How Big is the Shaving Market | Industry Trends & Forecast 2025

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Code: MTA8920

Publication Date: Sep 2025

How Big is the Shaving Market?

According to 6Wresearch internal database and industry insights, the Global Shaving Market was valued at USD 18.1 Billion in 2024 and is expected to reach USD 24.9 Billion by 2031, growing at a compound annual growth rate of 4.50% during the forecast period (2025-2031).

The increasing adoption of premium shaving solutions and growing influence of personal care trends, along with product innovations and expansion of e-commerce retail channels are driving the market growth.

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Key Growth Drivers of the Shaving Market

Increasing awareness about male grooming and personal care
Rising adoption of electric shavers and grooming kits
Growing demand for premium and subscription-based shaving products
Expansion of e-commerce and direct-to-consumer platforms
Product innovations in razors, foams, gels, and aftershaves

Shaving Market Trends

Shaving Market is witnessing notable growth with trends such as the rising popularity of subscription-based shaving kits and eco-friendly razors. Consumers are shifting towards premium shaving foams, gels, and aftershaves that provide skin benefits beyond grooming. The adoption of electric and battery-powered shavers is increasing among urban consumers. Brands are actively promoting sustainability by introducing recyclable razor blades and biodegradable packaging. Furthermore, social media campaigns and influencer marketing are driving awareness and fueling consumer preference for branded grooming products. Additionally, the growing male grooming culture and increased focus on personal care among younger demographics are further propelling the expansion of the shaving market.

Emerging Developments in the Shaving Market

Shaving Market is accelerating with continuous innovation in ergonomic razor designs and skin-friendly formulations. Companies are focusing on developing multi-blade razors with advanced safety features. There is growing interest in natural and organic shaving creams and gels. Collaborations between grooming brands and dermatologists are rising to launch sensitive-skin-friendly solutions. Additionally, electric shaver manufacturers are integrating smart features such as waterproofing, precision trimming, and fast-charging batteries. Expansion into personalized shaving kits tailored to consumer preferences is further boosting adoption. Moreover, the increasing influence of social media, influencer endorsements, and targeted digital marketing campaigns is driving brand loyalty and shaping modern consumer purchasing behavior in the shaving market.