How big is the Stand-up Pouches Market | Industry Analysis, Trends & Forecast 2031

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Code: MTA9255

Publication Date: Sep 2025

What is the size of Stand-up Pouches Market?

According to 6Wresearch internal database and industry insights, the Global Stand-Up Pouches Market was valued at USD 26 Billion in 2024 and is expected to reach USD 38 Billion by 2031, growing at a compound annual growth rate of 4.9% during the forecast period (2025-2031).

The key factors behind this growth are the increased need for lightweight and flexible packaging, growing use in food and beverage industries, increasing consumer demand for resealable convenient formats, and advancements in sustainable materials while maintaining functionality and sustainability.

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Growth Factors for Stand-up Pouches Industry

Availability of lightweight and cost-effective packaging solutions is increasing.
Expansion into food, beverage, and personal care categories.
Consumer preference for resealable and convenient formats is growing.
Technology advancements in printing and materials design.
Growth of sustainable and recyclable pouch packaging solutions.

Stand-Up Pouches Market Trends

The Stand-Up Pouches Market trends portray an increasing adoption in packaged food, snacks, and beverages, largely based on functionality, branding, and space savings. Other trends are the consumer demand for convenience in the form of zip-locks and spouts. The sustainability trend is also finding its way into the Stand-Up Pouches market, with focused product lines on recyclable, biodegradable pouches and mono-material pouches. Digital printing is also leading to innovation through allowing brands the opportunity to create engaging packaging while reducing lead times.

Emerging Developments in the Stand-up Pouches Market

The Stand-up Pouches market developments showcase investments in sustainable raw materials and lightweight barrier technologies. Companies are introducing pouches with extended shelf-life capabilities, enhancing product preservation for food and healthcare applications. Developments in the Stand-up Pouches market also include partnerships with recycling firms, the adoption of smart packaging elements such as QR codes, and expansion into premium product categories like pet food, cosmetics, and nutraceuticals.