How big is the Soju Market | Size, Forecast & Growth Analysis 2025

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Code: MTA8675

Publication Date: Sep 2025

What is the size of Soju Market?

According to 6Wresearch internal database and industry insights, the Global Soju Market was valued at USD 3.5 billion in 2024 and is expected to reach USD 5.2 billion by 2031, growing at a compound annual growth rate of 7.70% during the forecast period (2025-2031).

The main factors contributing to this growth are the growing popularity of Korean cultural exports around the world, including food and beverages, the increasing consumer demand for flavoured alcoholic drinks, and the growing availability of premium and craft soju products for younger and international consumers.

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Growth Factors for Soju Industry

Increasing global interest in Korean cultural exports, including food and beverages.
Continued growth of flavoured and low-alcohol variants of soju is attracting new consumers.
Growth of on-trade in bars, pubs, restaurants, etc.
Increased distribution of soju via retail and e-commerce.
Emergence of premium and craft soju products that appeal to urban consumers.

Soju Market Trends

The soju market trends reflect the overall view of strong momentum driven by increasing demand related to rising global consumer interest in Korean culture, where consumers have shown a growing appetite for authentic experiences through food and beverages. Soju is benefiting from increased demand in restaurants, specialty liquor retailers, and convenience retail channels. Flavoured and fruit-infused variants are also becoming quite popular. The innovation of packaging, such as smaller bottles and cans, is enabling portability and convenient consumption. The marketing campaigns are promoting consumption and use in modern lifestyles and social drinking occasions.

Emerging Developments in the Soju Market

The soju market developments highlight diversification into low-calorie, vegan, and organic formulations to meet changing consumer preferences. Brands are investing in research to innovate with healthier alternatives without compromising traditional taste. Furthermore, collaborations with international distributors and strategic branding campaigns are expanding market reach. Limited-edition launches, celebrity endorsements, and cross-industry tie-ups are further enhancing visibility and establishing soju as a mainstream alcoholic beverage choice.