How big is the Tissue Paper Market | Insights, Forecast & Growth 2025

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Code: MTA9368

Publication Date: Sep 2025

How big is the Tissue Paper Market

According to 6Wresearch internal database and industry insights, the Global Tissue Paper Market was valued at USD 4200 Billion in 2024 and is expected to reach USD 7300 Billion by 2031, growing at a compound annual growth rate of 7.10% during the forecast period (2025-2031).

The market continues to grow and expand with increasing demand for hygiene products, rising volume of premium and soft tissue paper consumption, and increasing away-from-home consumption. The penetration of the tissue paper market is being driven by urbanization, rising disposable income, and changing consumer lifestyles.

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Growth Factors for Tissue Paper Industry

An increase in consumer awareness of hygiene and sanitation.
A growing number of applications for tissue paper in commercial and institutional settings.
Demand for premium, soft, eco-friendly products.
An increase in online and modern retail distribution.
Rising disposable incomes leading to an increase in per capita consumption.

Tissue Paper Market Trends

Trends are supporting consumer preferences for sustainable and eco-friendly paper products. Premiumization is another trend that is evident in the tissue paper market. Demand for premium, soft, embossed, and scented tissues continue to grow in the retail and consumer segments, as well as away-from-home consumption. The localization of manufacturing is still a trend, alongside the growth of online and subscription services, changing how consumers purchase products. Innovations in packaging and convenience formats continue to shake up the tissue paper market.

Emerging Developments in the Tissue Paper Market

The tissue paper market developments include technological advancements in manufacturing processes to improve softness and absorbency while reducing resource consumption. Companies are investing in sustainable forestry and recycled raw materials to strengthen their green credentials. Automation and digital integration in production facilities are enhancing efficiency. Product diversification into wet tissues, antibacterial variants, and multi-ply formats is gaining momentum. Furthermore, partnerships with the hospitality and healthcare sectors are expanding the reach and visibility of tissue paper brands.