Africa Toys and Games market report thoroughly covers the market by Product Type, application, Distribution Channel, and countries including South Africa, Nigeria, Kenya, Ghana, and the rest of Africa. Africa Toys and Games market outlook provides an unbiased & detailed analysis of the ongoing Africa Toys and Games market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics

Africa toys & games market Synopsis

Africa toys & games market has witnessed growth over the past few years in 2019, the digital age continued to drive growth in video games. Although parents in South Africa are keen to encourage their children to play with traditional toys and games for long, with the hope of reducing screen indulgence, children are keen to play video games at an early age, further, contributing to the growth of the market competitive landscape. In the year 2019, Hasbro SA Ltd was leading the market competitive landscape in traditional games and toys in South Africa and sustained a key dominant position by offering popular and classic board games such as Monopoly, outdoor games including Nerf, along with licensing agreement from Star Wars and Transformers, further, providing a boost to the overall value sales. Additionally, Mattel South Africa bagged second place for traditional games and toys, offering MEGA Bloks, Hoit Wheels, and Barbie, along with sustaining the fourth most famous brand on the market landscape.

According to 6Wresearch, Africa Toys & Games Market size is anticipated to register growth during 2020-2026. The sales of games and toys based on cartoon characters, Television shows, and movie shows are escalating, which is further expected to promote the growth of the product market. Toys and games act as playthings which range from toy cars, dolls, and rattles to skipping ropes, jigsaw puzzles, and board games. They come with an ingrained value that adds to the overall development of a child. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving cognitive, physical, and social skills. The outbreak of the coronavirus pandemic has negatively impacted the growth of the market leading to disruption in the supply chain. The restrictions imposed by the government led to the shutting down of toys and games stores.

The growing population coupled with surging disposable income is driving the demand for toys and games. Increasing awareness regarding scientific and educational toys is driving the Africa toys & games market growth. Moreover, increasing innovation by the manufacturers coupled with the launch of e-stores on various platforms such as Amazon is adding to the Africa Toys and Games Market Share.

In recent years, the increased popularity of interactive and multi-functional toys and games has had a substantial impact on the games and toys industry. The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, and Linsay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

Market Analysis By Application

On the basis of application, the 15 years and above segment is expected to account for the largest share during the forecast period.

Market Analysis By Distribution Channel

On the basis of distribution channels, the online segment is expected to register the fastest growth as the manufacturers are hosting their websites. 

Key Highlights of The Reports

• Africa Toys & Games Market Outlook
• Africa Toys & Games Market Overview
• Africa Toys & Games Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Africa Toys & Games Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Distribution Channel
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Nigeria Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Kenya Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Ghana Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for South Africa Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Rest of Africa Toys & Games Market
• Market Drivers and Restraints
• Africa Toys & Games Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Africa Toys & Games Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

By Distribution Channel:

• Online
• Offline  

By Application:

• 0-8 years
• 8-15 years
• 15 years and above

By Product Type:

• Puzzles
• Outdoor/Sports
• Preschool Toys
• Dolls
• Video Games
• Others

By Countries:

• South Africa
• Kenya
• Nigeria
• Ghana
• Rest of Africa

Frequently Asked Questions About the Market Study: FAQs

1). Which segment based on application is expected to account for the largest share?

On the basis of application, the 15 years and above segment is expected to account for the largest share during the forecast period. 

2). Which segment based on distribution channel is expected to register the fastest growth?

On the basis of distribution channels, the online segment is expected to register the fastest growth.

3). Who are the major players in Africa Toys & Games Market?

Some of the major players are Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Linsay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

4). Does the report include the impact of COVID-19?

Yes, the report includes the impact of COVID-19.

5). What is the study period of the report?

The study period of the report is 2020-2026.