Influencer Marketing Market Size | Industry Trends & Growth Insights 2025

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Code: MTA10081

Publication Date: Oct 2025

What is the size of Influencer Marketing Market?

According to 6Wresearch internal database and industry insights, the Influencer Marketing Market was valued at USD 15.2 billion in 2024 and is expected to reach USD 36.6 billion by 2031, growing at a CAGR of 13.4% during 2025-2031.

Increasing adoption of social platforms, an emerging preference for authentic marketing techniques, and the demand for targeted and niche advertising are the major contributors of growth in the influencer marketing industry.

Growth Factors for Influencer Marketing Industry

Growth of social platforms is driving influencer partnerships.
Demand for targeted marketing to the audience.
Increasing reliance of influencers on brands for brand awareness and engagement.
Improvements in influencer measurements and analytics allow brands to measure influencer campaigns more efficiently.
Increasing use of micro and nano influencers for cost-efficient campaigns.

Influencer Marketing Market Trends

The Influencer Marketing Market is facing new trends, especially with micro and nano influencers rising to stardom as they are commonly perceived as more relatable and authentic. Brands are further prioritising long-term partnerships with influencers rather than new influencer partnerships for a single campaign to build a more meaningful relationship with influencers. Video-based platforms, especially short-form content, are emerging as a preferred format. Additionally, analytics is consistently improving, allowing brands to measure their campaign effectiveness with influencers more efficiently.

Emerging Developments in the Influencer Marketing Market

The Influencer Marketing Market is witnessing new developments with the rise of AI-based tools to match influencers with the right brands and audiences. Platforms are introducing built-in tools for influencers to directly monetize their content. Additionally, brands are investing in creator-led commerce, where influencers not only market but also sell products. The trend towards a more performance-driven approach is prompting advertisers to focus more on measurable results, thus optimising influencer campaigns.