How Big is the Sauna Market | Trends, Forecast & Opportunities 2025

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Code: MTA8811

Publication Date: Sep 2025

How Big is the Sauna Market?

According to 6Wresearch internal database and industry insights, the Global Sauna Market was valued at USD 2.1 Billion in 2024 and is expected to reach USD 3 Billion by 2031, growing at a compound annual growth rate of 8.06% during the forecast period (2025-2031).

The market is driven by growing popularity of wellness and fitness lifestyles, the expansion of the spa and fitness sector, and consumer growing focus on stress reduction and health advantages, customized fitness regimens and digital wellness solutions.

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Key Growth Drivers of the Sauna Market

The demand for home wellness solutions and luxury spa installations is increasing.
Fitness and hospitality facilities are investing more to provide sauna facilities.
Spa resorts and wellness tourism are becoming more popular in urban areas.
Growing consumer awareness of health issues in healthcare
Technological advancements in infrared and steam sauna systems.

Sauna Market Trends

Sauna Market is witnessing growth with trends such as the adoption of infrared and portable sauna solutions for home use. Smart technology integration is growing, including app connectivity and remote control. Additionally, saunas that use sustainable materials and are energy-efficient and environmentally friendly are becoming more popular. In both residential and commercial settings, there is an increasing demand for luxury and customized sauna designs. Additionally, saunas are increasingly being included in holistic health services provided by wellness-focused hotels and resorts. It is also growing in popularity to combine saunas with aromatherapy and chromotherapy.

Emerging Developments in the Sauna Market

Sauna Market is accelerating due to innovations in smart and digital sauna systems, offering personalized temperature and humidity control. The popularity of saunas in homes and small wellness centers is increasing due to the development of portable, modular, and small sauna units. Product offerings are growing as a result of partnerships between sauna technology providers and wellness brands. Sustainable materials and energy-efficient heating options are receiving more attention. Product differentiation is being supported by research on the health benefits of infrared therapy. The market is growing as a result of the expansion of upscale wellness facilities and their incorporation of holistic therapies.