Snacks Market Size in India | Industry Trends & Forecast 2025

Code: MTA10383 Publication Date: Oct 2025

What is the growth rate of the India Snacks Market?

According to 6Wresearch internal database and industry insights, India Snacks Market is expanding at a CAGR of 11.2% during the forecast period 2025-2031.

The expansion of the market is driven by increasing urbanization, rising disposable income, changing lifestyle and snacking habits, growing preference for packaged and ready-to-eat products, and the penetration of modern retail channels across urban and semi-urban regions.

Key Growth Drivers of the India Snacks Market

  • Rising demand for convenient and ready-to-eat food options
  • Increasing influence of western eating habits and snacking culture
  • Growth of organized retail chains and online grocery stores
  •  Improvements in flavors, healthier ingredients, and fortified snacks are examples of product innovations.
  •  Growing number of working professionals and students are eating it.

India Snacks Market Trends

India Snacks Market is witnessing major growth with trends such as a shift toward healthier and low-calorie snacks, including baked and air-popped options. Adoption of innovative flavors and regional taste profiles is increasing to cater to diverse consumer preferences. Snacks that are high in protein and made from plants are becoming more popular with people who care about their health.

In big cities, the premium and artisanal snack markets are growing. Consumers are drawn to new types of packaging, like resealable and eco-friendly packs. Snacking times that are not meal times are also becoming more popular in the market.

Emerging Developments in the India Snacks Market

India Snacks Market is evolving with developments such as fortified snacks with vitamins and minerals, gluten-free and vegan product lines, and functional snacks for health benefits. Businesses are investing money into research and development for natural preservatives and clean-label ingredients. Food brands and e-commerce sites are working together to make more food available online.

The cold-chain logistics and warehouse space is making products stay fresher. Regional snack brands are becoming more popular due to smart marketing and snacks that taste like they come from the area. In cities, more people are also using smart vending machines and kiosks that sell ready-to-eat snacks.

List of Leading Companies in the India Snacks Market

Some of the leading companies include:

  • PepsiCo India Holdings Pvt. Ltd.
  • ITC Limited
  • Haldiram Snacks Pvt. Ltd.
  • Balaji Wafers Pvt. Ltd.
  • Parle Products Pvt. Ltd.
  • Britannia Industries Ltd.
  • Kellogg India Pvt. Ltd.

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