How big is the Toilet Market | Insights, Forecast & Growth Analysis 2025

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Code: MTA9375

Publication Date: Sep 2025

What is the size of Toilet Market?

According to 6Wresearch internal database and industry insights, the Toilet Market was valued at USD 15.9 Billion in 2024 and is expected to reach USD 23.6 Billion by 2031, growing at a CAGR of 5.8% during the 2025-2031.

The Toilet Market is stimulated by urbanization, construction activities, and a growing preference for smart, water-efficient systems. Additionally, there is a growing desire for clean, hygienic sanitary solutions and technological advancements in design and functionality further drive overall industry growth.

Growth Factors for Toilet Industry

Continued adoption of smart and automatic toilet systems.
Growing interest in water-saving and eco-friendly sanitary solutions.
Continued growth in urban housing and commercial infrastructure projects.
Increased government initiatives to improve sanitation facilities.
Innovation in design, comfort, and hygiene.

Toilet Market Trends

The Toilet Market trends show consumers adopting smart, touch-free, and water-saving toilets. Urbanization and lifestyle upgrades continue to drive the adoption of more advanced sanitaryware for residential and commercial activities. Additionally, consumers ask for sustainable materials and water-saving technologies. Manufacturers and brands will continue to innovate to provide enhanced hygiene with anti-bacterial coatings, self-cleaning functionality, compact designs, and ultimately, digital marketing as a way to educate consumers on premium sanitary solutions.

Emerging Developments in the Toilet Market

Developments in the Toilet Market demonstrate increasing innovations in sensor-based flushing systems and integrated bidet functions. Manufacturers are also actively developing innovations in green technologies, such as low-flow toilets and dual flush systems, to reach sustainability goals. E-commerce expansion is giving consumers more opportunities to access contemporary sanitaryware. Relationships between sanitaryware brands and real estate developers are also boosting the rate of adoption in new housing opportunities, and the luxury bathroom concept is stimulating even higher expectations for design-oriented toilets.