Product Code: ETC025004 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Non-Alcoholic Drink market currently, in 2023, has witnessed an HHI of 1570, Which has decreased slightly as compared to the HHI of 3918 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
India is currently the sixth-largest non-alcoholic Drink market in the world. The Indian non-alcoholic drink market was valued at US$ 24.4 billion in 2025 and is anticipated to register a CAGR of 8.7% during the forecast period, 2024?2031. The rapid growth in population, increasing disposable incomes, and changing lifestyle have led to an upsurge in demand for non-alcoholic drinks across India from 2025 until 2031. Increasing urbanization has been one of the primary drivers of this growth as more people migrate to cities and are exposed to different flavors, tastes, and cultures that have driven their consumption patterns towards unconventional products such as flavored milk & yogurt drinks, energy & sports drinks etc., apart from traditional beverages like tea & coffee etc..
The growing health consciousness among consumers has been one of key factors driving sales of healthier alternatives such as green tea and fruit juices/nectars over sugary carbonated soft drinks (CSDs). Moreover, rising disposable income levels coupled with improving lifestyles are propelling consumer spending on these products which can be seen from greater penetration into rural markets due increased availability at retail outlets there. In addition to these trends; favorable government initiatives aimed at developing infrastructure related projects; Shift in preference towards organic beverages; Ascending trend for herbal or ayurveda based refreshment options; Introduction of innovative packaging solutions with better shelf life further adds fuel to its growth trajectory
One major challenge faced by industry players would be managing costs associated with production especially while creating new product portfolio?s that involve higher investments both financially & technically speaking along with stringent regulations imposed by FDA/FSSAI regarding food safety standards further complicates matters . Additionally threat posed by substitutes like packaged water remains an issue impacting profitability margins for companies operating within this segment since most consumers prefer them over expensive Non Alcoholic Beverage brands due lower pricing thereby eating into potential revenues
The rise of natural ingredients such as herbs and spices has become a popular trend amongst health conscious individuals who want beverages containing fewer artificial chemicals which also drives innovation within this sector leading manufacturers come up unique flavors & combinations for their target audience . Furthermore emergence ecommerce platforms such as Amazon Flipkart Grofers BigBasket Walmart adding value chain providing significant impetus overall industry development allowing customers access quality produce right away without having go through lengthy purchase process
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Non-alcoholic Drink Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Non-alcoholic Drink Market Revenues & Volume, 2021 & 2031F |
3.3 India Non-alcoholic Drink Market - Industry Life Cycle |
3.4 India Non-alcoholic Drink Market - Porter's Five Forces |
3.5 India Non-alcoholic Drink Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 India Non-alcoholic Drink Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Non-alcoholic Drink Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Non-alcoholic Drink Market Trends |
6 India Non-alcoholic Drink Market, By Types |
6.1 India Non-alcoholic Drink Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Non-alcoholic Drink Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 India Non-alcoholic Drink Market Revenues & Volume, By Carbonated Drinks, 2021-2031F |
6.1.4 India Non-alcoholic Drink Market Revenues & Volume, By Non-Carbonated Drinks , 2021-2031F |
6.2 India Non-alcoholic Drink Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Non-alcoholic Drink Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 India Non-alcoholic Drink Market Revenues & Volume, By Offline, 2021-2031F |
7 India Non-alcoholic Drink Market Import-Export Trade Statistics |
7.1 India Non-alcoholic Drink Market Export to Major Countries |
7.2 India Non-alcoholic Drink Market Imports from Major Countries |
8 India Non-alcoholic Drink Market Key Performance Indicators |
9 India Non-alcoholic Drink Market - Opportunity Assessment |
9.1 India Non-alcoholic Drink Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 India Non-alcoholic Drink Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Non-alcoholic Drink Market - Competitive Landscape |
10.1 India Non-alcoholic Drink Market Revenue Share, By Companies, 2024 |
10.2 India Non-alcoholic Drink Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |