How big is the Sports Bra Market | Industry Trends & Forecast 2025

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Code: MTA9225

Publication Date: Sep 2025

What is the size of Sports Bra Market?

According to 6Wresearch internal database and industry insights, the Global Sports Bra Market was valued at USD 15.2 Billion in 2024 and is expected to reach USD 22.7 Billion by 2031, growing at a compound annual growth rate of 6.28% during the forecast period (2025-2031).

The most significant factors driving this growth are increasing female participation in fitness and sports, growing desirability of athleisure apparel, new product innovation in comfort and support, and increasing recognition of the need for functional apparel in active lifestyles.

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Growth Factors for Sports Bra Industry

An increase in the availability and acceptance of athleisure clothing that extends beyond the gym or athletic activities.
An increase in female participation in fitness, yoga, and running.
The technological advancements in fabric provide comfort, stretchability, and breathability.
The rise of e-commerce has enabled the ability to provide unique selections of products.
The growth of brand campaigns and influence on womenâ€™s empowerment in sports.

Sports Bra Market Trends

The Sports Bra Market trends underscore the increase in commercialization of athleisure sports bra-inspired collections, bridging functionality with style. The consumer wants a sports bra that suits their needs outside of the gym or sport, motivating many brands to innovate and develop unique, versatile, multi-use collections. The premiumization trend is also reshaping the Sports Bra Market trends. High-performance fabrics and materials, seamless designs, and sustainable materials attract a health-conscious buyer. Social media channels and influencer-driven campaigns are also growing as dominant factors regarding consumer engagement and purchase habits.

Emerging Developments in the Sports Bra Market

The Sports Bra Market developments are centered on sustainability, comfort, and inclusivity. Brands are introducing eco-friendly fabrics, biodegradable fibers, and ethically sourced raw materials to meet demand for environmentally responsible apparel. Inclusive sizing options and adaptive fits are gaining traction. Moreover, developments include product innovation through moisture-wicking fabrics, smart textiles, and adjustable designs for enhanced support. Companies are expanding through direct-to-consumer strategies, subscription-based apparel models, and collaborations with fitness and fashion influencers to strengthen their market presence.