How big is the Sports Merchandise Market | Industry Trends & Growth Insights 2025

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA9232

Publication Date: Sep 2025

What is the size of Sports Merchandise Market?

According to 6Wresearch internal database and industry insights, the Global Sports Merchandise Market was valued at USD 35 Billion in 2024 and is expected to reach USD 50 Billion by 2031, growing at a compound annual growth rate of 5.50% during the forecast period (2025-2031).

The main contributors to this growth are increased fan loyalty, demand for licensed apparel and other equipment is growing more opportunities for online retail, and aggressive promotion by leagues and clubs to increase their merchandise sales.

View Main Report

Schedule Analyst Call

Growth Factors for Sports Merchandise Industry

The growing popularity of licensed merchandise and fan apparel brands.
Higher revenue is generated from merchandise sales for sports teams and clubs.
Significant reach through online shopping and e-commerce.
Collaboration between sports teams and fashion brands.
Growing interest in sports participation at the youth level is creating additional demand for merchandise.

Sports Merchandise Market TrendsÂ

The Sports Merchandise Market trends indicate significant growth in the use of e-commerce as a retail channel. Fans increasingly buy sports paraphernalia, apparel, collectibles, and other accessories online, where digital campaigns help promote personalized shopping. The Sports Merchandise Market also continues to show growth in collaborations between sports leagues and high-profile fashion or lifestyle brands. Limited edition merchandise, eco-friendly merchandise, and athlete-endorsed products continue to build the market size.

Emerging Developments in the Sports Merchandise Market

The Sports Merchandise Market developments highlight the rising demand for eco-friendly products, including sustainable fabrics and recyclable packaging. Companies are introducing innovative digital tools such as AR-based virtual try-ons to enhance customer engagement and drive merchandise sales. Additionally, developments are shaping through exclusive merchandise drops during major tournaments and collaborations with entertainment industries. Expansion of direct-to-consumer strategies and integration of loyalty programs are further strengthening merchandise demand.