United States (US) Online Grocery Market (2025-2031) Outlook | Share, Companies, Growth, Revenue, Trends, Size, Analysis, Industry, Value & Forecast

Market Forecast By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Meat and Meat Products, Others), By Platform (App-based, Web-based) And Competitive Landscape
Product Code: ETC189133 Publication Date: May 2022 Updated Date: Jun 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

United States (US) Online Grocery Market Overview

The United States online grocery market has experienced significant growth in recent years, driven by factors such as convenience, changing consumer preferences, and technological advancements. With the increasing adoption of e-commerce platforms and mobile applications, more consumers are turning to online grocery shopping for its convenience and time-saving benefits. The market is highly competitive, with major players like Instacart, Walmart, Amazon Fresh, and traditional grocery chains expanding their online offerings. The COVID-19 pandemic further accelerated the shift towards online grocery shopping as consumers sought safer alternatives to in-person shopping. Key trends in the US online grocery market include the rise of subscription services, increased focus on sustainability and organic products, and the integration of innovative technologies like artificial intelligence and data analytics to enhance the shopping experience and supply chain efficiency.

United States (US) Online Grocery Market Trends

The US online grocery market is experiencing significant growth due to changing consumer preferences and the impact of the COVID-19 pandemic. Key trends include increased adoption of online grocery shopping, expansion of same-day delivery services, and the emergence of dark stores or micro-fulfillment centers to meet demand efficiently. Consumers are prioritizing convenience, speed, and safety, leading to a rise in subscription services, meal kits, and digital grocery apps. E-commerce giants like Amazon and Walmart are investing heavily in their online grocery platforms, while traditional grocery chains are enhancing their digital capabilities to remain competitive. Personalization and sustainability are also becoming important factors driving purchasing decisions in the online grocery space. Overall, the US online grocery market is poised for continued growth and innovation in the coming years.

United States (US) Online Grocery Market Challenges

The US Online Grocery Market faces several challenges, including consumer skepticism about the quality and freshness of products purchased online, high delivery costs impacting pricing competitiveness, and the need for efficient logistics and last-mile delivery solutions to ensure timely and accurate deliveries. Additionally, the market is highly competitive with both traditional grocery chains and e-commerce giants entering the space, leading to pricing pressures and the need for innovative marketing strategies to attract and retain customers. Data security and privacy concerns also play a significant role, as consumers are wary of sharing personal and payment information online. Overcoming these challenges will require online grocery retailers to focus on enhancing the customer experience, optimizing supply chain operations, and building trust through transparent communication and reliable service.

United States (US) Online Grocery Market Investment Opportunities

The US Online Grocery Market offers promising investment opportunities due to the increasing consumer demand for convenience and efficiency in shopping for groceries. As the market continues to experience rapid growth, investors can consider opportunities in online grocery delivery services, technology solutions for optimizing supply chains and inventory management, and innovative e-commerce platforms focused on grocery sales. Additionally, investments in data analytics and personalized marketing strategies can help companies better understand consumer preferences and enhance customer loyalty in this competitive market. With the shift towards online shopping accelerated by the COVID-19 pandemic, the US Online Grocery Market presents a lucrative space for investors looking to capitalize on the evolving consumer preferences and digitalization of the grocery industry.

United States (US) Online Grocery Market Government Policy

Government policies related to the US Online Grocery Market primarily focus on ensuring food safety standards, fair competition, and consumer protection. The Food and Drug Administration (FDA) regulates the online sale of food products to ensure their safety and quality. Additionally, the Federal Trade Commission (FTC) oversees competition in the online grocery sector to prevent anti-competitive practices. State and local governments may also impose regulations on delivery services, product labeling, and data protection to safeguard consumer interests. Overall, the government aims to create a level playing field for online grocery retailers, protect consumer rights, and uphold public health and safety standards in the rapidly growing digital food market.

United States (US) Online Grocery Market Future Outlook

The future outlook for the United States Online Grocery Market appears highly promising, with significant growth potential anticipated in the coming years. Factors such as increasing consumer preference for convenience, hectic lifestyles, and the ongoing digitalization of shopping habits are driving the shift towards online grocery shopping. The COVID-19 pandemic further accelerated this trend as more consumers opted for contactless shopping options. Key players in the industry are continuously innovating to enhance the online shopping experience through features like personalized recommendations, faster delivery options, and improved user interfaces. As technology continues to advance and logistical challenges are addressed, the online grocery market in the US is expected to expand rapidly, offering ample opportunities for both established retailers and new entrants to capture a share of this burgeoning market.

Key Highlights of the Report:

  • United States (US) Online Grocery Market Outlook
  • Market Size of United States (US) Online Grocery Market, 2024
  • Forecast of United States (US) Online Grocery Market, 2031
  • Historical Data and Forecast of United States (US) Online Grocery Revenues & Volume for the Period 2021 - 2031
  • United States (US) Online Grocery Market Trend Evolution
  • United States (US) Online Grocery Market Drivers and Challenges
  • United States (US) Online Grocery Price Trends
  • United States (US) Online Grocery Porter's Five Forces
  • United States (US) Online Grocery Industry Life Cycle
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
  • United States (US) Online Grocery Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Platform
  • United States (US) Online Grocery Top Companies Market Share
  • United States (US) Online Grocery Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Online Grocery Company Profiles
  • United States (US) Online Grocery Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Online Grocery Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Online Grocery Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Online Grocery Market - Industry Life Cycle

3.4 United States (US) Online Grocery Market - Porter's Five Forces

3.5 United States (US) Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 United States (US) Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F

4 United States (US) Online Grocery Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United States (US) Online Grocery Market Trends

6 United States (US) Online Grocery Market, By Types

6.1 United States (US) Online Grocery Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Online Grocery Market Revenues & Volume, By Product Type, 2021 - 2031F

6.1.3 United States (US) Online Grocery Market Revenues & Volume, By Food Grains, 2021 - 2031F

6.1.4 United States (US) Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021 - 2031F

6.1.5 United States (US) Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021 - 2031F

6.1.6 United States (US) Online Grocery Market Revenues & Volume, By Personal Care, 2021 - 2031F

6.1.7 United States (US) Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021 - 2031F

6.1.8 United States (US) Online Grocery Market Revenues & Volume, By Household Products, 2021 - 2031F

6.1.9 United States (US) Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F

6.1.10 United States (US) Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F

6.2 United States (US) Online Grocery Market, By Platform

6.2.1 Overview and Analysis

6.2.2 United States (US) Online Grocery Market Revenues & Volume, By App-based, 2021 - 2031F

6.2.3 United States (US) Online Grocery Market Revenues & Volume, By Web-based, 2021 - 2031F

7 United States (US) Online Grocery Market Import-Export Trade Statistics

7.1 United States (US) Online Grocery Market Export to Major Countries

7.2 United States (US) Online Grocery Market Imports from Major Countries

8 United States (US) Online Grocery Market Key Performance Indicators

9 United States (US) Online Grocery Market - Opportunity Assessment

9.1 United States (US) Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 United States (US) Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F

10 United States (US) Online Grocery Market - Competitive Landscape

10.1 United States (US) Online Grocery Market Revenue Share, By Companies, 2024

10.2 United States (US) Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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