How Big is the Undergarment Market | Industry Trends & Forecast 2025

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Code: MTA9576

Publication Date: Sep 2025

How Big is the Undergarment Market?

According to 6Wresearch internal database and industry insights, the Undergarment Market was estimated at USD 85 billion in 2024 and is projected to reach USD 138 billion by 2031, expanding at a CAGR of 7.1% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising disposable income, increasing focus on personal hygiene and comfort, growing fashion consciousness, expansion of e-commerce retail platforms, and rising demand for premium and sustainable innerwear products.

Key Growth Drivers of the Undergarment Market

Increased demand for stylish and comfortable underwear
Development in organized retail and internet distribution channels
Growing use of high-end, branded underwear
Increased awareness of wellness and personal hygiene
Youth population lifestyle changes and rapid urbanization

Undergarment Market Trends

Undergarment Market is witnessing steady growth with trends such as increasing demand for seamless and functional designs offering both comfort and style. There is a noticeable rise in the adoption of sustainable and eco-friendly fabrics such as organic cotton and bamboo. Options for personalization and customization are becoming more popular, particularly with younger customers. Consumer preferences are being significantly shaped by social media marketing and celebrity endorsements. Additionally, manufacturers are diversifying their product lines in response to the growing demand for athleisure and multipurpose undergarments.

Emerging Developments in the Undergarment Market

Undergarment Market is growing with innovations like moisture-wicking and temperature-regulating fabrics for enhanced comfort. Companies are investing in advanced sizing technologies and AI-based fitting tools to offer better customer experiences. There is a new trend of smart underwear with sensors for tracking fitness and health. Additionally, to appeal to a wider range of customers, gender-neutral and inclusive designs are becoming more popular. Also, premium product launches are coming from fashion brands and lingerie designers working together, and subscription-based innerwear services are more popular. The sustainability is also a key focus, with brands increasingly using organic cotton, recycled fibers, and eco-friendly dyes to reduce environmental impact.