Product Code: ETC189160 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Indonesia online grocery market is witnessing a high growth rate, with the increasing internet penetration and rising adoption of smartphones. The country?s e-grocery industry has been driven by the growing demand for convenience, affordability, and wide product offerings from customers. The market has witnessed tremendous growth over the past few years due to increased consumer awareness about digital platforms as well as improved logistical infrastructure in the country. Moreover, many established players have entered this space offering various services such as same day delivery for groceries and ready-to-eat meals which are expected to drive further growth in this sector.
Growing Penetration of Smartphones & Internet Usage: With increasing smartphone usage across all age groups (especially among Gen Z), more Indonesias are increasingly getting access to digital media which is leading to a rapid increase in online shopping activities including those related to groceries. Expansion of Logistical Infrastructure: Efficient logistic infrastructure plays an important role when it comes to successful completion of orders placed via ecommerce websites or apps like Grocery stores. In recent times Indonesia logistics infrastructure has seen significant improvement which include expansion of warehouse spaces and development of road networks that connect different regions within its vast geography. This development will enable faster order fulfillment thereby providing competitive advantage for existing players operating in this space especially during COVID-19 pandemic scenario where physical movement is restricted due to lockdown rules imposed by government bodies. Introduction Of Subscription Model For Groceries : Many retailers have adopted subscription model wherein customer can select food items on weekly/monthly basis at discounted prices depending on their preferences.This model helps both customers who prefer regular deliveries without worrying about manually selecting items every time they shop along with helping retailers who get assured volume sales each month.
With hectic lifestyle , Indonesia consumers value convenience more than ever before. This includes easy ordering options accompanied with efficient delivery network enabling them purchase goods from comfort of their home / offices without having any worries regarding availability issues or quality concerns etc. This preference towards convenient shopping experience is one major driver behind success achieved by grocery stores operating digitally within Indonesia. Indonesia population primarily uses cash based transactions when they buy goods offline however it has been witnessed that increasingly people switch over from cash payments mode when making purchases through online mediums especially while buying food.
The outbreak of the COVID-19 pandemic in Indonesia has had a major impact on the online grocery market. The movement restrictions imposed by the government have led to an increase in demand for online grocery services, as people are unable to access physical stores. Additionally, many consumers have switched from traditional sources of groceries to digital platforms due to safety concerns and lack of alternatives. This has resulted in a surge in sales for Indonesia online grocers such as HappyFresh, Goride Store, and Klik Indomaret.
Despite this increased demand for their services, Indonesia online grocers face several challenges related to infrastructure and logistics issues that may hamper growth potentials over time. These include inadequate delivery capacity, high cost of operations due shortages or breakdowns during transportation and limited payment options available at checkout systems which can affect customer experience negatively. Furthermore , disrupted supply chains caused by lockdowns across different provinces are resulting into longer delivery times thus potentially leading customers towards other competitors who offer better service levels.
Some key players in the Indonesia Online Grocery Market include eGrocer giants such as HappyFresh, Goride Store & Klik Indomaret along with smaller regional companies like Shopee Mart & OttoGrosir among others. Companies such as Bukalapak , Tokopedia & Shopee are also offering integrated solutions ranging from marketplace platform till order fulfillment processes making them strong contenders within this space.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Online Grocery Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Online Grocery Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Online Grocery Market - Industry Life Cycle |
3.4 Indonesia Online Grocery Market - Porter's Five Forces |
3.5 Indonesia Online Grocery Market Revenues & Volume Share, By By Product Type, 2020 & 2030F |
3.6 Indonesia Online Grocery Market Revenues & Volume Share, By By Platform, 2020 & 2030F |
4 Indonesia Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Online Grocery Market Trends |
6 Indonesia Online Grocery Market, By Types |
6.1 Indonesia Online Grocery Market, By By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Online Grocery Market Revenues & Volume, By By Product Type, 2020-2030F |
6.1.3 Indonesia Online Grocery Market Revenues & Volume, By Food Grains, 2020-2030F |
6.1.4 Indonesia Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2020-2030F |
6.1.5 Indonesia Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2020-2030F |
6.1.6 Indonesia Online Grocery Market Revenues & Volume, By Personal Care, 2020-2030F |
6.1.7 Indonesia Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2020-2030F |
6.1.8 Indonesia Online Grocery Market Revenues & Volume, By Household Products, 2020-2030F |
6.1.9 Indonesia Online Grocery Market Revenues & Volume, By Others, 2020-2030F |
6.1.10 Indonesia Online Grocery Market Revenues & Volume, By Others, 2020-2030F |
6.2 Indonesia Online Grocery Market, By By Platform |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Online Grocery Market Revenues & Volume, By App-based, 2020-2030F |
6.2.3 Indonesia Online Grocery Market Revenues & Volume, By Web-based, 2020-2030F |
7 Indonesia Online Grocery Market Import-Export Trade Statistics |
7.1 Indonesia Online Grocery Market Export to Major Countries |
7.2 Indonesia Online Grocery Market Imports from Major Countries |
8 Indonesia Online Grocery Market Key Performance Indicators |
9 Indonesia Online Grocery Market - Opportunity Assessment |
9.1 Indonesia Online Grocery Market Opportunity Assessment, By By Product Type, 2020 & 2030F |
9.2 Indonesia Online Grocery Market Opportunity Assessment, By By Platform, 2020 & 2030F |
10 Indonesia Online Grocery Market - Competitive Landscape |
10.1 Indonesia Online Grocery Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |