Asia Pacific (APAC) Brandy Market (2020-2026) | Forecast, Share, Value, Growth, Revenue, Trends, Companies, Outlook, COVID-19 IMPACT, Size, Industry & Analysis

Asia Pacific Brandy Market is mostly driven by the growing number of innovations in product and process and cognac cocktail trends consumption of Cognac. Brandy sales have picked up in India and the Philippines. The growing spending power of customers and urbanization has been driving the overall growth of the brandy market. The key market driver is a rising demand for premium drinks. The market is dominated by premium and super-premium brands. Brandy is either served alone or as after-meal drinks with soda. It is used to flavor several dessert dishes and mixed drinks, ignite flamed dishes like cherries jubilee and crepes Suzette. In the making of other various distilled liquors, brandy is also used as a base spirit. Furthermore, the growing popularity of cocktails and shifting preference from vodka and whiskey to brandy is expected to boost the growth of the brandy market in the Asia Pacific. Brandy manufacturers are also focusing on offering consumers a variety of drinks with different blends and flavors and promote cognac-based cocktails. The increase in demand for brandy from developing economies and the growing popularity of cognac is contributing towards the growth. India is the largest consumer followed by the Philippines. The demand for locally produced rum in large markets such as China and India are expected to drop and that for brandy and imported rums is likely to increase. Therefore, Indian companies have started focusing on other regions. Brandy provides various health benefits and cures many diseases and it is also promoted as a healthy drink. The brandy market is slowly shifting towards superior and premium brandies which will reduce the regular brand's consumption in near future, although Indian Brandy companies are finding it hard to make consumers switch to premium brands as Indian is a price-sensitive country and any price change highly affects the sales. In China, Brandy is seen as the ultimate status symbol amongst wealthy Chinese. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in the market have triggered growth. The enthusiasm to learn more about international spirits in the younger generation along with the sense of ritual, and the revived bar culture, offers growth potential for the brandy market. In countries like Japan, the development of the craft brandy offers growth potential in brandies, supported by demand for ‘Made in Japan’ products. 

According to 6Wresearch, the Asia Pacific (APAC) Brandy Market size is anticipated to register growth during 2020-26. The consumption of brandy is highest in India, especially in the South region. The second largest consumption market in the region is the Philippines, further which is followed by Russia, the United States and Germany. A noticeable trend in this market is, the rising demand for premium drinks has driven the expansion. Increasing e-commerce penetration is fuelling the growth of the brandy market. However, the market is impeded due to growing competition from other spirit manufacturers. China being one of the major producers has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sectors economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their brand name products. Furthermore, the recent outbreak of COVID - 19 made the industry suffer a hit as there is a cut in spending. The market is currently registering negative growth owing to the imposition of lockdowns by governments of several countries and the temporary closure of bars and restaurants. This has led to a decline in the on-premises consumption of brandy globally.

Based on application, the brandy market has been segmented into Shop & Supermarket, Restaurant & Bar & Club, Exclusive Store, pharmaceuticals. By Product, V.S. V.S.O.P, XO, Hors dage, Multi – Idler are the types of brandy available in the market. The consumption of cocktail has increased the demand for premium brandy. Cognac is gaining maximum popularity.

The key Asia Pacific market players are Emperador, McDowell's No.1, Old Admiral, Gran Matador, McDowell's VSOP, Golden Grape, Paul Masson and Martell.

The Asia Pacific Brandy Market report thoroughly covers the market by type, by application and by countries including India, China, Japan, South Korea and the rest of Asia Pacific. Asia Pacific Brandy Market outlook report provides an unbiased and detailed analysis of the on-going North America Brandy market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Asia Pacific Brandy Market Outlook
• Asia Pacific Brandy Market Overview
• Asia Pacific Brandy Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Asia Pacific Brandy Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for China Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for India Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Japan Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for South Korea Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for rest of Asia Pacific Brandy Market
• Market Drivers and Restraints
• Asia Pacific Brandy Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• North America Brandy Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Product Type:
• V.S (Very Special)
• V.S.O.P (Very Superior Old Pale)
• XO (Extra Old)
• Hors d’ age (Beyond Age)
• By Application:
• Shop & Supermarket
• Restaurant & Bar & Club
• Exclusive Store
• Others
• By Countries:
• China
• India
• Japan
• South Korea
• Rest of Asia Pacific

