How big is the Sports Equipment Market | Insights, Forecast & Growth Analysis 2025

Code: MTA9229 Publication Date: Sep 2025

What is the size of Sports Equipment Market?

According to 6Wresearch internal database and industry insights, the Global Sports Equipment Market was valued at USD 140.5 Billion in 2024 and is expected to reach USD 208.6 Billion by 2031, growing at a compound annual growth rate of 4.41% during the forecast period (2025-2031).

The primary drivers of this growth are the increasing number of people participating in fitness activities and sports, growing discretionary spending on fitness-related items by the consumer, advances in technology associated with the design of equipment, and demand for durable, useful sports products designed to improve performance.

Growth Factors for Sports Equipment Industry

  • More people of all ages are taking part in fitness and wellness activities.
  • Further innovations are being made to produce new equipment with lighter and more ergonomic designs.
  • E-commerce has created a greater opportunity to sell sporting goods through widespread and immediate access.
  • Sponsorships and endorsements by professional athletes are creating demand for athletic wear and equipment.
  • Investment by governments and other institutions to build sports infrastructure.

Sports Equipment Market Trends

Sports Equipment Market trends show a greater focus on equipment that is innovative and has effective technology, and is easier to use. Smart equipment that has built-in data collection and performance checking is increasing its market presence. Environmentally friendly materials are becoming more common in the production of products to ensure corporate social responsibility is met. The Sports Equipment Market trends report, meanwhile, shows the increasing demand for fitness products to use at home, as many consumers prefer to work out in the convenience of their home. Building collaboration with professional sportspeople and digital technology is also influencing consumer behaviour and delivering higher engagement for sporting brands.

Emerging Developments in the Sports Equipment Market

The Sports Equipment Market developments focus on innovations in smart wearables and connected equipment that provide real-time performance feedback. Companies are introducing products designed with AI-powered sensors and mobile connectivity to improve training outcomes and enhance user experiences. Moreover, developments in sustainable design are advancing through the use of recyclable materials and bio-based composites. Subscription-based fitness equipment models and direct-to-consumer strategies are also expanding reach, creating stronger brand-customer interactions.

List of Leading Companies in the Sports Equipment Market

Some of the leading companies include:

  • Nike Inc.
  • Adidas AG
  • Puma SE
  • Under Armour Inc.
  • ASICS Corporation
  • New Balance Athletics Inc.

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