How big is the Sports Nutrition Market | Industry Trends & Forecast 2025

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Code: MTA9233

Publication Date: Sep 2025

What is the size of Sports Nutrition Market?

According to 6Wresearch internal database and industry insights, the Global Sports Nutrition Market was valued at USD 19.6 Billion in 2024 and is expected to reach USD 29.8 Billion by 2031, growing at a compound annual growth rate of 8.72% during the forecast period (2025-2031).

The primary factors fueling growth for the sports nutrition market have been high fitness awareness, the increasing popularity of protein-based supplements, increased popularity from athletes and casual users alike, and convenience, offering many new formats such as powders, bars, and ready-to-drink shakes.Â

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Growth Factors for Sports Nutrition Industry

Increase consumer preference for protein diets and protein supplements
Growing gym, fitness centers, and athletic program participation from these groups is also expanding
Expandability owing to e-commerce product analysis
Functionality and innovation in more functional ingredient products for endurance and recovery
The role of endorsers and endorsements with athletes is to build support and credibilityÂ

Sports Nutrition Market TrendsÂ

The Sports Nutrition Market trends are reflecting a considerable transition towards plant-based, natural, and clean-label options. In addition, consumers are looking for products without artificial additives and are emphasizing the need for transparency with ingredients and sustainable sourcing methods. Sports Nutrition Market trends also indicate an expansion of personalized nutrition, where data or evidence-based science helps consumers choose products. There is a growing group of busy and active consumers looking to invest in pre-packaged, ready-to-drink beverages, energy gels, and portable snack foods.

Emerging Developments in the Sports Nutrition Market

The Sports Nutrition Market developments showcase advancements in personalized supplements tailored to individual performance goals, metabolism, and lifestyle patterns. Companies are integrating technology platforms to deliver customized solutions and enhance consumer engagement. Additionally, developments include the rise of plant-protein blends, fortified functional beverages, and innovations in digestive-friendly formulations. Expansion into mainstream retail and direct-to-consumer channels continues to strengthen accessibility for a wider consumer base.