Indonesia Whiskey Market (2024-2030) Outlook | Trends, Revenue, Value, Industry, Growth, Forecast, Share, Analysis, Size & Companies

Market Forecast By By Product Type (American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, Others), By By Distribution Channel (On-trade, Off-trade) And Competitive Landscape
Product Code: ETC189400 Publication Date: Jul 2023 Updated Date: Apr 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Indonesia Whiskey Market Competition 2023


Indonesia Export Potential Assessment For Whiskey Market (Values in Thousand)


Indonesia Whiskey MarketSynopsis

Indonesia is one of the largest markets for whiskey in Southeast Asia. Over the last few years, there has been an increase in demand for whiskey and other spirits due to changes in consumer lifestyle and preference. The country has seen a steady growth rate of 8% CAGR from 2017 to 2019, with a further expected rise up until 2024. This growth is mainly attributed to increasing disposable income among consumers, as well as growing urbanization and increased access to premium products through modern retail channels such as supermarkets or hypermarkets.

Market Trends

The popularity of whisky continues to grow within Indonesia diverse consumer base due to its availability at affordable prices. Consumers are increasingly opting for imported whiskeys over local variants, which have become more popular due to their higher quality standards and exclusive packaging options. Premium brands such as Johnnie Walker Red Label are becoming very popular amongst Indonesia consumers who want something special that they can drink on special occasions or present it as gifts during family gatherings or parties with friends. There is also an increasing trend towards craft whiskeys made locally using traditional methods which appeal strongly with locals in terms of authenticity and flavor profiles unique to the region.

Market Drivers

The key drivers behind the growth of the Indonesia whiskey market include rising disposable incomes per capita making premium liquor more accessible than ever before; changing consumer lifestyles embracing new social activities such as night clubs; greater convenience afforded by digital platforms allowing customers easy access ordering alcohol online; improved marketing approaches particularly targeting younger generations via social media platforms like Instagram & YouTube; favorable taxation laws helping make imported drinks more attractive than local products while maintaining healthy profit margins; strong presence from major international brands leveraging their brand name recognition across multiple product lines including blended Scotch whiskey drinks like Johnnie Walker Red Label & Chivas Regal 12 Years Old bottlings etc.; relaxed regulations allowing foreign companies entering into joint ventures/collaborations with domestic firms thus opening up avenues for cross-country trade encouraging further investments within this sector etc.

COVID-19 Impact on the Market

The Indonesia whiskey market has been significantly impacted by the COVID-19 pandemic, as bars and restaurants have closed or drastically reduced their operations in response to social distancing requirements. As a result, demand for whiskey from these establishments has declined drastically, resulting in losses for many suppliers and distributors.

Challenges of the Market

Indonesia is currently facing high levels of alcohol taxation which can make it difficult to sustainably compete with other markets. Additionally, there are limited avenues for marketing alcoholic beverages due to tight regulations on advertising and promotions. Furthermore, counterfeiting remains a major problem in the country, making it hard for legitimate producers and suppliers to gain traction with consumers.

Industry Key Players

Major players operating in the Indonesia whiskey market include Johnnie Walker (Diageo), Chivas Regal (Pernod Ricard), Jack Daniels (Brown Forman) and Suntory Yamazaki Whiskey (Suntory).

Key Highlights of the Report:

  • Indonesia Whiskey Market Outlook
  • Market Size of Indonesia Whiskey Market, 2023
  • Forecast of Indonesia Whiskey Market, 2030
  • Historical Data and Forecast of Indonesia Whiskey Revenues & Volume for the Period 2020-2030
  • Indonesia Whiskey Market Trend Evolution
  • Indonesia Whiskey Market Drivers and Challenges
  • Indonesia Whiskey Price Trends
  • Indonesia Whiskey Porter's Five Forces
  • Indonesia Whiskey Industry Life Cycle
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By By Product Type for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By American Whisky for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By Irish Whisky for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By Scotch Whisky for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By Canadian Whisky for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By On-trade for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Whiskey Market Revenues & Volume By Off-trade for the Period 2020-2030
  • Indonesia Whiskey Import Export Trade Statistics
  • Market Opportunity Assessment By By Product Type
  • Market Opportunity Assessment By By Distribution Channel
  • Indonesia Whiskey Top Companies Market Share
  • Indonesia Whiskey Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Whiskey Company Profiles
  • Indonesia Whiskey Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Whiskey Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Whiskey Market Revenues & Volume, 2020 & 2030F

3.3 Indonesia Whiskey Market - Industry Life Cycle

3.4 Indonesia Whiskey Market - Porter's Five Forces

3.5 Indonesia Whiskey Market Revenues & Volume Share, By By Product Type, 2020 & 2030F

3.6 Indonesia Whiskey Market Revenues & Volume Share, By By Distribution Channel, 2020 & 2030F

4 Indonesia Whiskey Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Indonesia Whiskey Market Trends

6 Indonesia Whiskey Market, By Types

6.1 Indonesia Whiskey Market, By By Product Type

6.1.1 Overview and Analysis

6.1.2 Indonesia Whiskey Market Revenues & Volume, By By Product Type, 2020-2030F

6.1.3 Indonesia Whiskey Market Revenues & Volume, By American Whisky, 2020-2030F

6.1.4 Indonesia Whiskey Market Revenues & Volume, By Irish Whisky, 2020-2030F

6.1.5 Indonesia Whiskey Market Revenues & Volume, By Scotch Whisky, 2020-2030F

6.1.6 Indonesia Whiskey Market Revenues & Volume, By Canadian Whisky, 2020-2030F

6.1.7 Indonesia Whiskey Market Revenues & Volume, By Others, 2020-2030F

6.2 Indonesia Whiskey Market, By By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Indonesia Whiskey Market Revenues & Volume, By On-trade, 2020-2030F

6.2.3 Indonesia Whiskey Market Revenues & Volume, By Off-trade, 2020-2030F

7 Indonesia Whiskey Market Import-Export Trade Statistics

7.1 Indonesia Whiskey Market Export to Major Countries

7.2 Indonesia Whiskey Market Imports from Major Countries

8 Indonesia Whiskey Market Key Performance Indicators

9 Indonesia Whiskey Market - Opportunity Assessment

9.1 Indonesia Whiskey Market Opportunity Assessment, By By Product Type, 2020 & 2030F

9.2 Indonesia Whiskey Market Opportunity Assessment, By By Distribution Channel, 2020 & 2030F

10 Indonesia Whiskey Market - Competitive Landscape

10.1 Indonesia Whiskey Market Revenue Share, By Companies, 2023

10.2 Indonesia Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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