Product Code: ETC036650 | Publication Date: Aug 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam television market has experienced significant growth in recent years, driven by the country`s expanding middle-class population, increasing disposable incomes, and the government`s efforts to promote digitalization and broadcasting services. Television remains a dominant source of entertainment and information in Vietnam, and with the rise of digital technology, the demand for smart and internet-enabled TVs has also increased. As Vietnam economy continues to develop and consumers seek enhanced viewing experiences, the demand for televisions has risen, contributing to the expansion of the market.
The growth of the Vietnam television market is influenced by several key drivers. Firstly, the country`s growing middle-class population and rising disposable incomes have led to increased consumer spending on electronics and entertainment products, including televisions. Secondly, the government`s initiatives to switch from analog to digital broadcasting have encouraged consumers to upgrade their TVs to access better-quality channels and content. Additionally, the popularity of smart and internet-enabled TVs has surged due to the increasing adoption of online streaming platforms and content.
Despite the market`s growth, the Vietnam television industry faces certain challenges. Firstly, competition from other digital entertainment platforms, such as smartphones and tablets, poses a challenge for traditional television viewing. The industry must focus on providing unique content and interactive features to retain viewers. Secondly, price sensitivity among consumers can be a barrier to purchasing higher-end televisions. The industry must offer competitive pricing and affordable options to cater to a wide range of consumers.
The COVID-19 pandemic had a notable impact on the Vietnam television market. During the pandemic, increased time spent at home and social distancing measures led to higher television viewership, as people sought entertainment and information from the comfort of their homes. The pandemic also accelerated the adoption of digital television services and online streaming platforms, as consumers looked for diverse content options during lockdown periods.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Television Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Television Market Revenues & Volume, 2020 & 2030F |
3.3 Vietnam Television Market - Industry Life Cycle |
3.4 Vietnam Television Market - Porter's Five Forces |
3.5 Vietnam Television Market Revenues & Volume Share, By Resolution, 2020 & 2030F |
3.6 Vietnam Television Market Revenues & Volume Share, By Types, 2020 & 2030F |
4 Vietnam Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Television Market Trends |
6 Vietnam Television Market, By Types |
6.1 Vietnam Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Television Market Revenues & Volume, By Resolution, 2020-2030F |
6.1.3 Vietnam Television Market Revenues & Volume, By LCD TVs, 2020-2030F |
6.1.4 Vietnam Television Market Revenues & Volume, By OLED TVs, 2020-2030F |
6.2 Vietnam Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Television Market Revenues & Volume, By 2D TVs, 2020-2030F |
6.2.3 Vietnam Television Market Revenues & Volume, By 3D TVs, 2020-2030F |
7 Vietnam Television Market Import-Export Trade Statistics |
7.1 Vietnam Television Market Export to Major Countries |
7.2 Vietnam Television Market Imports from Major Countries |
8 Vietnam Television Market Key Performance Indicators |
9 Vietnam Television Market - Opportunity Assessment |
9.1 Vietnam Television Market Opportunity Assessment, By Resolution, 2020 & 2030F |
9.2 Vietnam Television Market Opportunity Assessment, By Types, 2020 & 2030F |
10 Vietnam Television Market - Competitive Landscape |
10.1 Vietnam Television Market Revenue Share, By Companies, 2023 |
10.2 Vietnam Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |