North America Makeup Market (2025-2031) | Analysis, Companies, Size, Growth, Revenue, Forecast, Industry, Outlook, Share, Value, Trends

North America Makeup Market Highlights

Report Name	North America Makeup Market
Forecast period	2025-2031
CAGR	6.2%
Growing Sector	Cosmetics

Topics Covered in North America Makeup Market Report

The North America Makeup Market report provides a comprehensive evaluation by types, application segments, leading players, and key government initiatives. This detailed report offers stakeholders valuable insights into current and projected market trends, main drivers, high-growth segments, and key challenges, aiding in the formulation of strategic decisions and aligning market strategies with evolving industry dynamics.

North America Makeup Market Size Analysis

North America Makeup Market was valued at USD 9.13 billion and is expected to reach USD 14.34 billion, growing at a CAGR of around 6.2% from 2025 to 2031. This growth is mainly driven by trends such as the demand for sustainable products, premiumization, and the expansion of online shopping. These factors are expected to shape the market dynamics and influence consumer purchasing behaviour in the coming years.

North America Makeup Market Synopsis

There is a growth in the makeup market of North America mainly because consumers are demanding better makeup products. Some of the trends are; the popularization of organic and natural processed products, the effect of social media, and new product development to meet the current needs of the consumers. Despite the threat some of which includes; high competition, as well as loose and stringent regulations the market is set grow due to advanced technology and ever-changing beauty preferences.

According to 6Wresearch, The North America Makeup Market size is expected to grow at a significant CAGR of 6.2% during the forecast period 2025-2031. The growth of the North America Makeup Market is due to the rise in consciousness level related to cosmetic and beauty care, innovation in product innovation formulation in cosmetic and makeup products, and impact of social media that boosts the demand and availability of the products. Moreover, a transition to organic/natural makeup products as a result of taking care of one’s health is being on the rise and contributes to market growth as well. Some threats that affect the North America Makeup Market include; limited laws governing the use of some ingredients in makeup products and the competition of the local brands with international established brands and other emerging players. Other thing which also hinders the market stabilization or growth are the economic factors such as shift of consumers’ expenditure and the fluctuations in the raw material prices.

North America Makeup Market Leading Players

Leading players in the North America Makeup Market include L'Oréal, Estée Lauder, and Revlon. These companies drive market growth through continuous innovation, strategic marketing, and a strong presence across both online and offline retail channels. Their focus on sustainability and inclusivity also resonates well with modern consumers.

North America Makeup Market Government Initiatives

Government initiatives such as the "Cosmetic Ingredient Review" and the "Beauty and Personal Care Quality Assurance Program" support market growth by ensuring product safety and fostering consumer trust. These initiatives encourage compliance with international standards and promote innovations tailored to meet regulatory requirements.

Future Insights of the Market

The future of the North America Makeup Market looks promising with increased adoption of smart and customizable beauty products. Emerging trends include the use of artificial intelligence for personalized beauty solutions and the growing popularity of eco-friendly and sustainable makeup products. However, addressing regulatory challenges and maintaining competitive pricing strategies will be vital for sustained growth.

Market Segmentations By Countries

According to Ravi Bhandari, Research Head, 6Wresearch, the United States is the fastest-growing country within the North America makeup market. The growth is driven by the country's large and diverse consumer base, as well as an increasing focus on personal grooming and beauty products. The robust demand for premium and organic makeup products, alongside significant investments in marketing and innovation by leading brands, further accelerates the market's expansion in the United States.

Market Segmentations By Product

Within the product categories, Powders are experiencing the most significant growth in the North America makeup market. Consumers are increasingly opting for powder-based products due to their versatility and ease of application. Powders, including setting powders, foundation powders, and finishing powders, are particularly favored for their ability to provide a matte finish and enhance the longevity of makeup. Additionally, innovations in powder formulations, such as mineral-based and lightweight powders, cater to the growing demand for natural and skin-friendly makeup options.

Market Segmentations By Application

The Face application segment is witnessing robust growth in the North America makeup market. This growth is driven by a surge in the popularity of products like foundations, concealers, blushes, and highlighters, which are essential for achieving a flawless complexion. The increased focus on achieving a perfect base makeup, coupled with the rise of social media influencers and beauty tutorials, has significantly boosted the demand for face makeup products. Moreover, advancements in formulation and a wider range of shades to cater to diverse skin tones have further propelled this segment's expansion.

Market Segmentations By Distribution Channel

Among the distribution channels, Online/E-Commerce Channels are experiencing the fastest growth in the North America makeup market. The convenience of shopping online, combined with the extensive range of products available, appeals to a broad consumer base. E-commerce platforms offer detailed product descriptions, reviews, and virtual try-on options, enhancing the online shopping experience. Furthermore, the rise of social media marketing and influencer collaborations has facilitated the discovery and purchase of makeup products through online channels, driving the segment's rapid growth.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• North America Makeup Market Outlook
• Market Size of North America Makeup Market, 2024
• Forecast of North America Makeup Market, 2031
• Historical Data and Forecast of North America Makeup Revenues & Volume for the Period 2021-2031
• North America Makeup Market Trend Evolution
• North America Makeup Market Drivers and Challenges
• North America Makeup Price Trends
• North America Makeup Porter's Five Forces
• North America Makeup Industry Life Cycle
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Powders for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Gels for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Powders for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Gels for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Powders for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Gels for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Lips for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Face for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Lips for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Face for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Lips for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Face for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
• Historical Data and Forecast of North America Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
• Historical Data and Forecast of United States Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
• Historical Data and Forecast of Canada Makeup Market Revenues & Volume By Others for the Period 2021-2031
• North America Makeup Market - Key Performance Indicators
• North America Makeup Market - Import Export Trade Statistics
• North America Makeup Market - Opportunity Assessment By Countries
• North America Makeup Market - Opportunity Assessment By Product
• North America Makeup Market - Opportunity Assessment By Application
• North America Makeup Market - Opportunity Assessment By Distribution Channel
• North America Makeup Market - Top Companies Market Share
• North America Makeup Market - Top Companies Profiles
• North America Makeup Market - Comparison of Players in Technical and Operating Parameters
• North America Makeup Market - Strategic Recommendations

Market Segmentation

The report offers a comprehensive study of the following market segments

By Countries

• United States
• Canada

By Product

• Powders
• Gels
• Lotions
• Others

By Application

• Lips
• Eyes
• Face
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Exclusive Brand Stores
• Online/E-Commerce Channels
• Others