Asia Pacific Brandy Market is mostly driven by the growing number of innovations in product and process and cognac cocktail trends consumption of Cognac. Brandy sales have picked up in India and the Philippines. The growing spending power of customers and urbanization has been driving the overall growth of the brandy market. The key market driver is a rising demand for premium drinks. The market is dominated by premium and super-premium brands. Brandy is either served alone or as after-meal drinks with soda. It is used to flavor several dessert dishes and mixed drinks, ignite flamed dishes like cherries jubilee and crepes Suzette. In the making of other various distilled liquors, brandy is also used as a base spirit. Furthermore, the growing popularity of cocktails and shifting preference from vodka and whiskey to brandy is expected to boost the growth of the brandy market in the Asia Pacific. Brandy manufacturers are also focusing on offering consumers a variety of drinks with different blends and flavors and promote cognac-based cocktails. The increase in demand for brandy from developing economies and the growing popularity of cognac is contributing towards the growth. India is the largest consumer followed by the Philippines. The demand for locally produced rum in large markets such as China and India are expected to drop and that for brandy and imported rums is likely to increase. Therefore, Indian companies have started focusing on other regions. Brandy provides various health benefits and cures many diseases and it is also promoted as a healthy drink. The brandy market is slowly shifting towards superior and premium brandies which will reduce the regular brand's consumption in near future, although Indian Brandy companies are finding it hard to make consumers switch to premium brands as Indian is a price-sensitive country and any price change highly affects the sales. In China, Brandy is seen as the ultimate status symbol amongst wealthy Chinese. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in the market have triggered growth. The enthusiasm to learn more about international spirits in the younger generation along with the sense of ritual, and the revived bar culture, offers growth potential for the brandy market. In countries like Japan, the development of the craft brandy offers growth potential in brandies, supported by demand for ‘Made in Japan’ products. 

According to 6Wresearch, the Asia Pacific (APAC) Brandy Market size is anticipated to register growth during 2020-26. The consumption of brandy is highest in India, especially in the South region. The second largest consumption market in the region is the Philippines, further which is followed by Russia, the United States and Germany. A noticeable trend in this market is, the rising demand for premium drinks has driven the expansion. Increasing e-commerce penetration is fuelling the growth of the brandy market. However, the market is impeded due to growing competition from other spirit manufacturers. China being one of the major producers has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sectors economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their brand name products. Furthermore, the recent outbreak of COVID - 19 made the industry suffer a hit as there is a cut in spending. The market is currently registering negative growth owing to the imposition of lockdowns by governments of several countries and the temporary closure of bars and restaurants. This has led to a decline in the on-premises consumption of brandy globally.

Based on application, the brandy market has been segmented into Shop & Supermarket, Restaurant & Bar & Club, Exclusive Store, pharmaceuticals. By Product, V.S. V.S.O.P, XO, Hors dage, Multi – Idler are the types of brandy available in the market. The consumption of cocktail has increased the demand for premium brandy. Cognac is gaining maximum popularity.

The key Asia Pacific market players are Emperador, McDowell's No.1, Old Admiral, Gran Matador, McDowell's VSOP, Golden Grape, Paul Masson and Martell.

The Asia Pacific Brandy Market report thoroughly covers the market by type, by application and by countries including India, China, Japan, South Korea and the rest of Asia Pacific. Asia Pacific Brandy Market outlook report provides an unbiased and detailed analysis of the on-going North America Brandy market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Asia Pacific Brandy Market Outlook
• Asia Pacific Brandy Market Overview
• Asia Pacific Brandy Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Asia Pacific Brandy Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for China Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for India Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Japan Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for South Korea Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for rest of Asia Pacific Brandy Market
• Market Drivers and Restraints
• Asia Pacific Brandy Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• North America Brandy Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Product Type:
• V.S (Very Special)
• V.S.O.P (Very Superior Old Pale)
• XO (Extra Old)
• Hors d’ age (Beyond Age)
• By Application:
• Shop & Supermarket
• Restaurant & Bar & Club
• Exclusive Store
• Others
• By Countries:
• China
• India
• Japan
• South Korea
• Rest of Asia Pacific

The Asia Pacific (APAC) brandy market is growing at a rapid pace. The consumers are willing to pay more for high-quality, premium brands. This trend is being driven by the growing popularity of cocktails and mixed drinks that require better-quality spirits. Second, brandy producers are beginning to focus more on single-origin expressions. These are brandies made from grapes grown in a specific region or vineyard, which can lend them unique flavor profiles. This trend is being driven by consumer demand for more interesting and complex flavors. Additionally, there is a growing trend among consumers for premium and ultra-premium spirits, including brandies. This is being driven by factors such as increasing disposable incomes, social media influencers, and a desire for more sophisticated drinks. There are many different types of brandy, including Cognac, Armagnac, and Calvados. Each type has its own unique flavor profile. Cognac is the most popular type of brandy. It is made from grapes grown in the Cognac region of France. The best Cognacs are aged for at least 10 years. Additionally, Armagnac is a type of brandy that originates from the Armagnac region of France. It is made from a blend of different grape varieties and is typically aged for longer than Cognac. Moreover, Calvados is a type of brandy that originates from the Normandy region of France. It is made from apples that have been fermented and then distilled. Calvados is typically lighter in flavor than other types of brandy. Further, Cocktails have become increasingly popular in recent years, with brandy often being used as an ingredient. This trend is being driven by the growing number of bars and restaurants offering creative cocktail menus, as well as the rise of at-home mixology. Also, brandy is also benefiting from growth in emerging markets such as China and India, where there is increasing demand for luxury goods. In China, for example, cognac sales have grown significantly in recent years owing to the country's burgeoning middle class population.