Vietnam Coffee Market (2025-2031) | Analysis, Companies, Trends, Growth, Size, Revenue, Industry, Forecast, Share & Value

Vietnam Coffee Market Highlights

Report Name	Vietnam Coffee Market
Forecast period	2025-2031
CAGR	7.5%
Growing Sector	Coffee Sector

Topics Covered in the Vietnam Coffee Market Report

Vietnam Coffee Market report thoroughly covers the market By Product Type, By Distribution Channel.The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Coffee Market Synopsis

Vietnam Coffee Market Growthcan be attributed to several factors such as increasing domestic consumption, rising demand for specialty coffee, and favourable government initiatives. As more Vietnamese people are starting to appreciate the quality and taste of their own home-grown coffee, there has been a surge in local consumption.

According to 6Wresearch, the Vietnam Coffee Market Size is expected to reach a significant CAGR of 7.5% during the forecast period 2025-2031. One of the major drivers is the increasing demand for coffee in both domestic and international markets. Vietnam, as one of the top coffee producers in the world, has seen a rise in export demand for its premium-quality beans. This demand is driven by changing consumer preferences towards specialty and high-quality coffee blends. Apart from this, the increasing popularity of coffee shops and cafes across the country. The rise of urbanization and a growing middle class with higher disposable incomes have led to a surge in demand for specialty and premium coffee among consumers. This trend is expected to continue in the coming years, further boosting the domestic consumption of coffee in Vietnam.

One of the biggest challenges facing Vietnam's coffee market is climate change. The country's weather patterns have become increasingly unpredictable, causing fluctuations in coffee production and quality. This has resulted in an increase in crop diseases and pests, as well as reduced yields and lower quality beans. Additionally, the increasing frequency of natural disasters such as typhoons and droughts. These disasters not only directly impact coffee production, but also disrupt transportation and infrastructure, making it difficult to get coffee beans to market.

Vietnam Coffee Market Trends

Vietnam Coffee Industryhas been steadily growing over the years, and it is expected to continue its upward trend. With a strong reputation for producing high-quality coffee beans, Vietnam has become one of the top coffee exporters globally. One major trend that is expected to continue in the coming years is the increase in demand for high-quality specialty coffee. As consumer tastes evolve and become more sophisticated, there is a growing demand for unique and premium coffees. This trend can be seen globally, but it is especially prevalent in Vietnam where traditional Robusta beans are still dominant.

Investment Opportunities in the Vietnam Coffee Market

Vietnam Coffee Market Shareis expected to be abundant and lucrative. As one of the world's top producers and exporters of coffee, Vietnam has established itself as a key player in the global coffee industry. The country's favourable climate, fertile soil, and strong government support have contributed to its success in producing high-quality coffee beans.One major factor contributing to the potential of investment in the Vietnamese coffee market is its favourable climate for growing high-quality Arabica and Robusta beans. The country's unique geographical location, with high altitudes and suitable soil conditions, provides ideal conditions for cultivating specialty Coffee beans.

Leading Players in the Vietnam Coffee Market

The Vietnam coffee market has been rapidly growing in recent years, and is expected to continue its growth trajectory. Key players include Vinacafe, Trung Nguyên Legend, and Highlands Coffee, which dominate the local market with their strong brand presence and diverse product offerings. International brands such as Nestlé also hold a significant share, leveraging their distribution networks and instant coffee products like Nescafé. Additionally, there has been a rise in smaller, specialty coffee producers and exporters focusing on high-quality beans, catering to growing demands for premium coffee worldwide.

Government Regulations

Government regulations play a crucial role in shaping the coffee market in Vietnam. As one of the world's top coffee producers, Vietnam has implemented several policies and regulations to ensure sustainable growth and development of its coffee industry.One of the main government regulations in the Vietnam coffee market is the 2025-2031 Coffee Industry Development Plan. This plan aims to increase productivity, improve quality, and promote sustainability in the country's coffee sector. It includes measures such as promoting mechanization in farming practices, providing financial support for farmers, and investing in research and development.

Future Insights of the Vietnam Coffee Market

The future of Vietnam's coffee market looks bright, with various trends and insights expected to shape the industry. As the country continues to establish itself as a major player in the global coffee trade, there are many exciting developments on the horizon.One key trend that is expected to dominate the Vietnam coffee market is sustainability. With growing consumer awareness and demand for ethically-sourced products, there is an increasing focus on sustainable practices in the coffee industry. This includes environmentally-friendly farming methods, fair wages for workers, and responsible sourcing of raw materials.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Instant coffee to dominate the market- By Product Type

Instant coffee has been leading the market in Vietnam, accounting for over 50% of the total coffee consumption. However, with the rise of specialty coffee shops and an increase in demand for higher quality coffee, there is a growing trend towards whole-bean and ground coffee.

On-Trade to dominate the market- By Distribution channel

According to Ravi Bhandari, Research Head, 6wresearch, On-trade has traditionally been the dominant channel for coffee sales in Vietnam due to its strong cafe culture. Vietnamese people have a long-standing tradition of gathering at local cafes to socialize and drink coffee. This cultural aspect has contributed to a steady growth in the on-trade sector.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Coffee Market Outlook
• Market Size of Vietnam Coffee Market, 2024
• Forecast of Vietnam Coffee Market, 2031
• Historical Data and Forecast of Vietnam Coffee Revenues & Volume for the Period 2021-2031
• Vietnam Coffee Market Trend Evolution
• Vietnam Coffee Market Drivers and Challenges
• Vietnam Coffee Price Trends
• Vietnam Coffee Porter's Five Forces
• Vietnam Coffee Industry Life Cycle
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Whole-Bean for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Ground Coffee for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Instant Coffee for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Coffee Pods and Capsules for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By On-Trade for the Period 2021-2031
• Historical Data and Forecast of Vietnam Coffee Market Revenues & Volume By Off-Trade for the Period 2021-2031
• Vietnam Coffee Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Vietnam Coffee Top Companies Market Share
• Vietnam Coffee Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Coffee Company Profiles
• Vietnam Coffee Key Strategic Recommendations

Markets Covered

The market report has been segmented and sub-segmented into the following categories

By product type

• Whole-Bean
• Ground Coffee
• Instant Coffee
• Coffee Pods and Capsules

By Distribution Channel

• On-Trade
• Off-Trade