalated. Moreover, the growing middle class and rising disposable incomes contribute to the market's expansion, with notable consumption trends towards packaged goods. The proliferation of retail outlets, including supermarkets and online platforms, further enhances accessibility. However, challenges such as inconsistent supply of raw materials and rising production costs may impede market growth.
According to 6Wresearch, The Nigeria Bakery Product Market size is expected to grow at a significant CAGR of 6.2% during the forecast period 2024-2030. Several factors are propelling the growth of the Nigeria Bakery Product Market. Firstly, the rising urban population and busy lifestyles are driving demand for ready-to-eat and convenient bakery products. Additionally, the influence of Western culture and evolving consumer preferences towards diverse bakery items contribute to increased consumption. Technological advancements in baking processes and product innovation also play a crucial role, as firms enhance their production capabilities and introduce new flavours and varieties. Regulatory support aimed at improving food safety standards further aids in market growth, fostering consumer confidence in bakery products.
Despite positive growth prospects, the Nigeria Bakery Product Market encounters several challenges. The volatility of raw material prices, particularly flour and sugar, significantly affects production costs and profitability. Additionally, inadequate infrastructure, including transportation and storage facilities, complicates supply chain logistics, leading to inconsistencies in product availability. Furthermore, competition from imported bakery products can pose a threat to local manufacturers, particularly in urban areas. Regulatory challenges regarding food safety and quality compliance may also hinder entry for smaller players in the market.
Key players in the Nigeria Bakery Product Market include Flour Mills of Nigeria, Golden Penny, and BUA Foods. These companies significantly impact the sector by offering a range of bakery products tailored to local tastes and preferences. Their commitment to quality, strategic partnerships, and investment in modern baking techniques advance the competitive landscape of the market.
The Nigerian government has introduced various initiatives to support the bakery product sector, such as the National Bread Policy aimed at stabilizing prices and ensuring quality standards. Initiatives like the Anchor Borrowers Programme facilitate access to financing for local producers, encouraging the cultivation of key raw materials such as wheat. Additionally, government efforts to enhance transportation infrastructure directly contribute to reduced logistics costs, benefitting the bakery industry.
The Nigeria Bakery Product Market is anticipated to witness significant growth in the coming years, propelled by ongoing urbanization and changing dietary habits. Emerging trends include the increasing demand for health-oriented bakery products, such as gluten-free and whole grain options. Technological advancements, such as automation in production lines, will likely enhance efficiency and product quality. Nevertheless, the market must navigate challenges related to economic fluctuations and raw material sourcing, influencing future pricing strategies and competitive dynamics.
In the Nigeria bakery product market, cakes and pastries are emerging as the fastest-growing segment. This trend is driven by a flourishing celebration culture and an increasing consumer inclination towards indulgent treats. The demand for innovative flavours and visually appealing designs, influenced by social media and food trends, is propelling sales in this category. Additionally, the rise of artisanal bakers and gourmet offerings is capturing the interest of consumers seeking unique experiences, further enhancing the growth of cakes and pastries in the market.
When it comes to distribution channels, online retailing stands out as the fastest-growing segment in Nigeria's bakery product market. The growing accessibility of the internet and mobile devices has led to a surge in e-commerce, allowing consumers to conveniently purchase bakery items from the comfort of their homes. This shift is especially pronounced among younger demographics who favour the flexibility and variety offered by online shopping. As retailers enhance their digital presence and logistics capabilities, online retailing is expected to continue its rapid expansion in the bakery sector.
