Nutraceutical Market Size in India | Industry Trends & Growth Insights 2025

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Code: MTA9939

Publication Date: Oct 2025

What is the growth rate of the India Nutraceutical Market?

According to 6Wresearch internal database and industry insights, India Nutraceutical Market is expanding at a CAGR of 8.7% during the forecast period 2025-2031.

The growth of this market is driven by increasing consumer awareness regarding preventive healthcare, rising disposable income, expansion of the dietary supplements sector, growing urbanization, and the rise in lifestyle-related diseases.

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Key Growth Drivers of the India Nutraceutical Market

The demand for functional foods and beverages is increasing in urban regions
Rising health consciousness among consumers is driving market growth
Expansion of the dietary supplements and sports nutrition segments
Supportive government initiatives promoting health and wellness products
Rapid urbanization and changing dietary habits among working professionals

India Nutraceutical Market Trends

India Nutraceutical Market is witnessing strong growth with emerging trends such as a surge in demand for plant-based and organic supplements. More health-conscious people are using personalized nutrition and preventive healthcare products. To meet the needs of modern lifestyles, companies are working on making clean-label, fortified, and immunity-boosting products. Digital health platforms are also raising awareness of nutraceuticals, and younger people are being drawn in by new packaging and targeted advertising. Additionally, collaborations between nutraceutical brands and e-commerce platforms are making these products more accessible, driving further market expansion across urban and semi-urban areas.

Emerging Developments in the India Nutraceutical Market

India Nutraceutical Market is evolving with significant advancements in product formulation and research in bioactive ingredients. The growing amount of money is going into research and development to make personalized nutraceuticals that help with specific health issues like heart health, gut health, and immunity. Partnerships between pharmaceutical and food companies are making the product line bigger. Also, the rise of nutraceutical startups and digital distribution models is making the market stronger. The future of the industry is also being shaped by standardizing regulations and the FSSAI supportive framework. It is the fastest-growing nutraceutical markets in the world as more people are becoming aware of preventive healthcare and diseases related to lifestyle.