Global Brandy Market (2020-2026) | Value, Size, Share, Trends, industry, Revenue, Analysis, Forecast, Trends, Outlook & COVID-19 IMPACT

Latest 2023 Development of the Global Brandy Market

The global brandy market is expected to grow significantly due to the increasing popularity of premium spirits and rising disposable incomes in the region. China is currently the largest consumer of brandy in the world. Additionally, the brandy producers are introducing innovative product offerings to cater to the changing tastes and preferences of consumers. For instance, some producers are introducing flavored brandies such as apple, honey, and cherry, which are gaining popularity among younger consumers. Moreover, several brandy producers are adopting sustainable practices in their production processes to reduce their carbon footprint and appeal to environmentally conscious consumers. In addition, the rise of e-commerce has made it easier for consumers to purchase brandy online, leading to a significant increase in the market share of several brandy producers. Additionally, the brandy market is becoming increasingly consolidated, with a few large companies dominating the industry. This trend is expected to continue in the future, with smaller producers either merging with larger ones or exiting the market altogether.

Consumers are willing to pay more for high-quality and aged brands that offer a unique flavour and aroma. This trend has been driven by the rise of the craft cocktail movement and the growing interest in luxury spirits. Additionally, the bartenders are experimenting with brandy-based cocktails, which has led to an increase in demand for the spirit. Brandy is being used in classic cocktails like the Sidecar and the Brandy Alexander, as well as in new, innovative cocktails. Moreover, consumers are increasingly interested in locally produced and artisanal products. This trend has led to the growth of small, independent brandy producers who focus on creating unique and high-quality spirits. Further, while brandy is traditionally associated with France, the global brandy market has been expanding in recent years. Countries like the United States, South Africa, and Australia have been producing high-quality brandies that are gaining recognition around the world. Additionally, consumers are becoming more health-conscious and are seeking out spirits that are lower in calories and sugar. Brandy, which is made from grapes, is seen as a healthier alternative to other spirits like whiskey and rum. This trend has led to an increase in demand for lighter, fruitier brandies in the global brandy industry.

Global brandy Market Synopsis

The global brandy market is driven by the growing spending power of customers and urbanization. The rising demand for premium drinks is one of the key market drivers, the global spirits market is dominated by premium and super-premium brands. The change in lifestyle and increasing consumption of alcoholic has boosted the industry. Brandy is either served alone or as an after-meal drink with soda. It is used to flavour several dessert dishes and mixed drinks, and ignite flamed dishes like cherries jubilee, and crepes Suzette. In the making of other various distilled liquors, brandy is also used as a base spirit. Also, the growing popularity of cocktails, as well as the shifting preference from vodka and whiskey to brandy, is expected to boost the growth of the brandy market all over the world. Over time, the fruit brandy’s found new applications in promoting fruit-based cocktails and additions to bakery products, like cakes, thus having this boost back their regional interests in the market. Brandy manufacturers are also focusing on offering consumers a variety of drinks with different blends and flavors and promoting cognac-based cocktails. In the sales volume, North America is the largest consumption market, a larger part is consumed in southern North America, mainly the low-price product. The second largest consumption market is in the Philippines, which is followed by Russia, the United States, and Germany. The increase in demand for brandy from developing economies and the growing popularity of cognac is contributing towards the growth. Increasing e-commerce penetration is fuelling the growth of the brandy market. The increasing consumption of females has boosted the market. Brandy also being an addictive product suffers a relatively non-elastic demand. However, the market is impeded due to growing competition from other spirit manufacturers. The recent outbreak of COVID-19 made the industry suffer a hit as there is a cut in spending patterns due to lowered income. Furthermore, disruptions in the supply chain have been affecting the market.

According to 6Wresearch, the Global Brandy Market size is anticipated to register growth during 2020-26. The Global region especially North America and Global has immense potential for growth due to an increase in demand for premium brandy. The Philippines is the second-largest brandy market globally. The strategic acquisition of Mackay & Whyte has also benefitted the brandy market. Cognac, a type of brandy is increasingly gaining admiration in cocktails.

Based on application, the brandy market has been segmented into Shops & Supermarkets, Restaurants & Bar & clubs, Exclusive Stores, and pharmaceuticals. By Product, V.S. V.S.O.P, XO, Hors dage, and Multi–Idler are the types of brandy available in the market. The consumption of cocktails has increased the demand for premium brandy. Cognac is gaining maximum popularity.

Major players in the brandy industry include Asbach Uralt, Camus, Roullet, Remy Martin, Hennessy, Courvoisier, Honey Bee, A.E. Dor, Pierre Croizet, Jean Filloux, McDowell's, Mansion House, and Old Admiral.

The Global Brandy market report thoroughly covers the market by types, application, and regions including North America, Latin America, Europe, Global, the Middle East and Africa, and key countries. The brandy market outlook report provides an unbiased and detailed analysis of the ongoing Global brandy market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

The global brandy market is anticipated to register sound revenues in the coming timeframe backed by the rising bars and lounge setups. The rising growth of the young working population globally is leading to spending more time in bars and lounge on weekends due to the increasing popularity of alcohol consumption among youngsters hence the consumption of alcohol is increasing as a result is likely to leave a positive impact on the growth of the brandy market. Additionally, the rising trend of celebration of occasions in the lounge with the increased number of alcoholic consumers is estimated to benefit the progressive growth of the global brandy market in the coming years.

Key Highlights of the Report:

• Global Brandy Market Outlook
• Global Brandy Market Overview
• Global Brandy Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Global Brandy Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Global Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for North America Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Latin America Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for the Middle East Brandy Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Africa Brandy Market
• Market Drivers and Restraints
• Global Brandy Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• North America Brandy Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

By Product Type:

• V.S (Very Special)
• V.S.O.P (Very Superior Old Pale)
• XO (Extra Old)
• Hors d’ age (Beyond Age)

By Application:

• Shop & Supermarket
• Restaurant & Bar & Club
• Exclusive Store
• Others

By Regions:

• Asia Pacific
• Europe
• North America
• Latin America
• Middle East
• Africa