The report offers a comprehensive study of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Nigeria Bakery Products Market Overview |
3.1. Nigeria Country Indicators |
3.2. Nigeria Bakery Products Market Revenues, 2020-2030F |
3.3. Nigeria Bakery Products Market Revenue Share, By Product Types, 2020 & 2030F |
3.4. Nigeria Bakery Products Market Revenue Share, By Distribution Channels, 2020 & 2030F |
3.5. Nigeria Bakery Products Market - Industry Life Cycle |
3.6. Nigeria Bakery Products Market - Porter’s Five Forces |
4. Nigeria Bakery Products Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Nigeria Bakery Products Market Trends |
6. Nigeria Bakery Products Market Overview, By Product Types |
6.1. Nigeria Cakes and Pastries Market Revenues, 2020-2030F |
6.2. Nigeria Biscuits Market Revenues, 2020-2030F |
6.3. Nigeria Bread Market Revenues, 2020-2030F |
6.4. Nigeria Morning Goods Market Revenues, 2020-2030F |
6.5. Nigeria Others Market Revenues, 2020-2030F |
7. Nigeria Bakery Products Market Overview, By Distribution Channels |
7.1. Nigeria Bakery Products Market Revenues, By Hypermarkets/Supermarkets Distribution Channel, 2020-2030F |
7.2. Nigeria Bakery Products Market Revenues, By Convenience Stores Distribution Channel, 2020-2030F |
7.3. Nigeria Bakery Products Market Revenues, By Speciality Stores Distribution Channel, 2020-2030F |
7.4. Nigeria Bakery Products Market Revenues, By Online Retailing Distribution Channel, 2020-2030F |
7.5. Nigeria Bakery Products Market Revenues, By Other Distribution Channels, 2020-2030F |
8. Nigeria Bakery Products Market - Key Performance Indicators |
9. Nigeria Bakery Products Market - Opportunity Assessment |
9.1. Nigeria Bakery Products Market Opportunity Assessment, By Product Types, 2030F |
9.2. Nigeria Bakery Products Market Opportunity Assessment, By Distribution Channels, 2030F |
10. Nigeria Bakery Products Market Competitive Landscape |
10.1. Nigeria Bakery Products Market Revenue Share, By Companies, 2023 |
10.2. Nigeria Bakery Products Market Competitive Benchmarking, By Operating & Technical Parameters |
11. Company Profiles |
12. Key Recommendations |
13. Disclaimer |
Market Forecast By Product Types (Cakes and Pastries, Biscuits, Bread, Morning Goods & Others), By Distribution Channels (Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online Retailing & Others) and competitive landscape
Product Code: ETC002488 | Publication Date: Feb 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Nigeria Bakery Product Market has been growing rapidly due to increasing urbanization and changing consumer preferences. The market has seen the introduction of new product offerings, such as healthy and organic baked goods. Some of the major developments include the expansion of commercial bakeries as many local and international bakeries have expanded their operations in Nigeria to meet the growing demand for baked goods. Moreover, many bakeries in Nigeria have begun to adopt automation and technology in their production processes. This has led to an increase in efficiency, a reduction in costs, and the ability to produce a vast range of products.
With the growth of e-commerce in Nigeria, many bakeries have started selling their products online. This has made it easier for consumers to purchase baked goods from the comfort of their homes. The introduction of Healthy and Nutritional Baked Goods by many bakeries in Nigeria which includes the use of whole grain flour, natural sweeteners, and other ingredients that are high in fibre and vitamins is another major development in the bakery product market in Nigeria. These are some of the recent developments in the Nigeria bakery product market, and it is projected that the market will continue to evolve in response to changing consumer preferences and technology trends.
Nigeria bakery product market is expected to grow due to the increasing consumption of ready-to-eat products owing to busy work schedules, increasing health concerns, and rising demand for gluten-free, high-fibre and trans-fat baked products along with health benefits associated with bakery products is expected to promote the demand for bakery products in the coming years.
According to 6Wresearch, Nigeria Bakery Product Market size is expected to register significant growth during the forecast period 2020-2026. The outburst of coronavirus is expected to hinder the bakery product market growth as the country is highly dependent on external sources for food supply but the lockdown measures imposed by the countries are reducing the exports due to which Nigeria fails to ensure the continuous imports of required food staples. Additionally, due to the absence of laborers on the farms, a major portion of crops remain unharvested which would obstruct the production of bakery products thereby, hampering the overall market growth.
Based on product types, the bread segment acquires a major market share as the low-income households in Nigeria would opt for cheaper food staples. On the basis of distribution channels, the hypermarket/supermarket segment is gaining dominance in Nigeria bakery product market as these stores allow easier access to a wide variety of bakery items to consumers, thereby attributing to the growth of the bakery product market.
Nigeria's bakery products market report thoroughly covers the market by product types and distribution channels. Nigeria Bakery Products' market outlook report provides an unbiased and detailed analysis of the ongoing Nigeria Bakery Products market trends, opportunities/high growth areas and drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.
The COVID-19 pandemic has had a significant impact on the Nigeria bakery product market. With people being advised to stay at home and avoid large gatherings, the demand for baked goods has decreased significantly. The pandemic has disrupted the supply chain of ingredients used in bakery products, leading to a shortage of some raw materials and an increase in the prices of others. With physical stores closed and people reluctant to venture out, many bakeries have shifted to online sales to keep their business going. This has allowed them to reach a wider audience and continue to generate revenue in the Nigeria Bakery Product Market. The pandemic has increased awareness of health and hygiene, leading to an increased demand for baked goods that are hygienically produced and packaged. Overall, the COVID-19 pandemic has had a negative impact on the Nigeria bakery product market. However, there are still abundant of opportunities for bakeries to innovate and reach new audiences through online sales.
The Nigeria Bakery Products Market report provides a detailed analysis of the following market segments: