Latin America Brandy Market (2020-2026) | Growth, Revenue, Share, Value, Industry, COVID-19 IMPACT, Outlook, Size, Companies, Analysis, Trends & Forecast

Latin America Brandy Market is growing due to the increase in spending power of customers and urbanization. The eagerness of individuals to try something new is driving the demand for brandy and the after-dinner drink culture if further accelerating the growth. Countries like Argentina have seen a shift due to macroeconomics although the cocktail culture pertains. Premium product like cognac is witnessing a higher demand than the regular brandies. The deepening in knowledge and the urge to go beyond whiskey has encouraged people to appreciate brandy. Furthermore, Columbia has developed special stores for the distribution of spirits which has increased the sale of premium brands due to easy availability to customers. A significant amount is spent by companies to advertise their brands which create a demand in the market.

Additionally, with the rising demand for premium drinks, the global spirits market is dominated by premium and super-premium brands. Brandy is either served alone or as after-meal drinks with soda. It is used to flavor several dessert dishes and mixed drinks, ignite flamed dishes like cherries jubilee and crepes Suzette. In the making of other various distilled liquors, brandy is also used as a base spirit. Furthermore, the growing popularity of cocktails and shifting preference from vodka and whiskey to brandy is expected to boost the growth of the brandy market in Latin America. Over time, the fruit brandy’s found new applications in promoting fruit-based cocktails and additions into bakery products, like cakes, thus having this boost back their regional interests into the market. Brandy manufacturers are also focusing on offering consumers a variety of drinks with various blends and flavors and promote cognac-based cocktails. The increasing e-commerce penetration is fuelling the growth of the brandy market, apps like BrancApp has been developed to allow customers access to discounts and promotions in bars and pubs. However, the market is impeded due to growing competition from other spirit manufacturers. The manufacturers believe that over the next few years, the growth in the whiskey category is expected to lead to the development of categories such as blended malt scotch whiskey and blended scotch whiskey as consumers are becoming more aware of the different varieties which will hamper the growth of brandy. Moreover, the recent outbreak of COVID - 19 made the industry suffer a hit as there is a cut in spending pattern due to lowered income. Furthermore, disruptions in the supply chain have been affecting the market.

According to 6Wresearch, Latin America Brandy Market size is anticipated to register growth during 2020-26. Geographically, Argentina and Mexico are witnessing a rise in alcohol consumption. The cocktail and after dinner drink culture is further driving the demand especially for cognac in the Latin America region. The brandy market is rising due to online apps and e-commerce that provides the product easily to the consumers.

Based on application, the brandy market has been segmented into Shop & Supermarket, Restaurant & Bar & Club, Exclusive Store, pharmaceuticals. By Product, V.S. V.S.O.P, XO, Hors dage, Multi – Idler are the types of brandy available in the market. The consumption of cocktail has increased the demand for premium brandy. Cognac is gaining maximum popularity.

 

The Latin America Brandy Market report thoroughly covers the market by type, by application and by countries such as Argentina, Chile, Mexico, Brazil and the rest of Latin America. Latin America Brandy Market outlook report provides an unbiased and detailed analysis of the on-going Latin America Brandy Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Latin America Brandy Market Outlook
• Latin America Brandy Market Overview
• Latin America Brandy Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Latin America Brandy Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Mexico Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Brazil Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Argentina Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Chile Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for rest of Latin America Brandy Market
• Market Drivers and Restraints
• Latin America Brandy Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• North America Brandy Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Product Type:
• V.S (Very Special)
• V.S.O.P (Very Superior Old Pale)
• XO (Extra Old)
• Hors d’ age (Beyond Age)
• By Application:
• Shop & Supermarket
• Restaurant & Bar & Club
• Exclusive Store
• Others
• By Countries:
• Mexico
• Brazil
• Argentina
• Chile
• Rest of Latin America